Readymade
Research
What would you pay for pre-packaged insights from dozens of leading brands? We’ll give it to you for free: nearly 2,000 entries gathered over three years, all there for you to see.
| Category | Brand | Insight | Month | Year |
|---|---|---|---|---|
| Snacks |  | 3% of Target shoppers say their favorite chocolate candies are 3 Musketeers or Baby Ruth. | March | 2021 |
| Drinks |  | 41% of consumers think Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each. | January | 2021 |
| Drinks | | Only 14% of consumers think 5 Hour Energy has the best quality comared to other energy drinks, and even less (11%) think it has the best taste. | January | 2021 |
| Convenience |  | 7-Eleven and Dollar General are in the top 10 most visited locations by the working-class. | July | 2021 |
| Convenience | | 7-Eleven was the #5 venue for males, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Convenience | | 7-Eleven was the #9 venue for females, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Drinks | | 29% of soda drinkers say original Mountain Dew is best, 23% say Baja Blast. | August | 2021 |
| Drinks | | 35% of soda drinkers buy soda as an individual 20 oz bottle, 31% buy 12/12oz packs. | August | 2021 |
| Drinks | | 42% of the Dr. Pepper purchasers at 7-Eleven drink it at least daily, 28% drink it 2 to 3 times a week. | August | 2021 |
| Drinks | | 48% of soda drinkers prefer original Dr. Pepper, 17% say Cherry + Cherry Vanilla. | August | 2021 |
| Drinks | | 77% bought a soda on today’s trip to 7-Eleven. | August | 2021 |
| Drinks | | 79% of those who purchase Dr. Pepper at 7-Eleven drink it in the afternoon. | August | 2021 |
| Drinks | | 84% of soda drinkers visiting Taco Bell have tried Mountain Dew Baja Blast. | August | 2021 |
| Drinks | | Of soda-drinking consumers leaving 7-Eleven, 60% chose a brand because they were craving it, 44% because it’s the brand they always go with. | August | 2021 |
| Drinks | | 63% of males who shopped on Black Friday went to Best Buy. | August | 2021 |
| Drinks | | Of soda-drinking consumers leaving 7-Eleven, 87% who drank Dr. Pepper most said they do it for taste. | August | 2021 |
| Other |  | accuweather.com was the #37 website for females, and it was trending +7% in MoM active visitors. | July | 2021 |
| Other |  | Photoshop Express app usage is ↑432% this month for 18-34 year olds. Fake vaccine cards? | June | 2021 |
| Health |  | 59% of consumers prefer to use Advil to reduce pain. | April | 2020 |
| Grocery |  | 25% who used a cashier also purchased a point-of-sale item. | July | 2020 |
| Grocery | | 44% self-checkout for convenience— and 41% for speed. | July | 2020 |
| Grocery | | 46% like online shopping MORE than they do in-store. | July | 2020 |
| Grocery | | 53% choose self-checkout over cashier-assisted. | July | 2020 |
| Grocery | | 98% will self-checkout in the future. | July | 2020 |
| Grocery | | 99% satisfied with self-checkout. | July | 2020 |
| Grocery |  | 23% of consumers chose to shop at Albertsons more often than other nearby grocery stories. | February | 2021 |
| Grocery |  | Aldi was the #31 venue for females, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Grocery | | Aldi was the #41 venue for males, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Health |  | 34% of shoppers use Aleve to reduce pain. | April | 2020 |
| eCommerce |  | Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes. | July | 2021 |
| Health |  | 26% of consumers who take allergy medicine use Allegra to treat their symptoms. | April | 2020 |
| eCommerce |  | 16% of responders were most likely to buy pet supplies on Amazon Prime, 10% on Walmart Plus, 9% on another app, 33% in a Walmart store, and 33% in another store. | September | 2020 |
| eCommerce | | 22% of responders were most likely to buy home, garden, and tool products on Amazon Prime, 11% on Walmart Plus, 6% on another app, 37% in a Walmart store, and 24% in another store. | September | 2020 |
| eCommerce | | 23% of responders were most likely to buy clothing, shoes, and jewelry items on Amazon Prime, 8% on Walmart Plus, 10% on another app, 24% in a Walmart store, and 35% in another store. | September | 2020 |
| eCommerce | | 29% of responders were most likely to buy beauty and health products on amazon Prime, 10% on Walmart Plus, 5% on another app, 32% in a Walmart store, and 24% in another store. | September | 2020 |
| eCommerce | | 33% of responders were most likely to buy sports and outdoor items on Amazon Prime, 8% on Walmart Plus, 4% on another app, 23% in the Walmart store, and 32% in another store. | September | 2020 |
| eCommerce | | 38% of responders were most likely to buy electronics and computers on Amazon Prime, 10% on Walmart Plus, 11% on another app, 18% at the Walmart store, and 23% at another store. | September | 2020 |
| eCommerce | | 38% of responders were most likely to buy toys, kids, and baby items on Amazon Prime, 10% on Walmart Plus, 4% on another app, 24% in the Walmart store, and 24% in another store. | September | 2020 |
| eCommerce | | 42% of responders were most likely to buy movies on Amazon Prime, 8% on Walmart Plus, 14% on other apps, 20% in the Walmart store, and 17% in another store. | September | 2020 |
| eCommerce | | 42% of responders were most likely to buy Music and games on Amazon Prime, 10% on Walmart Plus, 15% on another app, 15% in the Walmart store, and 16% at another store. | September | 2020 |
| eCommerce | | 6% of responders were most likely to buy food and groceries on Amazon Prime, 14% on Walmart Plus, 3% on another app, 37% in a Walmart store, and 40% in another store. | September | 2020 |
| eCommerce | | 63% of respondents were most likely to buy books on Amazon Prime, 15% on other apps, 13% in the Walmart store, and 17% at other stores. | September | 2020 |
| eCommerce | | Of consumers planning to shop on Black Friday 2020, 82% shopped on Amazon. | November | 2020 |
| eCommerce | | 16% of Gen Z spends $101 to $500 every month on Amazon. | March | 2021 |
| eCommerce | | 28% of Gen Z spends $10 to $20 every month on Amazon. | March | 2021 |
| eCommerce | | 4% of Gen Z spends over $500 every month on Amazon. | March | 2021 |
| eCommerce | | 43% of Gen Z spends $21 to $100 every month on Amazon. | March | 2021 |
| eCommerce | | 9% of Gen Z spends under $10 every month on Amazon. | March | 2021 |
| Video | | 53% of consumers use Prime Video for entertainment. | June | 2020 |
| eCommerce | | Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes. | July | 2021 |
| eCommerce | | Amazon Prime Music was the #48 app for males, and it was trending -4% in MoM active users. | July | 2021 |
| eCommerce | | Amazon Shopping was the #11 app for females, and it was trending +8% in MoM active users. | July | 2021 |
| eCommerce | | Amazon Shopping was the #14 app for males, and it was trending +9% in MoM active users. | July | 2021 |
| eCommerce | | amazon.com was the #2 website for females, and it was trending +1% in MoM active visitors. | July | 2021 |
| eCommerce | | amazon.com was the #3 website for males, and it was trending +1% in MoM active visitors. | July | 2021 |
| eCommerce | | 73% of millennials are Amazon Prime members. | February | 2020 |
| Grocery | | 32% of Alexa owners are extremely likely to use her help for Amazon Fresh orders. | February | 2021 |
| Grocery | | 41% of consumers have already ordered groceries from Amazon at least once. | February | 2021 |
| Grocery | | 43% of consumers say the Amazon Dash cart sounds great, easy, and helpful. | February | 2021 |
| Grocery | | 71% of consumers said they’re more likely to use Amazon Fresh online than in-store. | February | 2021 |
| Grocery | | 82% are at least somewhat comfortable with very limited in-store human interaction. | February | 2021 |
| eCommerce | | 85% of consumers spend $20+ on Amazon each month. | February | 2021 |
| eCommerce | | 89% of Amazon users are likely to sign up for—or use, Amazon Prime Rewards to earn 5% back. | February | 2021 |
| Grocery | | 89% of consumers are at least slightly likely to sign up for or try ordering on Amazon Fresh. | February | 2021 |
| Grocery | | 95% of consumers are willing to buy from Amazon Fresh with no delivery charge. | February | 2021 |
| eCommerce | | 84% of men planned to shop on Amazon for Cyber Monday. | December | 2020 |
| Music |  | Amazon Prime Music was the #46 app for females, and it was trending -1% in MoM active users. | July | 2021 |
| Music | | In the time span of one month, Tidal saw 187% more Gen Z active users while Spotify and Amazon stayed nearly flat. | July | 2021 |
| Video | | 26% of consumers would cancel their Prime Video subscription, if they had to pick one. | October | 2020 |
| Video | | 50% of streaming users ranked Prime Video first in terms of ease when using the service, while only 11% ranked it last. | October | 2020 |
| Video | | 56% of streaming consumers stream Prime video. | October | 2020 |
| Video |  | AMCtheatres.com hosted 115% more website visitors last month than the month prior. | July | 2021 |
| Travel |  | AA.com (American Airlines) saw 120% more website visits from May to June, 2021. | July | 2021 |
| Other |  | aol.com was the #39 website for females, and it was trending -24% in MoM active visitors. | July | 2021 |
| Other |  | Apartmentlist.com website visits are up 100% for Caucasians this month. | July | 2020 |
| Technology |  | In New York, foot traffic to Apple is up 26%. | July | 2020 |
| Technology | | 12% of consumers use Safari as their browser of choice at work. | February | 2021 |
| Technology | | 17% of consumers use Apple at work. | February | 2021 |
| Technology | | 53% of consumers would choose a MacBook over Surface (21%) or Chrome (20%). | February | 2021 |
| Technology | | 70% would choose iPhone over the Surface Pro (16%) or Google Pixel (8%). | February | 2021 |
| Restaurant |  | Foot traffic visitation to Applebees declined by 5% this month compared to last month. | August | 2021 |
| Restaurant |  | Arby’s was the #47 venue for females, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Restaurant | | Arby’s was the #50 venue for males, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Other |  | archiveofourown.org was the #15 website for females, and it was trending +6% in MoM active visitors. | July | 2021 |
| Travel | | ARCO was the #21 venue for females, and it was trending -1% in MoM active shoppers. | July | 2021 |
| Travel | | ARCO was the #23 venue for males, and it was trending -9% in MoM active shoppers. | July | 2021 |
| Technology |  | Of 200 observed mobile users, 11% recently switched just to try something new. | September | 2020 |
| Technology | | Of 200 observed mobile users, 17% recently switched to get on a family plan. | September | 2020 |
| Technology | | Of 200 observed mobile users, 22% recently switched for better cell service. | September | 2020 |
| Technology | | Of 200 observed mobile users, 33% had a bad experience with their last provider. | September | 2020 |
| Technology | | Of 200 observed mobile users, only 11% recently switched to get a discount. | September | 2020 |
| Technology | | 27% of 10+ year AT&T users are open to switching in the next 2 years. | November | 2020 |
| Technology |  | att.com was the #45 website for females, and it was trending +7% in MoM active visitors. | July | 2021 |
| Technology |  | att.com was the #47 website for males, and it was trending +15% in MoM active visitors. | July | 2021 |
| Travel |  | AutoZone was the #44 venue for males, and it was trending 4% in MoM active shoppers. | July | 2021 |
| Snacks |  | 3% say their favorite chocolate candies are 3 Musketeers or Baby Ruth. | March | 2021 |
| Dating |  | OKCupid‘s active Gen X app users rose 177% and Badoo‘s rose 194% from May to June, 2021. | July | 2021 |
| Restaurant |  | Baskin Robbins is at 70% more visits from Asian Americans this month. | July | 2020 |
| Specialty |  | Hispanics hit the Bath and Body Works website 91% more than last month. | July | 2020 |
| Health |  | 10% of consumers use Bayer to reduce pain. | April | 2020 |
| Health |  | When treating sinus problems or allergies, 52% of consumers use Benadryl. | April | 2020 |
| Specialty |  | 55% of consumers said Best Buy is where they were headed on Black Friday. | November | 2020 |
| Specialty | | 63% of men showed up to Best Buy on Black Friday. | November | 2020 |
| Specialty | | 31% of shoppers use Best Buy’s curbside pickup service to buy video games. | May | 2020 |
| Specialty | | 36% of shoppers use Best Buy’s personalized pickup service because CVS is faster. | May | 2020 |
| Specialty | | 39% of Best Buy shoppers are using the pickup service to buy computers and tablets. | May | 2020 |
| Specialty | | 46% of shoppers use Best Buy’s personalized pickup service because CVS is closer to home. | May | 2020 |
| Specialty | | 49% of shoppers use Best Buy’s personalized pickup service because it is easier to go to CVS. | May | 2020 |
| Specialty | | 53% of shoppers like Best Buy’s pickup service because it is flexible. | May | 2020 |
| Specialty | | 68% of shoppers did not know Best Buy’s personalized pickup service was an option. | May | 2020 |
| Specialty | | 69% of shoppers like Best Buy’s curbside delivery because it is easy, while 66% of shoppers like Best Buy’s curbside delivery because it is fast. | May | 2020 |
| Specialty | | 69% of shoppers say they would be interested in trying Best Buy’s personalized pickup service. | May | 2020 |
| Specialty | | 72% of Best Buy shoppers think speed and saving time is important when shopping. | May | 2020 |
| Specialty | | 73% of CVS customers were likely to use Best Buy’s curbside delivery for their next purchase. | May | 2020 |
| Specialty | | 78% of shoppers are likely to use Best Buy’s curbside delivery for their next purchase. | May | 2020 |
| Specialty | | 78% of shoppers said that they have not used Best Buy’s delivery option at CVS. | May | 2020 |
| Specialty | | 84% of customers were very satisfied with Best Buy curbside pickup. | May | 2020 |
| Specialty | | 84% of shoppers say online shopping before the pickup was easy. | May | 2020 |
| Specialty | | 49% of online shoppers also visited the physical Best Buy store. | May | 2020 |
| Specialty | | Only 27% of shoppers shop with Best Buy’s curbside pickup to purchase cell phones. | May | 2020 |
| Specialty | | 55% of gamers visited Best Buy once a month, or more. | March | 2021 |
| Specialty | | 24% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw items on display, and bought at least one. | July | 2020 |
| Specialty | | bestbuy.com was the #24 website for males, and it was trending +1% in MoM active visitors. | July | 2021 |
| Specialty | | bestbuy.com was the #47 website for females, and it was trending -15% in MoM active visitors. | July | 2021 |
| Specialty | | 16% of Best Buy shoppers preferred Brick & Mortar prices. | August | 2020 |
| Specialty | | 19% of Best Buy shoppers purchased an appliance, computer or TV/home theater product. | August | 2020 |
| Specialty | | 27% of Best Buy shoppers preferred A&W prices. | August | 2020 |
| Specialty | | 29% of Best Buy consumers prefer App & Web for more product selection. | August | 2020 |
| Specialty | | 34% of Best Buy consumers prefer to shop in-store because they can get better tech assistance. | August | 2020 |
| Specialty | | 34% of Best Buy online shoppers were upgrading to a new/better model. | August | 2020 |
| Specialty | | 34% of Best Buy shoppers preferred to purchase a product from A&W. | August | 2020 |
| Specialty | | 35% of Best Buy consumers prefer to shop in-store because they can get the product the same day. | August | 2020 |
| Specialty | | 36% of Best Buy shoppers did buy. | August | 2020 |
| Specialty | | 37% of Best Buy consumers prefer online shopping because it provides more detailed product information. | August | 2020 |
| Specialty | | 42% of Best Buy consumers prefer to shop in-store. | August | 2020 |
| Specialty | | 45% of Best Buy in-store shoppers were upgrading to a new/better model. | August | 2020 |
| Specialty | | 47% of Best Buy shoppers preferred to purchase a product in-store. | August | 2020 |
| Specialty | | 49% of cross shoppers also visited the physical Best Buy store. | August | 2020 |
| Specialty | | 57% of Best Buy consumers prefer shopping online vs. in-store when comparing products. | August | 2020 |
| Specialty | | 57% of Best Buy in-store shoppers were satisfied with their shop. | August | 2020 |
| Specialty | | 57% of shoppers enjoyed shopping in Best Buy stores. | August | 2020 |
| Specialty | | 64% of Best Buy online shoppers were satisfied with their shop. | August | 2020 |
| Specialty | | 64% of Best Buy shoppers did not buy. | August | 2020 |
| Specialty | | 64% of shoppers enjoyed shopping on Best Buy’s app. | August | 2020 |
| Specialty | | 66% of cross shoppers visited the Best Buy website first. | August | 2020 |
| Specialty | | 68% of consumers also visited Best Buy’s digital site before going in-store. | August | 2020 |
| Specialty | | 70% of Best Buy shoppers prefer to shop at a physical store. | August | 2020 |
| Specialty | | 86% of Best Buy online shoppers intended to return. | August | 2020 |
| Specialty | | 91% of Best Buy in-store shoppers intended to return. | August | 2020 |
| Travel |  | Best Western saw 49% more middle-class visitors from May to June, 2021. | July | 2021 |
| Grocery |  | 72% of consumers are familiar with the brand Beyond Meat, and 65% are familiar with Impossible Foods. | January | 2021 |
| Dating |  | U.S. Caucasian consumers spiked 230% for active users of Bigo Live this month. | July | 2020 |
| Restaurant |  | 23% of PetSmart shoppers usually buy Blue Buffalo pet food. | July | 2020 |
| Restaurant |  | 41% of Blue Moon consumers favor it for its taste. | March | 2021 |
| Drinks |  | 43% of LaCroix buyers purchase Bubly. | November | 2020 |
| Restaurant |  | Foot traffic visitation to Buffalo Wild Wings declined by 1% this month compared to last month. | August | 2021 |
| Restaurant |  | 61% of consumers prefer McDonald’s to Burger King overall. | March | 2021 |
| Restaurant | | 63% of consumers say McDonald’s is faster than Burger King. | March | 2021 |
| Restaurant | | 69% of consumers visit Burger King for better burgers than McDonald’s. | March | 2021 |
| Restaurant | | 71% of consumers like Burger King more than McDonald’s for their variety of meatless options. | March | 2021 |
| Restaurant | | 77% of consumers prefer McDonald’s fries over Burger King’s fries. | March | 2021 |
| Restaurant | | 85% of consumers order from both McDonald’s and Burger King’s value menus. | March | 2021 |
| Restaurant | | Burger King was the #17 venue for males, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Restaurant | | Burger King was the #18 venue for females, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Burger King declined by 3% this month compared to last month. | August | 2021 |
