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Is Black Friday still happening? 93% say this…
We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this year. It sucks, I know.…
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Pandemic dating: how Hinge steals 60% of new users from Tinder.
Dating sucks. Now, let’s toss in a global pandemic… just for fun. So, I can barely leave the house, and…
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Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories. Brands are given a clear…
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Fair Trade Data™ — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is … your research is only…
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Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than simply see them or hear…
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