Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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How intelligent out-of-home research elevates in-store retail media.
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How intelligent out-of-home research elevates in-store retail media.

What is Retail Media? In essence, retail media refers to advertising on retailer sites and…

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Debt dynamics: Students loan holders boost financial app engagement.
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Debt dynamics: Students loan holders boost financial app engagement.

More students than ever are shouldering the burden of educational loans, shaping a landscape where…

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Employee Spotlight: Kate Zagrebneva, Growth Analyst.
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Employee Spotlight: Kate Zagrebneva, Growth Analyst.

Growth Analyst Kate Zagrebneva and her team work on growing and retaining Surveys On The…

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Boost customer satisfaction and loyalty with a customer experience tracker.
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Boost customer satisfaction and loyalty with a customer experience tracker.

In today’s competitive business landscape, customer satisfaction and loyalty have become more critical than ever….

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Unmasking the influence: Media consumption patterns shape public responses to COVID-19 surge.
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Unmasking the influence: Media consumption patterns shape public responses to COVID-19 surge.

The close of 2023 witnessed a resurgence of COVID-19 cases in the United States, unveiling…

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Unlocking the silver screen: Delving into in-theater moviegoers’ gender-driven venue visitation.
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Unlocking the silver screen: Delving into in-theater moviegoers’ gender-driven venue visitation.

As the return to theaters gains momentum for the viewing of new releases, our curiosity…

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A comprehensive guide to harnessing the power of mobile insights.
Guide

A comprehensive guide to harnessing the power of mobile insights.

Discover how mobile technology is reshaping the landscape, providing unparalleled access to consumer behavior. This…

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Discount discovery: Inside the world of coupon lovers and their app picks!
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Discount discovery: Inside the world of coupon lovers and their app picks!

In the dynamic world of consumerism, the thrill of securing a great deal through the…

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The love-hate relationship with Twitter’s ‘X’ rebrand.
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The love-hate relationship with Twitter’s ‘X’ rebrand.

Companies will rebrand for a variety of reasons, a successful rebrand can help make the…

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