| Other |  | ca.gov was the #23 website for females, and it was trending -26% in MoM active visitors. | July | 2021 |
| Other | | ca.gov was the #37 website for males, and it was trending -14% in MoM active visitors. | July | 2021 |
| Grocery |  | 53% prefer to purchase Campbell’s for soup. | March | 2021 |
| Finance |  | capitalone.com was the #31 website for females, and it was trending -1% in MoM active visitors. | July | 2021 |
| Finance | | capitalone.com was the #39 website for males, and it was trending +16% in MoM active visitors. | July | 2021 |
| Convenience |  | Casey’s was the #38 venue for females, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Convenience | | Casey’s was the #45 venue for males, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Snacks |  | 20% of Costco shoppers say their favorite brand of crackers is CheezIt. | March | 2021 |
| Travel |  | Chevron was the #24 venue for males, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Travel | | Chevron was the #25 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Restaurant |  | Chick-Fil-A was the #13 venue for females, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Restaurant | | Chick-Fil-A was the #18 venue for males, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Restaurant | | Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class. | July | 2021 |
| Restaurant | | Foot traffic visitation to Chick-fil-A declined by 5% this month compared to last month. | August | 2021 |
| Finance |  | Chime was the #37 app for females, and it was trending -1% in MoM active users. | July | 2021 |
| Finance | | Chime was the #50 app for males, and it was trending -7% in MoM active users. | July | 2021 |
| Restaurant |  | Chipotle Mexican Grill was the #38 venue for males, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Restaurant | | Chipotle Mexican Grill was the #48 venue for females, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Chipotle Mexican Grill declined by 6% this month compared to last month. | August | 2021 |
| Snacks |  | 31% of consumers said they favor Chips Ahoy! when purchasing cookies. | March | 2021 |
| Restaurant |  | Chuck E. Cheese is up 47% in walk-ins this month. | July | 2020 |
| Games |  | chumbacasino.com was the #19 website for females, and it was trending +27% in MoM active visitors. | July | 2021 |
| Games | | chumbacasino.com was the #23 website for males, and it was trending +24% in MoM active visitors. | July | 2021 |
| Video |  | Millennial foot traffic at Cinemark is also up 25% from May to June. | July | 2021 |
| Convenience |  | Circle K was the #15 venue for males, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Convenience | | Circle K was the #17 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Health |  | 41% of consumers use Claritin to treat allergies or sinus problems. | April | 2020 |
| Snacks |  | 10% say their favorite brand of crackers is Club. | March | 2021 |
| Other |  | CNN.com saw 13% less visits while FOX.com saw 11% more. | July | 2021 |
| Other | | cnn.com was the #22 website for males, and it was trending -6% in MoM active visitors. | July | 2021 |
| Other | | cnn.com was the #43 website for females, and it was trending -5% in MoM active visitors. | July | 2021 |
| Drinks |  | 20% of soda drinkers prefer Diet Coke to Diet Pepsi. | February | 2021 |
| Drinks | | 29% of consumers think that Pepsi tastes better than Coke. | February | 2021 |
| Drinks | | 44% of consumers usually see Coke ads on Social medias and 37% on Outdoor ads. 36% of consumers usually see Coke ads in Restaurants, and 19% on the computer. 18% see Coke ads on mobile devices, and 15% hear Coke ads on the radio. | February | 2021 |
| Drinks | | 50% of consumers think that coke is sweeter, however Pepsi actually is the sweeter one. | February | 2021 |
| Drinks | | 53% remember seeing Coke ads on TV and 48% on Store ads. | February | 2021 |
| Drinks | | 71% of consumers say Coke has memorable commercials. | February | 2021 |
| Drinks | | 71% of consumers think that Coke tastes better than Pepsi. | February | 2021 |
| Drinks | | 76% see Coke or Pepsi ads on TV. | February | 2021 |
| Drinks | | 77% of consumers say that Coke gives them a bigger caffeine boost. | February | 2021 |
| Drinks | | 89% of consumers reach for a Coke or Pepsi at the end of a busy day. | February | 2021 |
| Games |  | Coin Master was the #43 app for females, and it was trending +8% in MoM active users. | July | 2021 |
| Finance |  | Coinbase is currently the #1 app for Millennials, with app use up 357% in 30 days). | June | 2021 |
| Finance | | Bitcoin Wallet – Coinbase was the #32 app for males, and it was trending -40% in MoM active users. | July | 2021 |
| Finance | | Coinbase (the #32 app for guys) has 40% fewer active male users than a month ago. | July | 2021 |
| Travel |  | Comfort Inn visits are up 78% for Hispanics from one month prior. | July | 2020 |
| Other |  | 74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle. | February | 2020 |
| Snacks |  | 4% say that their favorite chocolate candy is Cookies ‘n’ Creme. | March | 2021 |
| Other |  | 16% bought Coppertone from seasonal displays at Target during their in-store promo. | April | 2021 |
| Other | | 18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad. | April | 2021 |
| Other | | 25% bought Coppertone from seasonal displays at Walmart during their in-store promo. | April | 2021 |
| Other | | 27% bought Coppertone at Walmart non-sunscreen displays during their in-store promo. | April | 2021 |
| Other | | 45% of Target shopprs remembered the new Coppertone ad at Target. | April | 2021 |
| Other | | 63% of Walmart shoppers recalled the new Coppertone ad at Walmart. | April | 2021 |
| Grocery |  | 30% of Costco shoppers find items easier than 6 months ago. | June | 2020 |
| Grocery |  | 39% of Costco shoppers are Costco net promoters. | June | 2020 |
| Grocery |  | 41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods. | June | 2020 |
| Grocery |  | 47% of Costco shoppers shop weekly. | June | 2020 |
| Grocery |  | 56% of Costco shoppers go to new stores, for missing items. | June | 2020 |
| Grocery |  | 85% of Costco shoppers buy the same amount or more than in COVID. | June | 2020 |
| Grocery |  | 41% go to Costco — when they can’t get it at Trader Joe’s or Whole Foods. | June | 2021 |
| Grocery |  | In Los Angeles, Trips to most big-box retailers (like Target + Costco) are noticeably down (6%) and (17%), respectively. | July | 2020 |
| Grocery |  | In Los Angeles, we’re seeing all grocery apps decline. Costco in particular is down 51%, that’s quite a bit compared to Albertson’s, which only dropped 10%. | July | 2020 |
| Grocery |  | Costco was the #49 venue for males, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Restaurant |  | Foot traffic visitation to Cracker Barrel declined by 7% this month compared to last month. | August | 2021 |
| Discount Shopping |  | Craigslist.org is the #10 most-visited site for the working-class, trending up 3% MoM. | July | 2021 |
| Discount Shopping | | craigslist.org was the #12 website for males, and it was trending -9% in MoM active visitors. | July | 2021 |
| Discount Shopping | | craigslist.org was the #14 website for females, and it was trending -13% in MoM active visitors. | July | 2021 |
| Finance |  | creditkarma.com was the #46 website for females, and it was trending -6% in MoM active visitors. | July | 2021 |
| Convenience |  | 31% of shoppers use Best Buy’s curbside pickup service to buy video games. | May | 2020 |
| Convenience | | 36% of shoppers use Best Buy’s personalized pickup service because CVS is faster. | May | 2020 |
| Convenience | | 39% of Best Buy shoppers are using the pickup service to buy computers and tablets. | May | 2020 |
| Convenience | | 46% of shoppers use Best Buy’s personalized pickup service because CVS is closer to home. | May | 2020 |
| Convenience | | 49% of shoppers use Best Buy’s personalized pickup service because it is easier to go to CVS. | May | 2020 |
| Convenience | | 53% of shoppers like Best Buy’s pickup service because it is flexible. | May | 2020 |
| Convenience | | 69% of shoppers like Best Buy’s curbside delivery because it is easy, while 66% of shoppers like Best Buy’s curbside delivery because it is fast. | May | 2020 |
| Convenience | | 69% of shoppers say they would be interested in trying Best Buy’s personalized pickup service. | May | 2020 |
| Convenience | | 72% of Best Buy shoppers think speed and saving time is important when shopping. | May | 2020 |
| Convenience | | 73% of CVS customers were likely to use Best Buy’s curbside delivery for their next purchase. | May | 2020 |
| Convenience | | 78% of shoppers are likely to use Best Buy’s curbside delivery for their next purchase. | May | 2020 |
| Convenience | | 78% of shoppers said that they have not used Best Buy’s delivery option at CVS. | May | 2020 |
| Convenience | | 84% of customers were very satisfied with Best Buy curbside pickup. | May | 2020 |
| Convenience | | 84% of shoppers say online shopping before the pickup was easy. | May | 2020 |
| Convenience | | 88% of shoppers bought something from CVS while they were waiting to pick up their Best Buy order. | May | 2020 |
| Convenience | | Only 27% of shoppers shop with Best Buy’s curbside pickup to purchase cell phones. | May | 2020 |
| Convenience | | CVS was the #8 venue for females, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Convenience | | CVS was the #8 venue for males, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Convenience | | cvs.com was the #35 website for females, and it was trending -20% in MoM active visitors. | July | 2021 |
| Convenience | | Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class. | July | 2021 |
| Convenience | | 21% will shop at either CVS or Walgreens for a quick trip, choosing by proximity. | December | 2020 |
| Convenience | | 36% will usually choose CVS over Walgreens for a quick trip, regardless of proximity. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 34% mostly buy beauty, 21% diet & nutrition products, and only 8% baby/child products. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 53% say CVS has lower prices. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 53% say CVS wins in customer experience. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 57% mostly buy personal care, 55% health & medication, and 46% grocery. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 58% prefer CVS. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 60% say CVS has a wider variety. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 64% say CVS has shorter lines. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 66% say CVS has a better rewards program. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 71% would download their apps for discount offers. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 81% say CVS has longer reciepts. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, only 18% would download their apps for curbside pickup or at-home delivery. | December | 2020 |
| Restaurant |  | Dairy Queen was the #30 venue for females, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Restaurant | | Dairy Queen was the #34 venue for males, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Dairy Queen declined by 5% this month compared to last month. | August | 2021 |
| Grocery |  | Dasher was the #20 app for males, and it was trending -13% in MoM active users. | July | 2021 |
| Grocery | | Dasher was the #21 app for females, and it was trending +21% in MoM active users. | July | 2021 |
| Restaurant |  | Foot traffic visitation to Del Taco declined by 4% this month compared to last month. | August | 2021 |
| eCommerce |  | DHgate.com (a Chinese e-commerce marketplace) is up 133% in active Millennial visitors. | July | 2021 |
| Video |  | 26% of consumers don’t have cable/DIRECTV. | October | 2020 |
| Video | | 26% of consumers don’t like cable/DIRECTV. | October | 2020 |
| Video | | 26% stream shows/movies because they don’t have cable/DIRECTV. | October | 2020 |
| Video | | 26% stream shows/movies because they don’t like cable/DIRECTV. | October | 2020 |
| Social Media |  | Discord was the #11 app for males, and it was trending +9% in MoM active users. | July | 2021 |
| Social Media | | Discord was the #14 app for females, and it was trending -3% in MoM active users. | July | 2021 |
| Discount Shopping |  | 7-Eleven and Dollar General are in the top 10 most visited locations only for the working-class. | July | 2021 |
| Discount Shopping | | Dollar General is trending down 11% month over month with the working-class from May to June, 2021. | July | 2021 |
| Discount Shopping | | Dollar General was the #11 venue for males, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Discount Shopping | | Dollar General was the #6 venue for females, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Discount Shopping |  | Dollar Tree was the #12 venue for females, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Discount Shopping | | Dollar Tree was the #25 venue for males, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Restaurant |  | 38% are still using the Dominos app more than before the pandemic. | June | 2021 |
| Restaurant | | 57% of Domino’s app users say it’s more important to order on the app than in-store or over the phone. | June | 2021 |
| Grocery |  | DoorDash takes the lead for best 3rd party app with 52% who say it has the fastest delivery, 46% that say it is the easiest app to use, 43% who think it has the best quality, and the most choices. | November | 2020 |
| Grocery |  | GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices. | November | 2020 |
| Grocery |  | GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices. | November | 2020 |
| Grocery |  | Of 46% who ordering takeout 2 to 3 times a week during Covid lockdowns, Doordash was the favorite app. | November | 2020 |
| Grocery |  | UberEats came in second to DoorDash with 25% who said it had the fastest delivery, 29% who thought it had the easiest app to use, 26% that say it has the best quality and the most choices. | November | 2020 |
| Grocery |  | DoorDash was the #48 app for females, and it was trending 2% in MoM active users. | July | 2021 |
| Technology |  | DuckDuckGo Search was the #49 app for males, and it was trending -3% in MoM active users. | July | 2021 |
| Technology | | duckduckgo.com was the #38 website for males, and it was trending +5% in MoM active visitors. | July | 2021 |
| Restaurant |  | Krispy Kreme saw a 6% drop in traffic, April to May — while Dunkin’ had an 8% gain. | June | 2021 |
| Restaurant | | Dunkin’ Donuts was the #10 venue for females, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Restaurant | | Dunkin’ Donuts was the #10 venue for males, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Grocery |  | 7% of moms bought Earth’s Best Organic Dairy formula. | July | 2020 |
| Discount Shopping |  | eBay was the #26 app for males, and it was trending -8% in MoM active users. | July | 2021 |
| Discount Shopping | | eBay was the #45 app for females, and it was trending -4% in MoM active users. | July | 2021 |
| Discount Shopping | | ebay.com was the #13 website for males, and it was trending +1% in MoM active visitors. | July | 2021 |
| Discount Shopping | | ebay.com was the #20 website for females, and it was trending -3% in MoM active visitors. | July | 2021 |
| Discount Shopping | | 11% of eBay sellers get paid through debit. | February | 2021 |
| Discount Shopping | | 13% of eBay sellers downloaded the app 1 to 2 years ago. | February | 2021 |
| Discount Shopping | | 17% of eBay sellers downloaded the app between 7 to 12 months ago. | February | 2021 |
| Discount Shopping | | 26% of eBay sellers downloaded the app in the last 6 months. | February | 2021 |
| Discount Shopping | | 35% of consumers use eBay to sell products. | February | 2021 |
| Discount Shopping | | 41% of consumers first found out about eBay through a friend or family member. | February | 2021 |
| Discount Shopping | | 41% of eBay sellers sell video games or collectibles. | February | 2021 |
| Discount Shopping | | 42% of eBay sellers sell clothes. | February | 2021 |
| Discount Shopping | | 44% of eBay sellers downloaded the app more than 2 years ago. | February | 2021 |
| Discount Shopping | | 49% of eBay sellers are selling more now in COVID than before. | February | 2021 |
| Discount Shopping | | 52% of eBay sellers sell electronics. | February | 2021 |
| Discount Shopping | | 56% of consumers prefer eBay to buy big items. | February | 2021 |
| Discount Shopping | | 56% of eBay sellers ten to ship, rather than sell locally. | February | 2021 |
| Discount Shopping | | 62% of eBay sellers say it’s easy to sell on ebay. | February | 2021 |
| Discount Shopping | | 69% of consumers prefer eBay to buy small items. | February | 2021 |
| Discount Shopping | | 70% of consumers prefer eBay to sell designer items. | February | 2021 |
| Discount Shopping | | 71% of eBay sellers don’t meet buyers in person. | February | 2021 |
| Discount Shopping | | 76% of eBay sellers get paid through PayPal. | February | 2021 |
| Discount Shopping | | 79% of consumers prefer eBay to buy designer items. | February | 2021 |
| Discount Shopping | | 83% of consumers use eBay to buy products. | February | 2021 |
| Discount Shopping | | 85% of consumers prefer eBay for its big audience. | February | 2021 |
| Restaurant |  | Foot traffic visitation to El Pollo Loco declined by 2% this month compared to last month. | August | 2021 |
| Baby |  | 10% of moms bought Enfamil Nutramigen formula or Gerber Good Start Gentle formula on their recent Target Trip. | July | 2020 |
| Baby | | 21% of moms bought Enfamil Gentlease formula on their recent Target Trip. | July | 2020 |
| Baby | | 22% of moms bought Enfamil Premium formula on their recent Target Trip. | July | 2020 |
| Baby | | 6% of moms bought Enfamil AR formula on their recent Target Trip. | July | 2020 |
| Travel |  | In Los Angeles, Enterprise Rent-a-Car visitation is up 35%. | July | 2020 |
| Video |  | The ESPN website got 168% more visits from Asian Americans than it did last month. | July | 2020 |
| Video | | espn.com was the #16 website for males, and it was trending +11% in MoM active visitors. | July | 2021 |
| Discount Shopping |  | etsy.com was the #17 website for females, and it was trending -6% in MoM active visitors. | July | 2021 |
| Discount Shopping | | etsy.com was the #45 website for males, and it was trending -3% in MoM active visitors. | July | 2021 |
| Travel |  | Exxon was the #30 venue for males, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Travel | | Exxon was the #37 venue for females, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Social Media |  | 52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%. | June | 2020 |
