Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
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Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
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MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital…
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How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or…
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Aaron Wepler, new Chief Technology Officer, joins MFour.
Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As…
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions…
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took…
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The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to…
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The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…