Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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In-store vs. online shopping: where and what do consumers buy?
What’s your price? You have one. At some point, you’ll ask: “do I really need…
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Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.
NEW YORK – November 19, 2020 – MFour, Vistar Media survey finds positive feelings also extend…
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Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young…
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Is Black Friday still happening? 93% say this…
We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this…
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Pandemic dating: how Hinge steals 60% of new users from Tinder.
Dating sucks. Now, let’s toss in a global pandemic… just for fun. So, I can…
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Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is…
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Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than…
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Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like…
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Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of…