| Social Media | | Facebook Messenger was the #2 app for females, and it was trending +1% in MoM active users. | July | 2021 |
| Social Media | | Facebook Messenger was the #2 app for males, and it was trending +3% in MoM active users. | July | 2021 |
| Social Media | | Facebook was the #1 app for females, and it was trending -4% in MoM active users. | July | 2021 |
| Social Media | | Facebook was the #1 app for males, and it was trending +1% in MoM active users. | July | 2021 |
| Social Media | | facebook.com was the #1 website for females, and it was trending -5% in MoM active visitors. | July | 2021 |
| Social Media | | facebook.com was the #1 website for males, and it was trending -8% in MoM active visitors. | July | 2021 |
| Discount Shopping |  | Family Dollar was the #29 venue for females, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Discount Shopping | | Family Dollar was the #36 venue for males, and it was trending -12% in MoM active shoppers. | July | 2021 |
| Games |  | fandom.com was the #15 website for males, and it was trending +3% in MoM active visitors. | July | 2021 |
| Games | | fandom.com was the #33 website for females, and it was trending -9% in MoM active visitors. | July | 2021 |
| Games |  | 21% of consumers say Farmville is their favorite app. | June | 2020 |
| Games | | 26% of consumers found out about the game Farmville through family/friends, 37% through the app store, 18% through ads, and 3% don’t play it. | June | 2020 |
| Games | | 36% of consumers play Farmville. | June | 2020 |
| Other |  | fedex.com was the #32 website for males, and it was trending +26% in MoM active visitors. | July | 2021 |
| Other | | fedex.com was the #36 website for females, and it was trending -4% in MoM active visitors. | July | 2021 |
| Specialty |  | Finish Line‘s Gen X foot traffic is up 42% compared to the prior month. | July | 2021 |
| Technology |  | Firefox was the #33 app for females, and it was trending +2% in MoM active users. | July | 2021 |
| Technology | | Firefox was the #35 app for males, and it was trending -5% in MoM active users. | July | 2021 |
| Restaurant |  | Foot traffic visitation to Firehouse Subs declined by 13% this month compared to last month. | August | 2021 |
| Restaurant |  | Foot traffic visitation to Five Guys declined by 9% this month compared to last month. | August | 2021 |
| Baby |  | 15% of consumers use Flonase to treat allergies or sinus problems. | April | 2020 |
| Grocery |  | Food Lion was the #36 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Grocery | | Food Lion was the #43 venue for males, and it was trending -3% in MoM active shoppers. | July | 2021 |
| Other |  | CNN.com saw 13% less visits while FOX.com saw 11% more. | July | 2021 |
| Other | | foxnews.com was the #27 website for males, and it was trending +11% in MoM active visitors. | July | 2021 |
| Games |  | 30% of gamers bought stock at GameStop this year. | March | 2021 |
| Specialty |  | gap.com was the #44 website for females, and it was trending -1% in MoM active visitors. | July | 2021 |
| Baby |  | 10% of moms bought Enfamil Nutramigen formula or Gerber Good Start Gentle formula on their recent Target Trip. | July | 2020 |
| Baby | | 42% of consumers got a good deal on Gerber snacks on their recent Target Trip. | July | 2020 |
| Baby | | 52% of Target moms trust Gerber. | July | 2020 |
| Baby | | 63% of moms buy Gerber baby food- 53% buy it because of trust. | July | 2020 |
| Baby | | 9% of moms bought Gerber Good Start Soothe formula on their recent Target Trip. | July | 2020 |
| Baby | | The top baby snack brand at 54% is Gerber Puffs Cereal Snacks. | July | 2020 |
| Health |  | 40% of consumers use Glade to clean their home. | April | 2020 |
| Work |  | Online visits to glassdoor.com are up 183% for African Americans compared to one month ago. | July | 2020 |
| Restaurant |  | Foot traffic visitation to Golden Corral increased by 10% this month compared to last month. | August | 2021 |
| Snacks |  | 15% say their favorite brand of crackers is Goldfish. | March | 2021 |
| Other |  | goodreads.com was the #42 website for females, and it was trending -16% in MoM active visitors. | July | 2021 |
| Technology |  | Gmail was the #4 app for females, and it was trending -3% in MoM active users. | July | 2021 |
| Technology | | Gmail was the #6 app for males, and it was trending +3% in MoM active users. | July | 2021 |
| Technology | | Google Calendar was the #34 app for females, and it was trending +2% in MoM active users. | July | 2021 |
| Technology | | Google Duo was the #35 app for females, and it was trending +4% in MoM active users. | July | 2021 |
| Technology | | Google Messenger was the #8 app for females, and it was trending -4% in MoM active users. | July | 2021 |
| Technology | | Google Messenger was the #8 app for males, and it was trending +4% in MoM active users. | July | 2021 |
| Technology | | Google Voice was the #43 app for males, and it was trending +7% in MoM active users. | July | 2021 |
| Technology | | Google Voice was the #50 app for females, and it was trending +3% in MoM active users. | July | 2021 |
| Technology | | Google was the #3 app for females, and it was trending -4% in MoM active users. | July | 2021 |
| Technology | | Google was the #3 app for males, and it was trending +1% in MoM active users. | July | 2021 |
| Technology | | Hangouts was the #37 app for males, and it was trending +16% in MoM active users. | July | 2021 |
| Technology | | Hangouts was the #40 app for females, and it was trending +4% in MoM active users. | July | 2021 |
| Technology | | 13% of consumers use Chrome at work. | February | 2021 |
| Technology | | 26% of consumers now use Google Docs rather than Microsoft Office. | February | 2021 |
| Technology | | 34% of consumers use Google Meet. | February | 2021 |
| Technology | | 42% of consumers now use Gmail for work email. | February | 2021 |
| Technology | | 59% of consumers now prefer Chrome as their browser of choice at work. | February | 2021 |
| Dating |  | Grindr was the #24 app for males, and it was trending 4% in MoM active users. | July | 2021 |
| Restaurant |  | GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices. | November | 2020 |
| Restaurant | | GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices. | November | 2020 |
| Grocery |  | H-E-B was the #39 venue for males, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Grocery | | H-E-B was the #45 venue for females, and it was trending +2% in MoM active shoppers. | July | 2021 |
| Grocery | | 16% of H-E-B shoppers prefer that store over other grocery stores because it has a better variety. | February | 2021 |
| Grocery | | 20% of H-E-B shoppers prefer that store over other grocery stores because it has a better selection. | February | 2021 |
| Grocery | | 4% of H-E-B shoppers prefer that store over other grocery stores because it has better service. | February | 2021 |
| Grocery | | 49% of H-E-B shoppers prefer that store over other grocery stores because it has better prices. | February | 2021 |
| Grocery | | 50% of consumers chose to shop at H-E-B more often than other nearby grocery stories. | February | 2021 |
| Specialty |  | In Los Angeles, foot traffic to H&M is up 39% this month. | July | 2020 |
| Restaurant |  | Foot traffic visitation to Hardees declined by 10% this month compared to last month. | August | 2021 |
| Health |  | App usage by African Americans is up a whopping 173% for the Healow. | July | 2020 |
| Health |  | healthline.com was the #38 website for females, and it was trending -4% in MoM active visitors. | July | 2021 |
| Drinks |  | 31% of consumers chose Heineken for its quality. | March | 2021 |
| Snacks |  | 10% say that their favorite chocolate candy is Hershey’s. | March | 2021 |
| Travel |  | Hertz car rental locations saw 74% more Gen Z from May to June. | July | 2021 |
| Travel |  | Hilton saw 52% more middle-class visits from May 2021 to June 2021. | July | 2021 |
| Dating |  | 60% of new users chose Hinge because they didn’t like Tinder. | October | 2020 |
| Dating | | Hinge steals 60% market share from Tinder as people try to date in a pandemic. | October | 2020 |
| Specialty |  | In Los Angeles, foot traffic to Hobby Lobby is up 31% this month. | July | 2020 |
| Specialty |  | 14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display. | July | 2020 |
| Specialty | | 14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display. | July | 2020 |
| Specialty | | 14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display. | July | 2020 |
| Specialty | | 14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display. | July | 2020 |
| Specialty | | Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class. | July | 2021 |
| Snacks |  | 5% say their favorite brand of crackers is Honey Maid Graham Crackers. | March | 2021 |
| Travel |  | The Hotels.com app saw 154% more active users from May to June, 2021. | July | 2021 |
| Video |  | 13% of streaming consumers have Hulu. | October | 2020 |
| Video | | Hulu was the #41 app for females, and it was trending -12% in MoM active users. | July | 2021 |
| Other |  | 74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle. | February | 2020 |
| Other |  | id.me was the #49 website for females, and it was trending +39% in MoM active visitors. | July | 2021 |
| Games |  | Ifunny was the #42 app for females, and it was trending -6% in MoM active users. | July | 2021 |
| Games | | Ifunny was the #47 app for males, and it was trending -20% in MoM active users. | July | 2021 |
| Video |  | imdb.com was the #33 website for males, and it was trending +7% in MoM active visitors. | July | 2021 |
| Video | | imdb.com was the #48 website for females, and it was trending -13% in MoM active visitors. | July | 2021 |
| Grocery |  | 11% of consumers are not familiar with Beyond Meat or Impossible Foods. | January | 2021 |
| Grocery | | 11% of consumers are not familiar with Beyond Meat or Impossible Foods. | January | 2021 |
| Grocery | | 72% of consumers are familiar with the brand Beyond Meat, and 65% are familiar with Impossible Foods. | January | 2021 |
| Restaurant |  | Foot traffic visitation to In-N-Out Burger declined by 3% this month compared to last month. | August | 2021 |
| Work |  | indeed.com was the #12 website for females, and it was trending -1% in MoM active visitors. | July | 2021 |
| Work | | indeed.com was the #19 website for males, and it was trending -2% in MoM active visitors. | July | 2021 |
| Grocery |  | Instacart was the #45 app for males, and it was trending +2% in MoM active users. | July | 2021 |
| Grocery | | Instacart was the #47 app for females, and it was trending -2% in MoM active users. | July | 2021 |
| Social Media |  | 11% of consumers have more choices on TikTok than Instagram Reels. | September | 2020 |
| Social Media | | 15% of consumers get more time for their videos on TikTok rather than Instagram Reels. | September | 2020 |
| Social Media | | 18% of consumers like TikTok’s filters and emojis more than Instagram Reels’. | September | 2020 |
| Social Media | | 35% of users will buy from an ad on Instagram. | September | 2020 |
| Social Media | | 36% of consumers say they are more likely to buy from an ad on Instagram. | September | 2020 |
| Social Media | | 42% of users are not likely to use Instagram for its Reels function. | September | 2020 |
| Social Media | | 44% of consumers say TikTok is easier to use than Instagram Reels. | September | 2020 |
| Social Media | | 54% of Instagram users say the main reason they are so active on the app is to engage with friends. | September | 2020 |
| Social Media | | 57% of consumers say Instagram is the best place to check in with their favorite brands. | September | 2020 |
| Social Media | | 61% of Instagram users spend 30 or more minutes on the app. | September | 2020 |
| Social Media | | 80% of consumers use Instagram. | September | 2020 |
| Social Media | | 80% of Instagram users are on the app every single day. | September | 2020 |
| Social Media | | 82% of users prefer TikTok to Instagram Reels. | September | 2020 |
| Social Media | | 9% of Instagram users spend more than 2 hours on the app. | September | 2020 |
| Social Media | | 52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%. | June | 2020 |
| Social Media | | Instagram was the #5 app for females, and it was trending -8% in MoM active users. | July | 2021 |
| Social Media | | Instagram was the #5 app for males, and it was trending -3% in MoM active users. | July | 2021 |
| Social Media | | instagram.com was the #10 website for males, and it was trending +15% in MoM active visitors. | July | 2021 |
| Social Media | | instagram.com was the #18 website for females, and it was trending -10% in MoM active visitors. | July | 2021 |
| Other |  | IRS.gov is the #7 most-visited website for the working class in June, 2021, with 14% less users than in May. | July | 2021 |
| Other | | irs.gov was the #20 website for males, and it was trending -16% in MoM active visitors. | July | 2021 |
| Other | | irs.gov was the #9 website for females, and it was trending -19% in MoM active visitors. | July | 2021 |
| Restaurant |  | Jack in the Box was the #48 venue for males, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Restaurant | | Jack in the Box was the #49 venue for females, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Jack in the Box declined by 4% this month compared to last month. | August | 2021 |
| Restaurant |  | Foot traffic visitation to Jamba Juice increased by 10% this month compared to last month. | August | 2021 |
| Specialty |  | In Los Angeles, foot traffic to JC Penny is up 30% this month. | July | 2020 |
| Restaurant |  | Foot traffic visitation to Jimmy Johns declined by 6% this month compared to last month. | August | 2021 |
| Restaurant |  | Foot traffic visitation to KFC declined by 4% this month compared to last month. | August | 2021 |
| Dating |  | Kik was the #31 app for males, and it was trending -24% in MoM active users. | July | 2021 |
| Snacks |  | 8% say that they like KitKat’s the best out of chocolate candies. | March | 2021 |
| Restaurant |  | Krispy Kreme saw a 6% drop in traffic, April to May — while Dunkin’ had an 8% gain. | June | 2021 |
| Restaurant |  | Foot traffic visitation to Krispy Kreme Doughnuts declined by 8% this month compared to last month. | August | 2021 |
| Grocery |  | Kroger was the #11 venue for females, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Grocery | | Kroger was the #13 venue for males, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Health |  | In Los Angeles, LA Fitness visitation is up 47%. | July | 2020 |
| Travel |  | La Quinta Inns saw 54% more middle-class visits from May 2021 to June 2021. | July | 2021 |
| Restaurant |  | 38% of LaCroix buyers purchase Perrier. | November | 2020 |
| Restaurant | | 43% of LaCroix buyers purchase Bubly. | November | 2020 |
| Restaurant | | 44% of LaCroix buyers purchase Pellegrino. | November | 2020 |
| Restaurant | | 45% say LaCroix is unique compared to other sparkling water brands. | November | 2020 |
| Restaurant | | 55% say LaCroix offers better flavors compared to other brands. | November | 2020 |
| Games |  | Lego.com saw an 87% increase in active Millennials from May to June, 2021. | July | 2021 |
| Restaurant |  | Little Caesars saw 72% app growth from May to June for Gen Z, while none of their competitors saw above 30%. | July | 2021 |
| Restaurant | | Foot traffic visitation to Little Caesars increased by 1% this month compared to last month. | August | 2021 |
| Restaurant |  | Foot traffic visitation to Longhorn Steakhouse declined by 10% this month compared to last month. | August | 2021 |
| Specialty |  | Lowe’s was the #16 venue for males, and it was trending -8% in MoM active shoppers. | July | 2021 |
| Specialty | | Lowe’s was the #27 venue for females, and it was trending -18% in MoM active shoppers. | July | 2021 |
| Specialty | | lowes.com was the #35 website for males, and it was trending -5% in MoM active visitors. | July | 2021 |
| Specialty | | lowes.com was the #41 website for females, and it was trending -18% in MoM active visitors. | July | 2021 |
| Travel |  | Of consumers who use Uber and Lyft, 56% say Uber is cheaper. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 64% say Uber has better driver quality. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 64% say Uber is safer. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 72% say Uber has better ride availability. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 75% say Uber has better ride findability. | December | 2020 |
| Snacks |  | 6% prefer M&Ms out of all the chocolate candies. | March | 2021 |
| Video |  | mlb.com was the #30 website for males, and it was trending +46% in MoM active visitors. | July | 2021 |
| Other |  | marlboro.com was the #28 website for females, and it was trending +16% in MoM active visitors. | July | 2021 |
| Restaurant |  | 61% of consumers prefer McDonald’s to Burger King overall. | March | 2021 |
| Restaurant | | 63% of consumers say McDonald’s is faster than Burger King. | March | 2021 |
| Restaurant | | 69% of consumers visit Burger King for better burgers than McDonald’s. | March | 2021 |
| Restaurant | | 71% of consumers like Burger King more than McDonald’s for their variety of meatless options. | March | 2021 |
| Restaurant | | 77% of consumers prefer McDonald’s fries over Burger King’s fries. | March | 2021 |
| Restaurant | | 85% of consumers order from both McDonald’s and Burger King’s value menus. | March | 2021 |
| Restaurant | | McDonald’s was the #1 venue for females, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Restaurant | | McDonald’s was the #1 venue for males, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Technology |  | metropcs.mobi was the #29 website for males, and it was trending -1% in MoM active visitors. | July | 2021 |
| Technology |  | live.com was the #13 website for females, and it was trending -8% in MoM active visitors. | July | 2021 |
| Technology | | live.com was the #18 website for males, and it was trending +7% in MoM active visitors. | July | 2021 |
| Technology | | Microsoft Outlook was the #17 app for males, and it was trending -2% in MoM active users. | July | 2021 |
| Technology | | Microsoft Outlook was the #18 app for females, and it was trending -5% in MoM active users. | July | 2021 |
| Technology | | microsoft.com was the #25 website for females, and it was trending +25% in MoM active visitors. | July | 2021 |
| Technology | | microsoft.com was the #9 website for males, and it was trending +11% in MoM active visitors. | July | 2021 |
| Technology | | office.com was the #22 website for females, and it was trending -14% in MoM active visitors. | July | 2021 |
