Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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Employee Spotlight: Jenn Wang, Marketing.
MFOUR PROFILE MFour Profile: Jenn Wang, Creative Design Manager As a design manager, Jenn oversees…
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Venmo payment for better market research + data science.
Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay…
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Up-level your Ad Testing with Differentiated Targeting and Data Appends.
Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this…
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Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.
Advertising is an essential marketing activity that helps drive interest and demand for any product…
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Employee Spotlight: Dennis Kim, Operations.
MFOUR PROFILE MFour Profile: Dennis Kim, Operations As the Survey Operations Manager, Dennis Kim identifies…
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Why behavioral data?
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s…
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Employee Spotlight: Kristin Caiella, Sales.
In honor of Women’s History Month in March, we are kicking off a MFour profile…
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Fair Trade Data® for better ad targeting.
Facebook is feeling it, and you are too. Consumer data is now private and the…
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Running scared — buyers retreat as food prices soar.
You feel it. That pit in your belly. The one you can taste in a…