Intelligence
The Data Lake
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How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a…
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Aaron Wepler, new Chief Technology Officer, joins MFour.
Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As CTO, Wepler will focus on…
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside…
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The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to near zero. Brands too, realize…
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