| Technology | | 23% of consumers use Internet Explorer as their browser of choice at work. | February | 2021 |
| Technology | | 26% of consumers now use Google Docs rather than Microsoft Office. | February | 2021 |
| Technology | | 40% of consumers use Microsoft Teams at work to collaborate. | February | 2021 |
| Technology | | 53% of consumers use Windows at home. | February | 2021 |
| Technology | | 54% of consumers use Outlook for work email. | February | 2021 |
| Technology | | 61% of consumers say they run windows because they have always had a Windows operating system. | February | 2021 |
| Technology | | 63% of consumers prefer a Surface Pro, again, because they have heard good things about it. | February | 2021 |
| Technology | | 69% of consumers prefer a Surface and said it was because they heard a lot of good things about the brand. | February | 2021 |
| Technology | | 70% of consumers use Windows at work. | February | 2021 |
| Drinks |  | 36% liked Miller Lite because of its price. | March | 2021 |
| Games |  | There are 248% more active Asian American Minecraft app gamers in July than in June. | July | 2020 |
| Games |  | Mistplay was the #30 app for females, and it was trending +5% in MoM active users. | July | 2021 |
| Travel | | Mobil was the #47 venue for males, and it was trending +3% in MoM active shoppers. | July | 2021 |
| Drinks |  | 41% of consumers think that Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each. | January | 2021 |
| Drinks | | 46% of consumers think that Red Bull has the best taste, with Monster close in second at 44%. | January | 2021 |
| Drinks | | 49% of consumers think Monster has the best Price, with Red Bull in second at 29%. | January | 2021 |
| Drinks | | 51% of consumers think Red Bull has the best quality, with Monster coming in second at 35%. | January | 2021 |
| Travel |  | Visits to Motel 6 are up 27% for Gen Z. | July | 2021 |
| Health |  | 37% of consumers use Motrin to reduce pain | April | 2020 |
| Technology |  | 13% check websites and apps for a different retailer than the original store they just finished shopping in. | September | 2020 |
| Technology | | 13% of shoppers search online again, after leaving a store. | September | 2020 |
| eCommerce | | 22% of responders were most likely to buy home, garden, and tool products on Amazon Prime, 11% on Walmart Plus, 6% on another app, 37% in a Walmart store, and 24% in another store. | September | 2020 |
| eCommerce | | 23% of responders were most likely to buy clothing, shoes, and jewelry items on Amazon Prime, 8% on Walmart Plus, 10% on another app, 24% in a Walmart store, and 35% in another store. | September | 2020 |
| Social Media | | 45% of consumers say they spend more money with brands who are on social media. | September | 2020 |
| Technology | | 64% of shoppers do online research within 2 weeks of visiting the store. | September | 2020 |
| Technology | | 67% of one tech brand shoppers search online first vs. 49% for a rival tech brand. | September | 2020 |
| Technology | | 81% of online researchers look at multiple retailers. | September | 2020 |
| Technology | | 9% are searching online, while still physically inside the store. | September | 2020 |
| Technology | | 11% of panelists switched carriers because their family/friends use that carrier. | October | 2020 |
| Technology | | 12% of panelists switched carriers to be on a family plan. | October | 2020 |
| Technology | | 13% of panelists switched mobile providers because the carrier has the best service in their area. | October | 2020 |
| Dating | | 14% had been using the same dating app for more than 3 years. | October | 2020 |
| Technology | | 16% of panelists switched mobile providers because they had a bad experience with their previous carrier. | October | 2020 |
| Technology | | 17% of panelists switched mobile providers because the carrier has the best pricing for service. | October | 2020 |
| Dating | | 19% of dating app users switched apps for more detailed dating profiles. | October | 2020 |
| Dating | | 23% switched dating apps for a cleaner app experience. | October | 2020 |
| Dating | | 24% had crossed that threshold with a dating app. | October | 2020 |
| Dating | | 24% of eligible bachelors—and bachelorettes—were downloading dating apps. | October | 2020 |
| Technology | | 3% of panelists switched providers because the carrier had the best deals on smartphones or because they carried an exclusive smartphone brand/model. | October | 2020 |
| Video | | 30% of streaming consumers say they don’t stream all the shows that they watch online. | October | 2020 |
| Dating | | 32% of dating app consumers wanted more fish in the sea. | October | 2020 |
| Technology | | 4% of panelists switched providers because the carrier has the best customer service. | October | 2020 |
| Video | | 40% of consumers can’t stand commercials. | October | 2020 |
| Video | | 40% stream shows/movies because they can’t stand commercials. | October | 2020 |
| Dating | | 43% of dating app users had been on 1-3 dates. | October | 2020 |
| Video | | 49% of consumers say mystery is their favorite content to watch. | October | 2020 |
| Technology | | 5% of panelists switched because the new carrier offered better 5G options. | October | 2020 |
| Dating | | 5% of users switched dating apps for a special pricing offer. | October | 2020 |
| Dating | | 50% of dating app users had been on an app for 1 year or less. | October | 2020 |
| Dating | | 50% of users found dating apps from word of mouth. | October | 2020 |
| Video | | 51% of consumers say sci-fi is their favorite TV content. | October | 2020 |
| Big Box | | 52% of Black Friday and Cyber Monday shoppers won’t have a list of exactly what they want to buy. | October | 2020 |
| Big Box | | 55% of consumers said they’d find out about sales through social media. | October | 2020 |
| Video | | 57% of consumers say drama is their favorite content to watch. | October | 2020 |
| Video | | 58% of consumers want more streaming choices. | October | 2020 |
| Video | | 58% stream shows/movies because they wanted more choices. | October | 2020 |
| Dating | | 6% of dating app users had been on 10+ dates. | October | 2020 |
| Dating | | 6% of users switched dating apps for a lower standard price. | October | 2020 |
| Video | | 60% of consumers don’t seem to mind watching commercials. | October | 2020 |
| Video | | 67% of consumers say action/thriller is their favorite TV content. | October | 2020 |
| Video | | 68% of consumers love to stream their movies and TV. | October | 2020 |
| Video | | 68% of streaming service users want to be able to watch from anywhere. | October | 2020 |
| Video | | 68% stream shows/movies online because they like being able to watch anywhere. | October | 2020 |
| Video | | 70% of streaming consumers say they stream all the shows that they watch. | October | 2020 |
| Dating | | 71% were willing to date outside of the app. | October | 2020 |
| Video | | 73% of consumers say comedy is their favorite content to watch. | October | 2020 |
| Dating | | 79% switch dating apps for a better experience. | October | 2020 |
| Dating | | 79% switched apps for better dating selection. | October | 2020 |
| Dating | | 79% switched for a better dating selection experience. | October | 2020 |
| Technology | | 8% of panelists switched providers because they wanted to try something new or because they qualified for a promotion/discount when switching carriers. | October | 2020 |
| Big Box | | 90% of researchers aren’t taking sufficient steps to ensure online panel equality. | October | 2020 |
| Big Box | | Buyers are willing to spend 86% more for an excellent customer experience. | October | 2020 |
| Dating | | Only 11% of users switched dating apps for better pricing. | October | 2020 |
| Dating | | The pandemic was keeping 32% of app users from in-person dates. | October | 2020 |
| Big Box | | 19% of consumers liked the in-store experience, and wanted to relive it. | November | 2020 |
| Big Box | | 30% of consumers wanted the ease and convenience of eCommerce. | November | 2020 |
| Big Box | | 37% of consumers said they felt safer shopping online. | November | 2020 |
| Big Box | | 39% of consumers went in-store to touch items before buying on Black Friday. | November | 2020 |
| Restaurant | | 46% of consumers ordered takeout 2-3 times a week during November 2020. | November | 2020 |
| Big Box | | 46% of consumers wanted to shop only online. | November | 2020 |
| Societal | | 49% of consumers planned to be with immediate and extended family. | November | 2020 |
| Big Box | | 50% of women shopped online to feel more safe on Black Friday. | November | 2020 |
| Big Box | | 60% of <$50k earners planned to go in-person on Black Friday. | November | 2020 |
| Big Box | | 60% of consumers planned to participate in Black Friday. | November | 2020 |
| Societal | | 63% of parents broke out the booze for Trick or Treating. | November | 2020 |
| Societal | | 64% planned to spend less money during Thanksgiving. | November | 2020 |
| Restaurant | | 68% of consumers ordered takeout using 3rd party apps during November 2020. | November | 2020 |
| Big Box | | 70% of consumers planned to participate in Cyber Monday. | November | 2020 |
| Technology | | 73% of 10+ year veteran mobile carrier users are locked in with contracts, incentives, and service quality. | November | 2020 |
| Work | | 79% say they’re more productive working from home. | November | 2020 |
| Work | | 81% of companies open to long-term remote work. | November | 2020 |
| Restaurant | | 85% of consumers were eating out more during November 2020. | November | 2020 |
| Societal | | 86% of consumers planned to be indoors with their loved ones on Thanksgiving. | November | 2020 |
| Big Box | | 90% of consumers planned to buy their merch online during Black Friday. | November | 2020 |
| Big Box | | 91% of consumers planned to impulse shop on Black Friday. | November | 2020 |
| Big Box | | 92% of adults 35+ shopped online and in-app on Black Friday. | November | 2020 |
| Big Box | | 94% of $50k+ earners shopped online on Black Friday. | November | 2020 |
| Societal | | 94% of kids wore masks for halloween. | November | 2020 |
| Big Box | | During Black Friday/ Cyber Monday, 46% of consumers wanted an omnichannel experience. | November | 2020 |
| Big Box | | On Black Friday, 28% of consumers wanted to touch their items. | November | 2020 |
| Big Box | | On Black Friday, 43% of consumers planned to buy on apps. | November | 2020 |
| Big Box | | On Black Friday, 93% of consumers still wanted to shop - online. | November | 2020 |
| Grocery | | Before Covid, 60% of the population shopped for groceries exclusively in-store. | May | 2020 |
| Big Box | | Only 3% of shoppers shopped mostly online before Covid. | May | 2020 |
| Advertising | | 58% enjoy spending time outside of their homes. | May | 2021 |
| Advertising | | 58% say out-of-home ads are most trustworthy. | May | 2021 |
| Advertising | | 88% like ads on out-of-home screens. | May | 2021 |
| Societal | | 74% started working remotely. | March | 2020 |
| Societal | | 92% limited time with friends and family. | March | 2020 |
| Grocery | | 20% prepare some of their meals at home during the week. | March | 2021 |
| Games | | 22% said they liked to have fun while playing a game, while another 18% said they wanted to relax. | March | 2021 |
| Grocery | | 26% feel like a kid again when they buy crackers. | March | 2021 |
| Grocery | | 26% say their favorite crackers are always available. | March | 2021 |
| Grocery | | 28% of consumers say this product is always available, and is the main reason they buy cookies. | March | 2021 |
| Societal | | 28% of Gen Z is likely to buy a brand based on a social media influencer. | March | 2021 |
| Restaurant | | 30% of consumers think that no GMOs make food healthier. | March | 2021 |
| Grocery | | 30% say soup is always available. | March | 2021 |
| Grocery | | 31% of consumers feel like a kid again when they buy cookies. | March | 2021 |
| Grocery | | 31% of consumers have been cooking at home the same amount, since 2021 has started. | March | 2021 |
| Games | | 32% turned to video games for help when they felt down, or depressed. | March | 2021 |
| Societal | | 36% of Gen Z already had a smartphone at age 12, and started buying stuff on it within 2 years on average. | March | 2021 |
| Restaurant | | 37% of consumers believe low fat amounts make food healthier. | March | 2021 |
| Restaurant | | 38% of consumers think that food is healthier if it has high protein. | March | 2021 |
| Grocery | | 39% say their favorite soup brand offers a good price. | March | 2021 |
| Snacks | | 39% were more likely to buy candy on impulse then, than before lockdowns. | March | 2021 |
| Grocery | | 41% of consumers like the quality of their favorite crackers. | March | 2021 |
| Snacks | | 41% were buying more chocolate because it increased serotonin levels. | March | 2021 |
| Restaurant | | 44% of consumers think that food is healthier if it has low calories. | March | 2021 |
| Dating | | 44% of couples say they have actually improved their relationship due to COVID. | March | 2021 |
| Grocery | | 44% said they love to eat bacon for breakfast. | March | 2021 |
| Grocery | | 45% of consumers buy their favorite brand of cookies for the quality. | March | 2021 |
| Societal | | 46% of consumers said they would try new brands or flavors of beer this year, if it comes with a recommendation. | March | 2021 |
| Grocery | | 47% like the quality of their favorite soup. | March | 2021 |
| Restaurant | | 47% of consumers believe that having low salt makes food healthier. | March | 2021 |
| Societal | | 48% say that having kids at home during COVID has made it harder on their relationship. | March | 2021 |
| Societal | | 49% of Gen Z return online purchases to physical stores with 70% sticking around to shop. | March | 2021 |
| Grocery | | 52% said their go to breakfast is fresh fruit. | March | 2021 |
| Restaurant | | 53% of consumers think that food is healthier if is has a low sugar amount | March | 2021 |
| Societal | | 53% of Millennials will pay up to 10% more for sustainable products. | March | 2021 |
| Societal | | 53% of our panel has been bored in the last 3 months | March | 2021 |
| Grocery | | 55% of shoppers are more likely to buy candy, the closer it is to the beltway. | March | 2021 |
| Games | | 55% said they gamed more than their kids did. | March | 2021 |
| Grocery | | 56% said they favor toast for breakfast. | March | 2021 |
| Grocery | | 56% say taste is why they buy their favorite brand of soup. | March | 2021 |
| Societal | | 58% of our panel has been stressed or worried in the last 3 months | March | 2021 |
| Games | | 58% would rather play games with others, than play alone. | March | 2021 |
| Societal | | 59% of consumers said they would be celebrating St. Patrick’s Day away from home this year. | March | 2021 |
| Games | | 59% said that their gaming time would go down, as states began reopening. | March | 2021 |
| Societal | | 6% of consumers said no, they don’t usually eat breakfast. | March | 2021 |
| Grocery | | 60% of consumers have been cooking at home more often, since 2021 has started. | March | 2021 |
| Games | | 65% of gamers tended to buy both a physical and digital copy of a game. | March | 2021 |
| Grocery | | 65% said that they prefer to eat cereal for breakfast. | March | 2021 |
| Restaurant | | 66% of consumers believe that food is healthier if it is less processed. | March | 2021 |
| Grocery | | 66% of consumers say taste is why they buy their favorite brand of crackers. | March | 2021 |
| Grocery | | 67% said their go to breakfast includes eggs. | March | 2021 |
| Games | | 68% of gamers bought games/gaming equipment In-store and online. | March | 2021 |
| Grocery | | 69% of consumers say taste is why they buy their favorite brand of cookies. | March | 2021 |
| Games | | 70% had more time to spend gaming. | March | 2021 |
| Snacks | | 76% of consumers buy chocolate because they crave it, and impulse buy it. | March | 2021 |
| Societal | | 77% of Gen Z is highly likely to follow a recommendation from a friend or family member. | March | 2021 |
| Snacks | | 82% of consumers buy candy for themselves. | March | 2021 |
| Games | | 82% of gamers chose to play with people they’ve met in person. | March | 2021 |
| Societal | | 85% of Gen Z will pay up to 30% more for sustainable products. | March | 2021 |
| Societal | | 85% of people said they would be drinking on St. Patrick’s Day this year. | March | 2021 |
| Grocery | | 85% of shoppers saw candy as they were checking out during their grocery trip. | March | 2021 |
| Grocery | | 87% of people who shop for beer say taste is what drove them to buy it. | March | 2021 |
| Games | | 87% spent more time on video games. | March | 2021 |
| Grocery | | 9% of consumers have been cooking at home less since 2021 has started. | March | 2021 |
| Snacks | | 92% of consumers say they buy chocolate based on taste. | March | 2021 |
| Societal | | 94% of consumers said that they do eat breakfast on a daily basis. | March | 2021 |
| Societal | | Contrary to popular belief, 36% of Gen Z shops in-store as much as they do online. | March | 2021 |
| Dating | | During COVID, 28% of singles haven’t hugged anyone in more than 6 months. | March | 2021 |
| Dating | | During COVID, 54% of singles haven’t kissed anyone romantically. | March | 2021 |
| Snacks | | For 58%, a simple sale sign is all it takes to buy chocolate. | March | 2021 |
| Grocery | | In general, 11% prepare all their meals at home during the week. | March | 2021 |
| Grocery | | In general, 5% prepare little to no meals at home during the week. | March | 2021 |
| Grocery | | In general, 56% prepare most of their meals at home during the week. | March | 2021 |
| Dating | | In the last 90 days, 38% of couples that broke up said it was caused by COVID. | March | 2021 |
| Dating | | Only 28% of singles are dating in COVID. | March | 2021 |
| Grocery | | Since 2021 has started, 41% of consumers are buying in bulk more often. | March | 2021 |
| Grocery | | Since 2021 started, 11% of consumers have been buying less in bulk. | March | 2021 |
| Grocery | | Since 2021 started, 48% feel that they are buying the same amount in bulk. | March | 2021 |
| Societal | | When Gen Z returns an item in store, 63% end up spending more on products in-store that same day that the returned their item. | March | 2021 |
| Games | | 13% of consumers are using gaming apps less than in the pandemic. | June | 2020 |
| Games | | 14% of users play mobile game apps 2-3 times a week. | June | 2020 |
| Societal | | 17% of new app users made decisions based on the vendor offering a “contactless delivery option” vs. 11% of existing app users. | June | 2020 |
