Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…
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Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…
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Coronavirus: What industry saw a 32% drop in in-person sales?
The economy demands we take Coronavirus seriously. Here’s why. On March 10, the Dow dropped 1,200…
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How Coronavirus is impacting consumer spending.
Coronavirus is a consumervirus. It’s as deadly to the economy, as it is to people.…
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2,500 millennials, 209 survey questions, here are the results.
Millennials (currently 24-39) have tremendous purchasing power… As a millennial myself, I know the stereotypes first-hand. They…
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Why ethnography is on the rise in 2020.
Market researchers have always employed ethnographic research methods. But it wasn’t until recently that the right tools…
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What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look…
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3 tips to improve customer surveys.
The average US adult spends 2 hours 55 minutes a day on their phone. About 90% of…
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Ad effectiveness: 5 mistakes to avoid at campaign launch
Marketing departments are strapped for time. They also struggle to measure the impact of the…