Intelligence
The Data Lake
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Ad effectiveness: 5 mistakes to avoid at campaign launch
Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do. We…
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3 major benefits of a diary study
Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do. We…
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Everything About Brand Lift – From A to Z.
What is brand lift? Brand lift is the % increase in activity between consumers and your brand. More specifically, brand…
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The Definitive Guide to Diary Studies.
What’s the value of a diary study? Ready to “walk a mile” in a consumer’s shoes? Consider a diary study.…
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Ethnographic Research.
What is ethnographic research? It’s as real as it gets… Ethnographic research is about getting an understanding your customer base…
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