| Societal | | 18% of new, observed app users made purchase decisions based on seeing or hearing COVID-19 safety brand messaging vs. 9% of existing app users. | June | 2020 |
| Games | | 2% of users play mobile game apps 2-3 times a month. | June | 2020 |
| Societal | | 26% are buying lots of water and cleaners. | June | 2020 |
| Advertising | | 30% of consumers want to see ads on their desktop vs. other ad channels. | June | 2020 |
| Societal | | 30% of consumers were ordering from local restaurants. | June | 2020 |
| Games | | 31% of users play mobile game apps everyday. | June | 2020 |
| Advertising | | 32% of consumers want to see ads on indoor services vs. other ad channels. | June | 2020 |
| Societal | | 32% of observed in-store shoppers were currently making the decision to switch stores to find missing items on their lists. | June | 2020 |
| Games | | 34% of consumers use gaming apps to socialize. | June | 2020 |
| Societal | | 35% of consumers were spending more than normal on household supplies and groceries. | June | 2020 |
| Games | | 36% of consumers are using gaming apps the same amount as during the pandemic. | June | 2020 |
| Societal | | 36% of shoppers left stores without buying certain items. | June | 2020 |
| Societal | | 43% of consumers hesitated to return to normal. | June | 2020 |
| Societal | | 44% still hesitant to resume normal activities. | June | 2020 |
| Advertising | | 46% of consumers want to see ads on outdoor services vs. other ad channels. | June | 2020 |
| Advertising | | 49% of consumers want to see ads on Mobile devices vs. other ad channels. | June | 2020 |
| Games | | 51% of consumers are using gaming apps more than in the pandemic. | June | 2020 |
| Societal | | 51% of consumers feared packages may have the virus. | June | 2020 |
| Games | | 51% of users play mobile game apps 2-3 times a day. | June | 2020 |
| Games | | 58% of consumers use gaming apps to stress relief. | June | 2020 |
| Advertising | | 59% of consumers want to hear ads on the Radio vs. other ad channels. | June | 2020 |
| Societal | | 63% of shoppers couldn’t find what they needed while shopping for grocery delivery, 17% gave up, 38% went into a store, 15% switched apps, and 30% decided to wait until the items they needed were available on the same app. | June | 2020 |
| Advertising | | 67% of consumers want to see ads on Social Media vs. other ad channels. | June | 2020 |
| Music | | 68% of consumers also plan to be listening to music in the near future. | June | 2020 |
| Games | | 71% of consumers plan to keep playing app games in the near future. | June | 2020 |
| Societal | | 72% of in-store shoppers were going beyond preferred brands in light of COVID-19. | June | 2020 |
| Games | | 74% of consumers use gaming apps to pass time. | June | 2020 |
| Societal | | 74% of observed app users were ditching brand loyalty, 48% said they are open to new brands, 26% said they’d take whatever is in stock, and only 7% said they’re buying preferred brands. | June | 2020 |
| Advertising | | 75% of consumers want to see ads on TV vs. other ad channels. | June | 2020 |
| Societal | | 79% of app users planned to use apps the same or more once COVID-19 passed. | June | 2020 |
| Video | | 80% of consumers watched TV during the pandemic. | June | 2020 |
| Games | | 81% of consumers played app games during the pandemic. | June | 2020 |
| Societal | | 92% of consumers cited difficulty finding toilet paper. | June | 2020 |
| Travel | | Geo-validated driving increased 47% more in 5 weeks. | June | 2020 |
| Other | | There was a 17% rise in our mobile survey app downloads this month. | June | 2020 |
| Pets | | 20% of consumers said their pet was not satisfied with their return to work. | July | 2020 |
| Societal | | 20% of consumers were hesitant to resume most normal routines. | July | 2020 |
| Baby | | 22% have a child less than a year old, 12% have a child 1 year old, 56% have a child 2-4 years old, and 21% have either a 5 year old or a 6 year old. | July | 2020 |
| Pets | | 28% of consumers said their pet was very satisfied with their return to work. | July | 2020 |
| Societal | | 28% of consumers were hesitant to resume any normal routines. | July | 2020 |
| Pets | | 30% of consumers never dress up their pet, while 35% dress up their pet quite frequently. | July | 2020 |
| Pets | | 30% of consumers say their pet’s favorite toy is a squeaky toy, 19% say its a ball, 17% say it’s a chew toy, and 14% say it’s a plush toy. | July | 2020 |
| Baby | | 35% of family and friends give their input on formula, and 24% re-buy a brand that worked on her older child. | July | 2020 |
| Baby | | 41% of new moms buy toys, 25% buy diapers, and 23% buy clothes online. | July | 2020 |
| Societal | | 44% of consumers were hesitant to resume some normal routines. | July | 2020 |
| Pets | | 52% of consumers said their pet was moderately/slightly satisfied with their return to work. | July | 2020 |
| Baby | | 55% of Target moms find that they need a specific formula for their baby. | July | 2020 |
| Pets | | 57% of consumers said their pet did come from a rescue or a shelter, while 43% said it didn’t. | July | 2020 |
| Baby | | 57% of moms hear about the baby brands from their doctor or hospital. | July | 2020 |
| Societal | | 58% of parents planned to spend more if their kids didn’t go back to school. | July | 2020 |
| Societal | | 61% trusted state or local governments the most in regards to campus shutdowns. | July | 2020 |
| Work | | 62% of consumers have returned to work, while 38% have not. | July | 2020 |
| Grocery | | 66% of grocery shoppers find it hard to assess freshness online. | July | 2020 |
| Pets | | 69% of consumers did not buy or adopt a pet during COVID, but 31% did. | July | 2020 |
| Societal | | 70% had concerns about their children’s health related to COVID. | July | 2020 |
| Societal | | 70% have concerns about their children’s health related to COVID. | July | 2020 |
| Pets | | 71% of consumers said they would buy pet apparel in-store, while 29% would prefer to buy online. | July | 2020 |
| Pets | | 74% of consumers said they would buy pet home items in-store, while 26% would prefer to buy online. | July | 2020 |
| Baby | | 75% of new moms have at least one kid, and 34% have a baby that’s a year old, or younger. | July | 2020 |
| Baby | | 77% of new moms will shop in-store for clothes, and 92% for formula. | July | 2020 |
| Baby | | 79% of moms received formula samples while still in the hospital, or at a baby checkup. | July | 2020 |
| Societal | | 8% of consumers were hesitant to resume all normal routines. | July | 2020 |
| Pets | | 80% of consumers said they would buy pet health products in-store, while 20% would prefer to buy online. | July | 2020 |
| Pets | | 81% of consumers said they would buy pet toys in-store, while 19% would prefer to buy online. | July | 2020 |
| Pets | | 82% of consumers said they would buy pet grooming products in-store, while 18% would prefer to buy online. | July | 2020 |
| Baby | | 84% of moms at Target will buy the same brand doctor recommended. | July | 2020 |
| Baby | | 84% of moms with young kids have used formula at some point - and 28% are buying it right now. | July | 2020 |
| Pets | | 86% of consumers said they would buy pet food in-store, while 14% would prefer to buy online. | July | 2020 |
| Societal | | 86% of summer activities are cancelled. | July | 2020 |
| Societal | | 86% of summer activities were cancelled. | July | 2020 |
| Pets | | 93% of consumers said they would buy pet services in-store, while 7% would prefer to buy online. | July | 2020 |
| Baby | | 96% of new moms will shop in-store for baby food. | July | 2020 |
| eCommerce | | eCommerce is up 41% more in the last 6 months, than in the last 10 years. | July | 2020 |
| Societal | | If kids didn’t go back to school, 10.5% of parents planned to spend less on smartphones, 67% planned to spend the same amount, and 22.5% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 13% of parents planned to spend less on computers/laptops/tablets, 51.5% planned to spend the same amount, and 35.5% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 16% of parents planned to spend less on video games, 43.5% planned to spend the same amount, and 40.5% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 21.5% of parents planned to spend less on movies/streaming, 41.5% planned to spend the same amount, and 37% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 30.5% of parents planned to spend less on fast food, 48.5% planned to spend the same amount, and 21% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 35% of parents planned to spend less on sports/outdoors, 46.5% planned to spend the same amount, and 18.5% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 4.5% of parents planned to spend less on health/wellness, 52.5% planned to spend the same amount, and 43% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 4% of parents planned to spend less on groceries, 39% planned to spend the same amount, and 57% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 44% of parents planned to spend less on school supplies, 39.5% planned to spend the same amount, and 16.5%were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 45% of parents planned to spend less on gas, 40% planned to spend the same amount, and 15% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 54% of parents planned to spend less on restaurants, 37% planned to spend the same amount, and 9% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 69% of parents planned to spend less on trips/vacations, 24.5% planned to spend the same amount, and 6.5% were going to spend more. | July | 2020 |
| Societal | | If kids didn’t go back to school, 7% of parents planned to spend less on toys/books/games, 40.5% planned to spend the same amount, and 52.5% were going to spend more. | July | 2020 |
| Advertising | | 27% of consumers have seen a bar DOOH sign in the last 30 days. | July | 2021 |
| Advertising | | 39% of consumers have seen a entertainment venue DOOH sign in the last 30 days. | July | 2021 |
| Advertising | | 61% of consumers have seen a restaurant DOOH sign in the last 30 days. | July | 2021 |
| Advertising | | 65% of consumers have seen a retail store DOOH sign in the last 30 days. | July | 2021 |
| Societal | | 68% look forward to being out of the house. | July | 2021 |
| Societal | | 70% feel happy when they are out of the house. | July | 2021 |
| Societal | | 72% enjoy being out of the house these days. | July | 2021 |
| Advertising | | 74% of consumers have seen a grocery store DOOH sign in the last 30 days. | July | 2021 |
| Advertising | | 98% of consumers have passed DOOH signage in the last 30 days. | July | 2021 |
| Drinks | | 10% of consumers rarely drink energy drinks. | January | 2021 |
| Societal | | 10% of consumers spent more during COVID because they feel better after doing some shopping. | January | 2021 |
| Drinks | | 13% of consumers are most likely to have an energy drink before a late shift. | January | 2021 |
| Drinks | | 19% of consumers think energy drinks are safe because they don’t impact your body. | January | 2021 |
| Drinks | | 22% have increased their consumption of energy drinks, while 20% have decreased their consumption. | January | 2021 |
| Drinks | | 23% of consumers think energy drinks are safe because they don’t have too much caffeine. | January | 2021 |
| Drinks | | 24% of consumers buy energy drinks at vending machines. | January | 2021 |
| Drinks | | 27% of consumers are most likely to have an energy drink in the morning. | January | 2021 |
| Drinks | | 28% of consumers buy energy drinks at warehouses. | January | 2021 |
| Drinks | | 28% of consumers think energy drinks are safe because they don’t have too much sugar. | January | 2021 |
| Drinks | | 30% of consumers think energy drinks are safe because they don’t cause dehydration. | January | 2021 |
| Drinks | | 32% consume energy drinks sometimes, while 18% consume energy drinks always. | January | 2021 |
| Drinks | | 34% of consumers are most likely to have an energy drink during work. | January | 2021 |
| Drinks | | 34% of consumers buy energy drinks at discount stores. | January | 2021 |
| Advertising | | 36% of consumers hear about sustainable products from store ads, and 19% from outdoor ads. | January | 2021 |
| Societal | | 36% of consumers spent more during COVID because there are more things they need now. | January | 2021 |
| Societal | | 36% of consumers spent more during COVID because they have more people to care for now. | January | 2021 |
| Drinks | | 38% of consumers have mixed alcohol and energy drinks together. | January | 2021 |
| Drinks | | 40% of consumers drink green tea for energy. | January | 2021 |
| Drinks | | 41% consume energy drinks and coffee within the same time period. | January | 2021 |
| Big Box | | 41% of consumers that wear mascara say it’s a must have. | January | 2021 |
| Drinks | | 42% of consumers drink energy drinks often. | January | 2021 |
| Big Box | | 44% of consumers between the ages of 18-45 purchase sustainable products nearly every time they shop. | January | 2021 |
| Advertising | | 44% of consumers hear about sustainable products from family and friends, and 37% on mobile ads. | January | 2021 |
| Drinks | | 45% consume water for energy. | January | 2021 |
| Drinks | | 46% of consumers take energy shots for more stamina. | January | 2021 |
| Societal | | 48% of consumers spent more during COVID because they were stuck inside and bored. | January | 2021 |
| Drinks | | 48% of consumers think energy drinks are safe because they aren’t addictive. | January | 2021 |
| eCommerce | | 49% buying luxury products. | January | 2021 |
| Big Box | | 49% of consumers buy luxury brands in a pandemic. | January | 2021 |
| Societal | | 49% of consumers planned to spend their stimulus check on fewer, more high-quality products. | January | 2021 |
| Big Box | | 49% of consumers were buying more high-quality products in COVID. | January | 2021 |
| Big Box | | 50% of consumers wear less make-up now. | January | 2021 |
| Drinks | | 53% of consumers buy energy drinks at grocery stores. | January | 2021 |
| Advertising | | 53% of consumers hear about sustainable products on social media ads, and 48% on TV ads. | January | 2021 |
| Drinks | | 55% consume soda for energy. | January | 2021 |
| Societal | | 55% of consumers say their household income is down since COVID started in the U.S. | January | 2021 |
| Societal | | 55% say their income is down. | January | 2021 |
| Societal | | 56% of consumers planned to spend their stimulus checks, rather than save it. | January | 2021 |
| Drinks | | 58% of consumers are having the same amount of energy drinks. | January | 2021 |
| Societal | | 58% of consumers would have primarily spent their stimulus check online. | January | 2021 |
| Drinks | | 59% of consumers don’t drink coffee and energy drinks during the same time period. | January | 2021 |
| Societal | | 60% of consumers changed how much they spent on gifts. | January | 2021 |
| Drinks | | 62% of consumers have not mixed alcohol and energy drinks together. | January | 2021 |
| Grocery | | 63% of consumers like a meat alternative. | January | 2021 |
| Societal | | 67% of sustainable shoppers focus on cleaning products, 56% focus on clothing, and 50% turn to personal care. | January | 2021 |
| Grocery | | 68% of consumers buy sustainable food and beverages. | January | 2021 |
| Societal | | 68% planned to use their stimulus check to buy food, 41% bought clothes, and 40% bought gas. | January | 2021 |
| Drinks | | 7% of consumers are most likely to have an energy drink out with friends. | January | 2021 |
| Drinks | | 71% of consumers buy energy drinks at Big-Box retailers. | January | 2021 |
| Grocery | | 71% of consumers say they purchase plant-based dairy at least some of the time. | January | 2021 |
| Big Box | | 72% of consumers love a deal and spend less than $50. | January | 2021 |
| Drinks | | 72% of consumers think energy drinks give them an “edge,” while 28% think they don’t. | January | 2021 |
| Drinks | | 74% of consumers buy energy drinks at convenience stores. | January | 2021 |
| Big Box | | 78% of consumers want quality, and get luxury items. | January | 2021 |
| Drinks | | 8% of consumers are most likely to have an energy drink after a long night. | January | 2021 |
| Grocery | | 80% of consumers believe it’s important to buy food with all-natural ingredients, and it’s because 69% of consumers want to know that the products they buy aren’t harmful to their bodies or the environment. | January | 2021 |
| Drinks | | 80% of consumers drink coffee for energy. | January | 2021 |
| Drinks | | 80% of consumers think that energy drinks are safe, while 20% disagree. | January | 2021 |
| Big Box | | 81% of consumers buy make-up because it looks good. | January | 2021 |
| Societal | | 81% of consumers say they had bills to pay, and would be using their stimulus check to pay those. | January | 2021 |
| Drinks | | 9% of consumers are most likely to have an energy drink before working out. | January | 2021 |
| Drinks | | 92% consume energy drinks for stamina. | January | 2021 |
| Societal | | For 51% of consumers, it’s easier to shop online, because 48% said they got used to shopping online during COVID-19. | January | 2021 |
| Societal | | For consumers who were feeling down, 46% coped by spending the same or more than they were before the pandemic. | January | 2021 |
| Societal | | Social media use went up 50% during the pandemic. | January | 2021 |
| Societal | | 47% of millennials bought second hand items for sustainability and affordability reasons. | February | 2020 |
| Societal | | 47% were more likely to purchase digitally native brands that began in-store. | February | 2020 |
| Societal | | 53% of millennials paid 10% or more for socially responsible brands. | February | 2020 |
| Big Box | | 63% of millennials who bought online preferred to make returns in-store, and then 76% of those who returned stayed and shopped after making an in-store return. | February | 2020 |
| Grocery | | 10% of shoppers prefer online shopping because they don’t want to go in-store. | February | 2021 |
| Grocery | | 10% of shoppers prefer online shopping because they wanted to try it out. | February | 2021 |
| Grocery | | 11% of shoppers said the last time they purchased groceries was curbside. | February | 2021 |
| Grocery | | 15% of shoppers said that most of their items were sustainable. | February | 2021 |
| Grocery | | 16% of grocery shoppers prefer curbside shopping. | February | 2021 |
| Grocery | | 21% of shoppers prefer online shopping because they have kids. | February | 2021 |
| Grocery | | 24% of shoppers prefer curbside pickup because they wanted to try it. | February | 2021 |
| Grocery | | 26% of shoppers buy mostly beer and wine on grocery trips. | February | 2021 |
