Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or…
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Aaron Wepler, new Chief Technology Officer, joins MFour.
Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As…
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions…
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took…
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The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to…
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The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…
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Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…
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What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look…
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3 tips to improve customer surveys.
The average US adult spends 2 hours 55 minutes a day on their phone. About 90% of…