| Grocery | | 26% of shoppers said that some of their items were sustainable. | February | 2021 |
| Grocery | | 27% of shoppers buy mostly private labels on grocery trips. | February | 2021 |
| Grocery | | 29% of consumers choose where they shop for groceries because it is their go to store. | February | 2021 |
| Grocery | | 29% of shoppers buy mostly seafood on grocery trips. | February | 2021 |
| Grocery | | 30% of shoppers choose sustainable items based on brand. | February | 2021 |
| Grocery | | 30% of shoppers visit the same retailer, in-store, if they are missing items from their list, after a shopping experience. | February | 2021 |
| Grocery | | 31% of shoppers prefer online shopping because of COVID> 28% of shoppers prefer online shopping because it saves time. | February | 2021 |
| Grocery | | 33% of shoppers prefer curbside pickup because they didn’t want to go in-store. | February | 2021 |
| Grocery | | 34% of shoppers buy mostly special products on grocery trips. | February | 2021 |
| Grocery | | 35% of shoppers prefer curbside pickup because of kids. | February | 2021 |
| Grocery | | 36% of consumers buy their soda at warehouses. | February | 2021 |
| Societal | | 38% airport traffic decreased. | February | 2021 |
| Grocery | | 38% of shoppers buy mostly local products on grocery trips. | February | 2021 |
| Grocery | | 38% of shoppers did not buy sustainable products. | February | 2021 |
| Grocery | | 4% of shoppers choose sustainable items based on product design. | February | 2021 |
| Grocery | | 4% of shoppers said the last time they purchased groceries was online. | February | 2021 |
| Grocery | | 47% of consumers buy their soda at discount stores and 44% at vending machines. | February | 2021 |
| Grocery | | 49% of shoppers choose sustainable items based on price. | February | 2021 |
| Grocery | | 49% of shoppers visit a different retailer, in-store, if they are missing items from their list, after a shopping experience. | February | 2021 |
| Grocery | | 50% of consumers choose where they shop for groceries based on which store has the best customer service. | February | 2021 |
| Grocery | | 51% of shoppers said that a few of their items were sustainable. | February | 2021 |
| Grocery | | 53% of consumers choose where they shop for groceries based on which store has their favorite products. | February | 2021 |
| Grocery | | 55% of shoppers buy mostly bakery items on grocery trips. | February | 2021 |
| Grocery | | 6% of shoppers choose sustainable items based on advertising. | February | 2021 |
| Grocery | | 6% of shoppers visit a different retailer, online, if they are missing items from their list, after a shopping experience. | February | 2021 |
| Grocery | | 61% shop at their usual grocery store because it fits their grocery list needs. | February | 2021 |
| Grocery | | 62% of consumers buy soda at convenience stores. | February | 2021 |
| Grocery | | 63% of shoppers bought sustainable products. | February | 2021 |
| Grocery | | 65% of shoppers prefer curbside pickup because it saves time. | February | 2021 |
| Grocery | | 65% of shoppers prefer curbside pickup because of COVID. | February | 2021 |
| Grocery | | 67% of consumers choose where they shop for groceries based on proximity. | February | 2021 |
| Grocery | | 7% of shoppers choose sustainable items based on social media. | February | 2021 |
| Grocery | | 7% of shoppers visit the same retailer, online, if they are missing items from their list, after a shopping experience. | February | 2021 |
| Societal | | 72% expected COVID to last more than 2 months. | February | 2021 |
| Grocery | | 76% of grocery shoppers prefer in-store shopping. | February | 2021 |
| Grocery | | 76% of shoppers buy mostly meat on grocery trips. | February | 2021 |
| Grocery | | 78% of consumers buy their soda at grocery stores and 74% at big-box retailers. | February | 2021 |
| Grocery | | 79% of shoppers buy mostly produce on grocery trips. | February | 2021 |
| Grocery | | 8% of grocery shoppers prefer shopping online. | February | 2021 |
| Grocery | | 8% of shoppers said that all of their items were sustainable. | February | 2021 |
| Technology | | 84% of Americans have a smartphone in hand right now. | February | 2021 |
| Grocery | | 84% of consumers are drinking more, or the same, amount of soda since the pandemic started. | February | 2021 |
| Grocery | | 84% of shoppers said the last time they purchased groceries was in-store. | February | 2021 |
| Societal | | 86% of consumers will pay more for a better experience. | February | 2021 |
| Advertising | | 92% of people take family and friends’ feedback over ads. | February | 2021 |
| Technology | | 93% of people have a computer at home. | February | 2021 |
| Societal | | 10% of consumers usually spend $51-$75 on friends, and 15% on family. | December | 2020 |
| Societal | | 18% of consumers asked about how they grocers could improve their experience said they wanted more at-home delivery options. | December | 2020 |
| Societal | | 18% of consumers asked about how they grocers could improve their experience said they wanted more curbside/contactless pickup options. | December | 2020 |
| eCommerce | | 18% of consumers take 1-3 months to research before making a big purchase. | December | 2020 |
| eCommerce | | 28% of consumers take 3-4 weeks to research before making a big purchase. | December | 2020 |
| Societal | | 34% of consumers usually spend $26 to $50 on friends, and 21% on family. | December | 2020 |
| Societal | | 37% of consumers usually spend $100+ on family, and 6% on friends. | December | 2020 |
| eCommerce | | 40% planned to spend $500+ for the holidays. | December | 2020 |
| Societal | | 41% of consumers usually spend $0-$25 on friends, and 8% on family. | December | 2020 |
| eCommerce | | 47% of consumers take 1-2 weeks to research before making a big purchase. | December | 2020 |
| eCommerce | | 50% of online and 37% of in-store shoppers consider a $100+ product to be a big purchase. | December | 2020 |
| eCommerce | | 59% of consumers consider quality to be the most important factor for a big purchase. | December | 2020 |
| Societal | | 69% of consumers asked about how they grocers could improve their experience said they wanted more coupons. | December | 2020 |
| eCommerce | | 7% of consumers take 4 or more months to research before making a big purchase. | December | 2020 |
| Travel | | 71% are comfortable ridesharing right now—in the middle of COVID. | December | 2020 |
| Societal | | 71% of consumers asked about how they grocers could improve their experience said they wanted more discounts. | December | 2020 |
| Societal | | 72% delivered gifts for Christmas. | December | 2020 |
| eCommerce | | 86% of online and 76% of in-store shoppers consider a $500+ product to be a big purchase. | December | 2020 |
| Societal | | 9% of consumers usually spend $75-$100 on friends, and 19% on family. | December | 2020 |
| eCommerce | | 96% of consumers research big purchases online. | December | 2020 |
| eCommerce | | In-store shoppers are 2x as likely to spend more than online shoppers. | December | 2020 |
| Work | | 11% of managers feel that hiring is easier, 46% think it’s the same, and 43% think it’s harder. | August | 2020 |
| Work | | 13% of remote employees want encouragement to take breaks. | August | 2020 |
| Big Box | | 15% of shoppers spent time researching two to three weeks before purchasing. | August | 2020 |
| Work | | 16% of managers feel that preventing turnover is easier, 53% think it’s the same, and 31% think it’s harder. | August | 2020 |
| Big Box | | 16% of shoppers spent time researching a month before purchasing. | August | 2020 |
| Work | | 17% of managers feel that team alignment is easier, 50% think it’s the same, and 33% think it’s harder. | August | 2020 |
| Work | | 17% of managers feel that training is easier, 28% think it’s the same, and 55% think it’s harder. | August | 2020 |
| Work | | 17% of remote employees want more resources to do their job. | August | 2020 |
| Work | | 18% of managers feel that onboarding is easier, 54% think it’s the same, and 28% think it’s harder. | August | 2020 |
| Work | | 19% of managers feel that team productivity is easier, 42% think it’s the same, and 39% think it’s harder. | August | 2020 |
| Work | | 20% of employees prefer to work in the office. | August | 2020 |
| Work | | 24% of managers feel that innovation is easier, 52% think it’s the same, and 24% think it’s harder. | August | 2020 |
| Work | | 25% of remote employees want better time management. | August | 2020 |
| Work | | 26% of remote employees want to stick to a schedule. | August | 2020 |
| Big Box | | 33% of shoppers spent time researching on the same day. | August | 2020 |
| Big Box | | 36% of shoppers spent time researching one week before purchasing. | August | 2020 |
| Work | | 42% of managers struggle to hire remote workers. | August | 2020 |
| Work | | 47% of employees feel that their mental health is impacted when working at home, and prefer to work in-office. | August | 2020 |
| Big Box | | 53% choose self-checkout over cashier-assisted. | August | 2020 |
| Work | | 53% of employees find it harder to manage time when working from home, and prefer to work in-office. | August | 2020 |
| Work | | 55% of managers struggle to train employees remotely. | August | 2020 |
| Work | | 62% of employees say they can focus more when working from home. | August | 2020 |
| Big Box | | 68% of shoppers prefer to shop for “big ticket items” in-store to test features, speak to an associate, and get it the same day. | August | 2020 |
| Work | | 69% of employees are able to balance work and life better when working from home. | August | 2020 |
| Work | | 69% of in-office workers feel that they are less productive at home. | August | 2020 |
| Work | | 69% of managers think alignment is better, or the same, when employees are working from home. | August | 2020 |
| Work | | 70% of remote workers feel productive. | August | 2020 |
| Work | | 79% of employees are as productive, or more so, than in office. | August | 2020 |
| Work | | 80% of employees prefer to work from home. | August | 2020 |
| Work | | 80% of managers think innovation is better, or the same, when employees are working from home. | August | 2020 |
| Work | | 9% of managers feel that fostering culture is easier, 55% think it’s the same, and 36% think it’s harder. | August | 2020 |
| Big Box | | 99% at least somewhat satisfied with self-service check-out. | August | 2020 |
| Work | | Time management can solve 82% of remote workers’ issues. | August | 2020 |
| Restaurant | | Foot traffic dropped month over month at 84% of 50 randomly selected restaurants last month. | August | 2021 |
| Big Box | | 12% increase in the importance of price in personal care. | April | 2020 |
| Health | | 14% of shoppers found it hard to find their favorite healthcare brands. | April | 2020 |
| Big Box | | 15% increase in the importance of price in pet care. | April | 2020 |
| Health | | 27% of shoppers shop online for healthcare once a month, while 11% shop online for healthcare products weekly. | April | 2020 |
| Health | | 30% of consumers visit the same online store in search of the same healthcare products that they would normally use. | April | 2020 |
| Health | | 31% of consumers are more loyal to certain healthcare brands. | April | 2020 |
| Societal | | 34% of buyers are currently living on unemployment. | April | 2020 |
| Health | | 35% of shoppers say that it was easy to find their preferred brand of healthcare products. | April | 2020 |
| Health | | 40% of consumers visit a new online store in search of their usual healthcare product brands. | April | 2020 |
| Health | | 40% of consumers visit the same store in search of new healthcare brands to try. | April | 2020 |
| Health | | 41% of shoppers were likely to try new healthcare brands, while only 14% were unlikely to try new healthcare brands. | April | 2020 |
| Health | | 45% of shoppers buy more healthcare products online now. | April | 2020 |
| Big Box | | 45% of shoppers considered online buys, but went in-store. | April | 2020 |
| Health | | 50% of consumers see new skincare products on TV ads. | April | 2020 |
| Big Box | | 50% of shoppers are looking for safety measures when they shop. | April | 2020 |
| Health | | 51% of shoppers remained neutral about whether it was hard or easy to find their preferred brand of healthcare products. | April | 2020 |
| Big Box | | 53% of shoppers stock up at a club store and 48% at a specialty grocery store. | April | 2020 |
| Health | | 54% of consumers see new skincare products on social media ads. | April | 2020 |
| Societal | | 56% of Californians believed that California would reach its predicted date of June 15, 2021 and fully reopen. | April | 2020 |
| Health | | 58% of consumers say that their focus on their health is a high priority. | April | 2020 |
| Big Box | | 58% of shoppers will continue to use a new brand that they found. | April | 2020 |
| Big Box | | 62% of shoppers are going to the store alone. | April | 2020 |
| Societal | | 62% were shopping alone in-store. | April | 2020 |
| Big Box | | 65% of shoppers had the best luck buying items at a specialty grocery store. | April | 2020 |
| Health | | 65% of users have a normal skin routine. | April | 2020 |
| Big Box | | 66% of consumers are still ordering out. | April | 2020 |
| Health | | 67% of consumers are taking vitamins as a healthy step. | April | 2020 |
| Big Box | | 7% increase in buyers bringing a spouse or kids. | April | 2020 |
| Health | | 73% of consumers are eating healthier foods and 66% are exercising. | April | 2020 |
| Societal | | 73% started spending more on apps. | April | 2020 |
| Health | | 78% of consumers feel that it is important to kill germs. | April | 2020 |
| Health | | 78% of consumers focus on keeping their homes clean. | April | 2020 |
| Big Box | | 8% increase in brand driving frozen food and snacks purchases. | April | 2020 |
| Health | | 83% of shoppers are likely to buy germ-killing products. | April | 2020 |
| Health | | 88% of consumers spend their time washing + sanitizing. | April | 2020 |
| Health | | When shopping for healthcare products, 66% visit the same store in search of the same brand. | April | 2020 |
| Societal | | 23% planned to make large purchases, such as cars or houses, after CA reopened. | April | 2021 |
| Societal | | 28% of Californians strongly agree with the decision to come back, and feel that “it’s about time.” | April | 2021 |
| Societal | | 41% of consumers planned to visit amusement parks first thing after CA reopened. | April | 2021 |
| Societal | | 42% plan to vacation in the U.S. within months of the reopen date on June 15, 2021. | April | 2021 |
| Societal | | 44% of Californians thought that it was unlikely that California would hit its target date of June 15, 2021. | April | 2021 |
| Societal | | 45% were looking forward to visiting Museums, zoos, and aquariums after CA reopened. | April | 2021 |
| Societal | | 47% of Californians were in favor of California reopening on June 15, 2021. | April | 2021 |
| Travel | | 53% said that they would feel safe flying on a plane and another 69% felt comfortable staying in a hotel. | April | 2021 |
| Societal | | 56% of Californians though it was likely that California would hit its target date of Jun 15, 2021. | April | 2021 |
| Societal | | 60% of consumers planned to go back to places they visited before the pandemic started. | April | 2021 |
| Societal | | 60% of consumers said they planned on going to a movie theatre when CA reopened. | April | 2021 |
| Societal | | 66% of consumers intended to go to a restaurant dine in service after the reopening of California. | April | 2021 |
| Societal | | 71% of consumers had not been vaccinated, however 57% of consumers had plans to be vaccinated. 60% | April | 2021 |
| Societal | | 74% of Californians say they want to know that COVID is no longer a threat before the state reopens. | April | 2021 |
| Societal | | A full 77% of those who had gotten the vaccine felt good about a reopening. | April | 2021 |
| Snacks |  | 16% of PetSmart shoppers usually buy Nature’s Recipe pet food. | July | 2020 |
| Video |  | 48% prefer Netflix to alternatives, 66% say they have the easiest navigation. | September | 2020 |
| Video |  | 61% of consumers would cancel their Netflix subscription, if they had to pick one. | October | 2020 |
| Video |  | 66% of streaming users ranked Netflix first in terms of ease when using the service, while only 1% ranked it last. | October | 2020 |
| Video |  | 81% of streaming consumers have Netflix. | October | 2020 |
| Video |  | 73% of consumers use Netflix for entertainment. | June | 2020 |
| Video |  | Netflix was the #28 app for females, and it was trending -2% in MoM active users. | July | 2021 |
| Video |  | Netflix was the #36 app for males, and it was trending +1% in MoM active users. | July | 2021 |
| eCommerce |  | Newegg.com saw web visits go up this month, a full 140% from May to June. | July | 2021 |
| Other |  | News Break was the #31 app for females, and it was trending -4% in MoM active users. | July | 2021 |
| Other | | News Break was the #44 app for males, and it was trending -7% in MoM active users. | July | 2021 |
| Games |  | 8% of consumers say Pokemon Go is their favorite app. | June | 2020 |
| Games | | Pokemon Go was the #21 app for males, and it was trending +1% in MoM active users. | July | 2021 |
| Games | | Pokemon Go was the #27 app for females, and it was trending -6% in MoM active users. | July | 2021 |
| Specialty |  | In Los Angeles, foot traffic to Nordstrom is up 32% this month. | July | 2020 |
| Discount Shopping |  | 17% of consumers use OfferUp to buy products. | February | 2021 |
| Discount Shopping | | 19% of consumers first found out about OfferUp through TV and other ads. | February | 2021 |
| Discount Shopping | | 20% of consumers first found out about OfferUp through social media ads. | February | 2021 |
| Discount Shopping | | 26% of consumers first found out about OfferUp through mobile ads, such as while online on a computer. | February | 2021 |
| Discount Shopping | | 29% of OfferUp sellers are selling more in COVID now than before. | February | 2021 |
| Discount Shopping | | 37% of OfferUp sellers sell clothes, while 34% sell video games. | February | 2021 |
| Discount Shopping | | 41% of OfferUp sellers sell household goods. | February | 2021 |
| Discount Shopping | | 53% of consumers prefer OfferUp to sell small items. | February | 2021 |
| Discount Shopping | | 54% of OfferUp sellers sell electronics. | February | 2021 |
| Discount Shopping | | 59% of consumers prefer OfferUp to sell big items. | February | 2021 |
| Discount Shopping | | 6% of OfferUp sellers don’t meet the buyer in-person. | February | 2021 |
| Discount Shopping | | 65% of consumers use OfferUp to sell products. | February | 2021 |
| Discount Shopping | | 65% of OfferUp sellers say it’s easy to sell on OfferUp. | February | 2021 |
| Discount Shopping | | 67% of consumers prefer OfferUp to make cash. | February | 2021 |
| Discount Shopping | | 91% of OfferUp sellers feel at least slightly safe meeting a buyer in-person. | February | 2021 |
| Discount Shopping | | 93% of OfferUp sellers use photos to help them sell on OfferUp. | February | 2021 |
| Discount Shopping | | 94% of OfferUp sellers meet the buyer in-person. | February | 2021 |
| Dating |  | OKCupid‘s active Gen X app users rose 177% and Badoo‘s rose 194% from May to June, 2021. | July | 2021 |
| Specialty |  | In New York, foot traffic to Old Navy is up 28%. | July | 2020 |
| Restaurant |  | Foot traffic visitation to Olive Garden declined by 9% this month compared to last month. | August | 2021 |
| Snacks |  | 49% of consumers said they favor OREO when purchasing cookies. | March | 2021 |
| Restaurant |  | Foot traffic visitation to Panda Express declined by 6% this month compared to last month. | August | 2021 |
| Music |  | Pandora Radio was the #23 app for females, and it was trending -7% in MoM active users. | July | 2021 |
| Music | | Pandora Radio was the #30 app for males, and it was trending -1% in MoM active users. | July | 2021 |
| Restaurant |  | Panera Bread was the #42 venue for males, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Restaurant | | Panera Bread was the #43 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Panera Bread declined by 4% this month compared to last month. | August | 2021 |
| Finance |  | PayPal was the #24 app for females, and it was trending +2% in MoM active users. | July | 2021 |
| Finance | | PayPal was the #27 app for males, and it was trending +2% in MoM active users. | July | 2021 |
| Finance | | paypal.com was the #4 website for females, and it was trending -1% in MoM active visitors. | July | 2021 |
| Finance | | paypal.com was the #8 website for males, and it was trending -4% in MoM active visitors. | July | 2021 |
| Restaurant |  | 44% of LaCroix buyers purchase Pellegrino. | November | 2020 |
| Snacks |  | 20% of consumers said they favor Pepperidge Farm when purchasing cookies. | March | 2021 |
| Restaurant |  | 23% prefer Pepsi to Coke. | February | 2021 |
| Restaurant | | 23% prefer Pepsi to Coke. | February | 2021 |
| Restaurant | | 29% of consumers think that Pepsi tastes better than Coke. | February | 2021 |
| Restaurant | | 44% of consumers usually see Coke ads on Social medias and 37% on Outdoor ads. 36% of consumers usually see Coke ads in Restaurants, and 19% on the computer. 18% see Coke ads on mobile devices, and 15% hear Coke ads on the radio. | February | 2021 |
| Restaurant | | 50% of consumers think that coke is sweeter, however Pepsi actually is the sweeter one. | February | 2021 |
| Restaurant | | 53% remember seeing Coke ads on TV and 48% on Store ads. | February | 2021 |
| Restaurant | | 71% of consumers say Coke has memorable commercials. | February | 2021 |
| Restaurant | | 71% of consumers think that Coke tastes better than Pepsi. | February | 2021 |
| Restaurant | | 76% see Coke or Pepsi ads on TV. | February | 2021 |
| Restaurant | | 77% of consumers say that Coke gives them a bigger caffeine boost. | February | 2021 |
| Restaurant | | 89% of consumers reach for a Coke or Pepsi at the end of a busy day. | February | 2021 |
| Restaurant |  | 38% of LaCroix buyers purchase Perrier. | November | 2020 |
| Pets |  | 14% of PetSmart shoppers purchased pet health supplies. | July | 2020 |
| Pets | | 16% of PetSmart shoppers usually buy Nature’s Recipe pet food. | July | 2020 |
| Pets | | 19% of PetSmart shoppers usually buy Purina Pro Plan pet food. | July | 2020 |
| Pets | | 23% of PetSmart shoppers usually buy Blue Buffalo pet food. | July | 2020 |
| Pets | | 28% of PetSmart shoppers usually buy Purina pet food. | July | 2020 |
| Pets | | 40% of PetSmart shoppers brought their pet with them, while 60% did not. | July | 2020 |
| Pets | | 44% of consumers shop at PetSmart because of good store experience. | July | 2020 |
| Pets | | 44% of PetSmart shoppers buy certain pet food brands because it’s “high quality.” | July | 2020 |
| Pets | | 44% of PetSmart shoppers purchased pet toys. | July | 2020 |
| Pets | | 47% of PetSmart shoppers buy certain pet food brands because it is “healthy for their pet.” | July | 2020 |
| Pets | | 51% of consumers shop at PetSmart because it has consumer favorite brands. | July | 2020 |
| Pets | | 52% of consumers shop at PetSmart because of the product quality. | July | 2020 |
| Pets | | 57% of PetSmart shoppers had a great (5 star) store experience. | July | 2020 |
| Pets | | 58% of consumers shop at PetSmart because of the product selection. | July | 2020 |
| Pets | | 71% of PetSmart shoppers purchased dry pet food, while 29% purchased wet pet food. | July | 2020 |
| Pets | | 74% of PetSmart shoppers purchased pet food. | July | 2020 |
| Pets | | 79% of PetSmart shoppers say pet food quality is more important than price. | July | 2020 |
| Pets | | In New York, foot traffic to PetSmart is up 26%. | July | 2020 |
| Pets | | Only 2% of PetSmart shoppers had a poor (1 star) experience. | July | 2020 |
| Technology |  | Photo Editor was the #39 app for females, and it was trending -3% in MoM active users. | July | 2021 |
| Social Media |  | Pinterest was the #25 app for females, and it was trending -12% in MoM active users. | July | 2021 |
| Social Media | | pinterest.com was the #43 website for males, and it was trending +3% in MoM active visitors. | July | 2021 |
| Social Media | | 23% of users search Pinterest for home decoration/renovation ideas. | April | 2020 |
| Social Media | | 27% of users scroll through pins related to their searches all of the time, while only 6% of users never scroll through pins related to their search. | April | 2020 |
| Social Media | | 27% use Pinterest to look up meal ideas. | April | 2020 |
| Social Media | | 35% of Pinterest users will put out a visual search for things, using their phone’s camera. | April | 2020 |
| Social Media | | 40% expect their use of Pinterest to increase in the next 6 months. | April | 2020 |
| Social Media | | 51% of consumers are likely to try a new brand or product on Pinterest. | April | 2020 |
| Social Media | | 62% of people scroll through pins that are related to their search on Pinterest | April | 2020 |
| Social Media | | 85% had the app Pinterest before the pandemic started, 33% are now using it more. | April | 2020 |
| Social Media | | 85% of consumers use Pinterest. | April | 2020 |
| Restaurant |  | Foot traffic visitation to Pizza Hut declined by 6% this month compared to last month. | August | 2021 |
| Health |  | Planet Fitness was the #29 venue for males, and it was trending +14% in MoM active shoppers. | July | 2021 |
| Health | | Planet Fitness was the #41 venue for females, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Games |  | 50% of gamers were excited to play the new game Resident Evil Village. | March | 2021 |
| Games | | 65% of gamers said they liked PlayStation better because it’s fast, while 63% said it was because they liked the console for its visuals. | March | 2021 |
| Games | | 72% of gamers said the controller for PlayStation was better than XBox. | March | 2021 |
| Games | | 86% of gamers said that the PlayStation controller is better because it has textured grips which make it easier to play on. | March | 2021 |
| Games | | It was 20% more difficult to find a PS5 than an Xbox X Series. | March | 2021 |
| Video |  | 21% of consumers would cancel their Sling TV subscription, if they had to pick one. | October | 2020 |
| Video | | 36% of streaming consumers use Pluto TV’s streaming service. | October | 2020 |
| Video | | 40% of streaming users ranked Pluto TV first in terms of ease when using the service, while only 13% ranked it last. | October | 2020 |
| Video | | PlutoTV (owned by ViacomCBS) is up 58% for app users, adding to a saturated marketplace with Disney+, Netflix, and many more. | July | 2021 |
| Restaurant |  | Popeyes was the #46 venue for males, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Popeyes Louisiana Kitchen declined by 2% this month compared to last month. | August | 2021 |
| Restaurant |  | Postmates takes the losing slot behind DoorDash, Grubhub, and UberEats, with only 6% who think it has the fastest delivery, 4% who say it has the easiest app to use, and 8% who think it has the best quality and most choices. | November | 2020 |
| Restaurant | | 16% think that the featured stores of Postmates is the most valuable feature on the app. | April | 2020 |
| Restaurant | | 34% of users would rather order from Postmates than a restaurant. | April | 2020 |
| Restaurant | | 35% think both that the 1 hour deliveries and flexible orders are the most valuable features of Postmates. | April | 2020 |
| Restaurant | | 40% think the tracking feature is the most valuable feature on Postmates. | April | 2020 |
| Restaurant | | 41% prefer Postmates to other food apps too, because the delivery service is better. | April | 2020 |
| Restaurant | | 49% are using the app Postmates more now, than they did before. | April | 2020 |
| Restaurant | | 61% of our panel chose Postmates for their most recent online food order. | April | 2020 |
| Restaurant | | 63% of users will try a new product or restaurant on Postmates. | April | 2020 |
| Restaurant | | 68% say Postmates is simple to use. | April | 2020 |
| Restaurant | | 93% of users count on Postmates for food (versus the other products they can order on the app) | April | 2020 |
| Restaurant | | For 41% of users, the 24/7 availability is the most valuable feature on Postmates. | April | 2020 |
| Grocery |  | 35% prefer to buy Progresso when purchasing soup. | March | 2021 |
| Grocery |  | Publix was the #21 venue for males, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Grocery | | Publix was the #22 venue for females, and it was trending -8% in MoM active shoppers. | July | 2021 |
| Pets |  | 19% of PetSmart shoppers usually buy Purina Pro Plan pet food. | July | 2020 |
| Pets | | 28% of PetSmart shoppers usually buy Purina pet food. | July | 2020 |
| Convenience |  | QuikTrip was the #27 venue for males, and it was trending +2% in MoM active shoppers. | July | 2021 |
| Convenience | | QuikTrip was the #35 venue for females, and it was trending -3% in MoM active shoppers. | July | 2021 |
| Social Media |  | Quora saw 90% more app usage last month from Millennials than the month prior. | July | 2021 |
| Social Media | | quora.com was the #26 website for males, and it was trending -10% in MoM active visitors. | July | 2021 |
| Social Media | | quora.com was the #32 website for females, and it was trending -10% in MoM active visitors. | July | 2021 |
| Other |  | realtor.com was the #40 website for males, and it was trending -2% in MoM active visitors. | July | 2021 |
| Other | | realtor.com was the #40 website for females, and it was trending -12% in MoM active visitors. | July | 2021 |
| Drinks |  | 41% of consumers think that Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each. | January | 2021 |
| Drinks | | 46% of consumers think that Red Bull has the best taste, with Monster close in second at 44%. | January | 2021 |
| Drinks | | 49% of consumers think Monster has the best Price, with Red Bull in second at 29%. | January | 2021 |
| Drinks | | 51% of consumers think Red Bull has the best quality, with Monster coming in second at 35%. | January | 2021 |
| Social Media |  | Reddit was the #15 app for males, and it was trending -1% in MoM active users. | July | 2021 |
| Social Media | | Reddit was the #26 app for females, and it was trending -13% in MoM active users. | July | 2021 |
| Social Media | | reddit.com was the #5 website for males, and it was trending -4% in MoM active visitors. | July | 2021 |
| Social Media | | reddit.com was the #8 website for females, and it was trending -16% in MoM active visitors. | July | 2021 |
| Snacks |  | 31% of consumers said that Reese’s was their favorite chocolate brand. | March | 2021 |
| Convenience |  | Rite Aid was the #46 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Snacks |  | 29% say their favorite brand of crackers is Ritz. | March | 2021 |
| Finance |  | Robinhood was the #16 app for males, and it was trending -27% in MoM active users. | July | 2021 |
| Video |  | Roku was the #38 app for males, and it was trending +11% in MoM active users. | July | 2021 |
| Video | | Roku was the #49 app for females, and it was trending +6% in MoM active users. | July | 2021 |
| Discount Shopping |  | Ross was the #44 venue for females, and it was trending -8% in MoM active shoppers. | July | 2021 |
| Grocery |  | 20% of Sam’s Club shoppers find items easier than 6 months ago. | June | 2020 |
| Grocery | | 28% of Sam’s shoppers shop at Sam’s Club weekly | June | 2020 |
| Grocery | | 46% of Sam’s Club shoppers are Sam’s Club net promoters. | June | 2020 |
| Grocery | | 64% of Sam’s Club shoppers go to new stores, for missing items. | June | 2020 |
| Grocery | | 95% of Sam’s Club shoppers buy the same amount or more than in COVID. | June | 2020 |
| Grocery | | Sam’s Club saw a downturn of 11% in their Gen X foot traffic from May to June, 2021. | July | 2021 |
| Grocery | | Sam’s Club was the #34 venue for females, and it was trending -10% in MoM active shoppers. | July | 2021 |
| Grocery | | Sam’s Club was the #37 venue for males, and it was trending -10% in MoM active shoppers. | July | 2021 |
| Technology |  | Samsung Contacts was the #44 app for females, and it was trending -1% in MoM active users. | July | 2021 |
| Technology | | Samsung Notes was the #32 app for females, and it was trending -1% in MoM active users. | July | 2021 |
| Technology | | Samsung Notes was the #41 app for males, and it was trending +2% in MoM active users. | July | 2021 |
| Technology | | samsung.com was the #50 website for males, and it was trending +7% in MoM active visitors. | July | 2021 |
| Specialty |  | 56% of consumers say Sephora has a better in-store display than Ulta Beauty. | January | 2021 |
| Specialty | | 61% of consumers say there is a better selection at Ulta Beauty than at Sephora. | January | 2021 |
| Specialty | | 82% of consumers say Sephora has more luxury products than Ulta Beauty. | January | 2021 |
| Specialty | | 92% of consumers say Ulta Beauty has more low-cost products than Sephora. | January | 2021 |
| Convenience |  | Sheetz was the #40 venue for males, and it was trending +14% in MoM active shoppers. | July | 2021 |
| Convenience | | Sheetz was the #42 venue for females, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Travel |  | Shell was the #3 venue for males, and it was trending +1% in MoM active shoppers. | July | 2021 |
| Travel | | Shell was the #7 venue for females, and it was trending -3% in MoM active shoppers. | July | 2021 |
| Baby |  | 19% of Target moms bought Similac Sensitive formula. | July | 2020 |
| Baby | | 27% of Target moms bought Similac Advance formula. | July | 2020 |
| Baby | | 8% of moms bought SImilac Expert Care Alimentum formula. | July | 2020 |
| Video |  | 18% of streaming consumers subscribe to Sling TV. | October | 2020 |
| Video | | 21% of consumers would cancel their Pluto TV subscription, if they had to pick one. | October | 2020 |
| Video | | 43% of streaming users ranked Sling TV first in terms of ease when using the service, while only 9% ranked it last. | October | 2020 |
| Restaurant |  | Foot traffic visitation to Smoothie King declined by 2% this month compared to last month. | August | 2021 |
| Social Media |  | 17% of TikTok users spend more than 2 hours on the app. | September | 2020 |
| Social Media | | 18% of consumers are likely to buy from an ad in Snapchat. | September | 2020 |
| Social Media | | 29% of consumers who don’t use TikTok say it’s because they didn’t have the time. | September | 2020 |
| Social Media | | 34% of users will buy from an ad on TikTok. | September | 2020 |
| Social Media | | 52% of Snapchat users spend 30 or more minutes on the app. | September | 2020 |
| Social Media | | 61% of Snapchat users are on the app because their friends are too. | September | 2020 |
| Social Media | | 72% of TikTok users spend 30 or more minutes on the app. | September | 2020 |
| Social Media | | 73% of consumers use Snapchat. | September | 2020 |
| Social Media | | 8% of Snapchat users spend more than 2 hours on the app. | September | 2020 |
| Social Media | | 9% of consumers say Snapchat is the best place to check in with their favorite brands. | September | 2020 |
| Social Media | | 16% of Snapchat users have had a Snapstreak for more than a year. | May | 2020 |
| Social Media | | 50% of consumers’ favorite snapchat feature is stories, while 47% of consumers love the memories feature. | May | 2020 |
| Social Media | | 55% of Snapchat users say they’re more likely to use Snapchat if it’s connected to Spotify. | May | 2020 |
| Social Media | | 61% of Snapchat users like the app because it is easy to use, while 37% of Snapchat users use the app because it has a variety of options. | May | 2020 |
| Social Media | | 63% of Snapchat users use the app because friends and family do. | May | 2020 |
| Social Media | | 66% of Snapchat users say they think it’s cool to have a song attached to their stories. | May | 2020 |
| Social Media | | 72% of consumers use Snapchat to chat with friends. | May | 2020 |
| Social Media | | 89% of users downloaded Snapchat before the pandemic hit, but 37% are using it more since. | May | 2020 |
| Social Media | | Only 19% of Snapchat users favor the Snap map feature. | May | 2020 |
| Social Media | | 52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%. | June | 2020 |
| Social Media | | Snapchat was the #6 app for females, and it was trending -1% in MoM active users. | July | 2021 |
| Social Media | | Snapchat was the #7 app for males, and it was trending -6% in MoM active users. | July | 2021 |
| Snacks |  | 15% say that their favorite chocolate candy is Snickers. | March | 2021 |
| Finance |  | A growing financial apps called SOFI saw a 87% rise in Gen Z users from May to June. | July | 2021 |
| Restaurant |  | Sonic Drive-In was the #23 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Restaurant | | Sonic Drive-In was the #35 venue for males, and it was trending -1% in MoM active shoppers. | July | 2021 |
| Restaurant | | Sonic Drive-In was the #50 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Sonic Drive-In declined by 4% this month compared to last month. | August | 2021 |
| Grocery |  | 12% favor SpaghettiOs when purchasing soup. | March | 2021 |
| Convenience |  | Speedway was the #20 venue for females, and it was trending -1% in MoM active shoppers. | July | 2021 |
| Convenience | | Speedway was the #20 venue for males, and it was trending +2% in MoM active shoppers. | July | 2021 |
| Music |  | 42% of Spotify users use the app because they like the music suggestions. | May | 2020 |
| Music | | 46% of Spotify members pay for Premium, which 88% say is to avoid ads interrupting their music | May | 2020 |
| Music | | 60% of Spotify users think it’s a great app. | May | 2020 |
| Music | | 62% of Spotify users listen to the app to find new music. | May | 2020 |
| Music | | 79% of Spotify Premium users like unlimited skipping. | May | 2020 |
| Music | | 41% of consumers use Spotify for entertainment. | June | 2020 |
| Music | | Spotify Music was the #13 app for females, and it was trending -3% in MoM active users. | July | 2021 |
| Music | | Spotify Music was the #13 app for males, and it was trending +2% in MoM active users. | July | 2021 |
| Music | | Tidal, a new music app, saw 187% more Gen Z active users than just 1 month ago, Spotify and Amazon stayed nearly flat. | July | 2021 |
| Finance |  | Square Cash was the #16 app for females, and it was trending +10% in MoM active users. | July | 2021 |
| Finance | | Square Cash was the #22 app for males, and it was trending +9% in MoM active users. | July | 2021 |
| Restaurant |  | 12% of Starbucks customers prefer to order a mocha, while 10% order a latte. | June | 2020 |
| Restaurant |  | 21% of Starbucks consumers like a good iced coffee or a cold brew. | June | 2020 |
| Restaurant |  | 30% of Starbucks consumers say a Frappuccino is their go-to order. | June | 2020 |
| Restaurant |  | 48% of Starbucks customers are more comfortable ordering a custom drink on the app. | June | 2020 |
| Restaurant |  | 50% of Starbucks consumers like to customize their drink with syrup. | June | 2020 |
| Restaurant |  | 53% of Starbucks customers like to customize their drink with milk. | June | 2020 |
| Restaurant |  | 56% of Starbucks consumers get a custom drink nearly every time they order. | June | 2020 |
| Restaurant |  | 58% of Starbucks customers say that they feel more comfortable being specific on the app than they do in person. | June | 2020 |
| Restaurant |  | 9% of Starbucks customers’ go to is hot coffee. | June | 2020 |
| Restaurant |  | On the app, 69% of Starbucks consumers order a custom drink nearly every time. | June | 2020 |
| Restaurant |  | When asked why they prefer to go custom on the app, 62% of Starbucks customers say it’s easier to type in. | June | 2020 |
| Restaurant |  | 31% of Starbucks app users say a Frappuccino is their go-to order, followed by iced coffee at 15% and a latte at 13%. | June | 2021 |
| Restaurant | | 37% of Starbucks app users expect to spend more on apps in the next 6 months. | June | 2021 |
| Restaurant | | 37% of Starbucks app users find it more important to order on the app rather than order in-person. | June | 2021 |
| Restaurant | | 39% are still using the Starbucks app more than before the pandemic. | June | 2021 |
| Restaurant | | 68% of Starbucks app users say the top reason for using the app is the customizability. | June | 2021 |
| Restaurant |  | Starbucks was the #3venue for females, and it was trending -9% in MoM active shoppers. | July | 2021 |
| Restaurant |  | Starbucks was the #4 venue for males, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Restaurant |  | Foot traffic visitation to Starbucks declined by 8% this month compared to last month. | August | 2021 |
| Restaurant |  | 32% of consumers go for Stella Artois for quality. | March | 2021 |
| Finance |  | Step (a mobile banking app that helps kids build credit early) rose 147% for Gen Z. | July | 2021 |
| Finance | | Step (a mobile banking app that helps kids build credit early) rose 297% for Millennials. | July | 2021 |
| Finance |  | Stocks – Realtime Quotes was the #28 app for males, and it was trending +9% in MoM active users. | July | 2021 |
| Restaurant |  | Subway was the #14 venue for males, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Restaurant | | Subway was the #15 venue for females, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Subway declined by 3% this month compared to last month. | August | 2021 |
| Technology |  | Of 200 observed mobile users, 11% recently switched just to try something new. | September | 2020 |
| Technology |  | Of 200 observed mobile users, 17% recently switched to get on a family plan. | September | 2020 |
| Technology | | Of 200 observed mobile users, 22% recently switched for better cell service. | September | 2020 |
| Technology | | Of 200 observed mobile users, 33% had a bad experience with their last provider. | September | 2020 |
| Technology |  | Of 200 observed mobile users, only 11% recently switched to get a discount. | September | 2020 |
| Technology | | 27% of 10+ year T-Mobile users are open to switching in next 2 years. | November | 2020 |
| Technology |  | t-mobile.com was the #21 website for females, and it was trending +13% in MoM active visitors. | July | 2021 |
| Technology |  | t-mobile.com was the #21 website for males, and it was trending +13% in MoM active visitors. | July | 2021 |
| Technology |  | T-Mobile‘s in-store visits are up 31% month to month, possibly due to their Sprint acquisition. | July | 2021 |
| Restaurant |  | Taco Bell is getting 14% more app visits MoM. | June | 2021 |
| Restaurant |  | Taco Bell was the #12 venue for males, and it was trending -8% in MoM active shoppers. | July | 2021 |
| Restaurant |  | Taco Bell was the #14 venue for females, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Restaurant |  | Foot traffic visitation to Taco Bell declined by 7% this month compared to last month. | August | 2021 |
| Social Media |  | Tagged just saw a 160% month-over-month rise in Hispanic app users. | July | 2020 |
| Work |  | Taleo.net saw 119% more Zoomer visits month over month from May to June. | July | 2021 |
| Big Box |  | 67% of consumers visited Target on Black Friday. | November | 2020 |
| Big Box |  | On Black Friday 2020, 57% shopped online or in-store at Target. | November | 2020 |
| Big Box |  | On Black Friday, 57% of consumers planned to shop on Target. | November | 2020 |
| Big Box |  | Walmart got 73M online visitors on November 25th, because they put out a PS5 deal, while Target visits tanked in the same day. | November | 2020 |
| Big Box |  | 12% of shoppers are now only buying preferred brands. | May | 2020 |
| Big Box |  | 32% of shoppers want a quick trip. | May | 2020 |
| Big Box |  | 36% of shoppers leave if you don’t have their items stocked. | May | 2020 |
| Big Box |  | 37% of consumers price drive purchases in dairy. | May | 2020 |
| Big Box |  | 39% of consumers price drive purchases in beverages. | May | 2020 |
| Big Box |  | 49% of consumers buy Dial. | May | 2020 |
| Big Box |  | 56% of shoppers are using self-service checkouts. | May | 2020 |
| Big Box |  | 63% of people clean more now, than they did 3 months ago. | May | 2020 |
| Big Box |  | 66% of Target shoppers say they prefer to shop in-store, over both online and curbside delivery. | May | 2020 |
| Big Box |  | 73% of consumers buy soap or sanitizer at big box stores. | May | 2020 |
| Big Box |  | 75% of consumers prefer to buy scented hand soap. | May | 2020 |
| Big Box |  | 80% of people clean their hands at least four times a day. | May | 2020 |
| Big Box |  | 92% of consumers expect to buy the same, or more, soap + sanitizer in the next 3 months. | May | 2020 |
| eCommerce |  | After COVID, 69% say it’s just easier and more convenient than going in-store, and prefer to shop online. | May | 2020 |
| eCommerce |  | During Covid, 25% of shoppers shopped half in store at target and half on Target Online. | May | 2020 |
| eCommerce |  | During Covid, 9% of shoppers shopped completely online through Target. | May | 2020 |
| Big Box |  | Since the start of October, Target Online has had a 24% increase in web traffic, while in-store only has a 3% increase during the same time period. | May | 2020 |
| Big Box |  | 28% thought that Target’s shipping was fast. | March | 2021 |
| Big Box |  | 30% felt that Target had better shopping hours. | March | 2021 |
| Big Box |  | 40% preferred to use Target’s website to shop. | March | 2021 |
| Big Box |  | 41% felt that they could find everything they needed at Target and that they could get great deals. | March | 2021 |
| Big Box |  | 43% of consumers shopped at Target over Walmart. | March | 2021 |
| Big Box |  | 43% said that it was easier to find the items on their grocery list at Target than at Walmart. | March | 2021 |
| Big Box |  | 45% felt that Target has more quality items. | March | 2021 |
| eCommerce |  | 51% said that Target had a better online shopping experience than Walmart. | March | 2021 |
| eCommerce |  | 59% preferred to shop on Target’s app vs. Walmarts app. | March | 2021 |
| Big Box |  | 61% shopped at Target instead of Walmart because it had better quality, and another 61% thought Target had better service. | March | 2021 |
| eCommerce |  | 65% said it was easy to shop online at Target. | March | 2021 |
| Big Box |  | When shopping for baby, beauty, clothes, and decorations, Target was the preferred store with percentages in the 60s shopping in their store over Walmart. | March | 2021 |
| Big Box |  | 25% of customers who used a cashier also purchased a point-of-sale item. | June | 2020 |
| Big Box |  | 44% of consumers self-checkout for convenience and 41% for speed. | June | 2020 |
| eCommerce |  | 46% of customers like online shopping more than they do in-store. | June | 2020 |
| Big Box |  | 53% of consumers choose self-checkout over cashier assisted. | June | 2020 |
| Big Box |  | 98% of customers will use self-checkout in the future. | June | 2020 |
| Big Box |  | 99% of consumers are satisfied with self-checkout. | June | 2020 |
| Big Box |  | 29% of Target app users expect to spend more on apps in the next 6 months. | June | 2021 |
| Big Box |  | 41% of Target app users say groceries are their go-to purchase, followed by toiletries at 37% and beauty at 36%. | June | 2021 |
| Big Box |  | 42% are still using the Target app more than before the pandemic. | June | 2021 |
| eCommerce |  | 59% of Target app users say the top reason for using the app is the coupons. | June | 2021 |
| Big Box |  | 19% of Taget and Walmart parents planned to spend more on sports and outdoor activities. | July | 2020 |
| Big Box |  | 25% who used a cashier also purchased a point-of-sale item. | July | 2020 |
| Big Box |  | 37% of Taget and Walmart parents planned to spend more on movies and streaming. | July | 2020 |
| Big Box |  | 41% of Taget and Walmart parents planned to spend more on video games. | July | 2020 |
| Big Box |  | 43% of Taget and Walmart parents planned to spend more on health/wellness products. | July | 2020 |
| Big Box |  | 44% self-checkout for convenience— and 41% for speed. | July | 2020 |
| eCommerce |  | 46% like online shopping MORE than they do in-store. | July | 2020 |
| Big Box |  | 53% choose self-checkout over cashier-assisted. | July | 2020 |
| Big Box |  | 53% of parents exiting Walmart and Target were buying things they wouldn’t normally buy. | July | 2020 |
| Big Box |  | 53% of parents planned to spend more on books, board games, and toys. | July | 2020 |
| Big Box |  | 55% of parents are working at home with kids present. | July | 2020 |
| Big Box |  | 58% of consumers will continue to use new brands that they’ve found. | July | 2020 |
| Big Box |  | 62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one. | July | 2020 |
| Big Box |  | 62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one. | July | 2020 |
| Big Box |  | 62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one. | July | 2020 |
| Big Box |  | 62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one. | July | 2020 |
| Big Box |  | 62% of parents say they are as (or more productive) at home. | July | 2020 |
| Big Box |  | 7% of parents planned to spend more on trips and vacations. | July | 2020 |
| Big Box |  | 98% will self-checkout in the future. | July | 2020 |
| Big Box |  | 99% satisfied with self-checkout. | July | 2020 |
| Big Box |  | 99% satisfied with self-checkout. | July | 2020 |
| Big Box |  | In Los Angeles, Trips to most big-box retailers (like Target + Costco) are noticeably down (6%) and (17%), respectively. | July | 2020 |
| eCommerce |  | In New York, Target.com dipped in visits (-9%), while Walmart.com has pulled through with a 7% increase MoM. | July | 2020 |
| Baby |  | On their most recent Target trip, 36% of moms shopped for formula and 40% found it easily. | July | 2020 |
| Big Box |  | Target was the #4 venue for females, and it was trending -3% in MoM active shoppers. | July | 2021 |
| Big Box |  | Target was the #6 venue for males, and it was trending -7% in MoM active shoppers. | July | 2021 |
| Big Box |  | Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class. | July | 2021 |
| Big Box |  | target.com was the #27 website for females, and it was trending -9% in MoM active visitors. | July | 2021 |
| Big Box |  | target.com was the #46 website for males, and it was trending +21% in MoM active visitors. | July | 2021 |
| eCommerce |  | 52% of men planned to visit Target virtually on Cyber Monday. | December | 2020 |
| Big Box |  | 11% decline in people feeling very concerned or anxious. | April | 2020 |
| Big Box |  | 12% decline in purchase of sweets and toilet paper. | April | 2020 |
| Big Box |  | 24% of shoppers have stopped stockpiling | April | 2020 |
| Big Box |  | 16% bought Coppertone from seasonal displays at Target during their in-store promo. | April | 2021 |
| Big Box |  | 18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad. | April | 2021 |
| Big Box |  | 45% remembered the new Coppertone ad at Target. | April | 2021 |
| Technology |  | Telegram was the #29 app for females, and it was trending +7% in MoM active users. | July | 2021 |
| Technology | | Telegram was the #29 app for males, and it was trending -9% in MoM active users. | July | 2021 |
| Travel |  | Visits to Tesla Supercharger stations are up 45% for African Americans. | July | 2020 |
| Technology |  | TextNow was the #17 app for females, and it was trending +12% in MoM active users. | July | 2021 |
| Technology | | TextNow was the #19 app for males, and it was trending 18% in MoM active users. | July | 2021 |
| Technology |  | TextSecure Messenger was the #39 app for males, and it was trending -15% in MoM active users. | July | 2021 |
| Specialty | | homedepot.com was the #28 website for males, and it was trending -12% in MoM active visitors. | July | 2021 |
| Specialty | | homedepot.com was the #29 website for females, and it was trending -4% in MoM active users.visitors. | July | 2021 |
| Specialty | | The Home Depot was the #19 venue for females, and it was trending -17% in MoM active shoppers. | July | 2021 |
| Specialty | | The Home Depot was the #9 venue for males, and it was trending -10% in MoM active shoppers. | July | 2021 |
| Other |  | Weather.com (the #15 most visited site for Gen X) was up 61% in visitors from May to June, 2021. | July | 2021 |
| Other | | weather.com was the #16 website for females, and it was trending +48% in MoM active visitors. | July | 2021 |
| Other | | weather.com was the #17 website for males, and it was trending +69% in MoM active visitors. | July | 2021 |
| Music |  | Tidal, a new music app, saw 187% more Gen Z active users than just 1 month ago, Spotify and Amazon stayed nearly flat. | July | 2021 |
| Social Media |  | 11% of consumers have more choices on TikTok than Instagram Reels. | September | 2020 |
| Social Media | | 15% of consumers get more time for their videos on TikTok rather than Instagram Reels. | September | 2020 |
| Social Media | | 18% of consumers like TikTok’s filters and emojis more than Instagram Reels’. | September | 2020 |
| Social Media | | 34% of consumers say TikTok is the best place to check in with their favorite brands. | September | 2020 |
| Social Media | | 44% of consumers say TikTok is easier to use than Instagram Reels. | September | 2020 |
| Social Media | | 74% of TikTok users say the app is just fun to use. | September | 2020 |
| Social Media | | 82% of users prefer TikTok to Instagram Reels. | September | 2020 |
| Social Media | | 87% of TikTok users admit to using the app frequently. | September | 2020 |
| Social Media | | TikTok was the #10 app for males, and it was trending +3% in MoM active users. | July | 2021 |
| Social Media | | TikTok was the #9 app for females, and it was trending +6% in MoM active users. | July | 2021 |
| Social Media | | tiktok.com was the #31 website for males, and it was trending +49% in MoM active visitors. | July | 2021 |
| Social Media | | 11% of people post content on TikTok | April | 2020 |
| Social Media | | 44% of people are using TikTok more now, than the 61% of people from our panel using TikTok before Covid. | April | 2020 |
| Social Media | | 55% of people are looking for creative posts on TikTok. | April | 2020 |
| Social Media | | 59% of people spend more time on TikTok than on any other social media platform. | April | 2020 |
| Social Media | | 69% of consumers say funny videos are their favorite content on TikTok. | April | 2020 |
| Social Media | | 89% of people spend more time consuming content on TikTok. | April | 2020 |
| Social Media | | 93% of consumers expect their TikTok use to increase, or stay the same, within the next 6 months. | April | 2020 |
| Dating |  | 60% of new users chose Hinge because they didn’t like Tinder. | October | 2020 |
| Dating | | Hinge steals 60% market share from Tinder as people try to date in a pandemic. | October | 2020 |
| Dating | | Tinder was the #40 app for males, and it was trending +4% in MoM active users. | July | 2021 |
| Grocery |  | 14% of Trader Joe’s consumers shop once a month. | June | 2020 |
| Grocery |  | 35% of Trader Joe’s consumers shop multiple times a month. | June | 2020 |
| Grocery |  | 41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods. | June | 2020 |
| Grocery |  | 51% of consumers shop at Trader Joe’s once a week, or more. | June | 2020 |
| Grocery |  | 51% of Trader Joe’s consumers shop multiple times a week. | June | 2020 |
| Grocery |  | 54% of shoppers can’t find all their groceries in just one go. | June | 2020 |
| Grocery |  | 58% of shoppers get all their groceries from Trader Joe’s, while 42% shop for specialty items only. | June | 2020 |
| Grocery |  | 61% of consumers said Whole Foods has better quality than Trader Joe’s, 61% think it has a better selection, and 67% think it has a wider variety of products. | June | 2020 |
| Grocery |  | 61% of consumers said Whole Foods has better quality than Trader Joe’s, 61% think it has a better selection, and 67% think it has a wider variety of products. | June | 2020 |
| Grocery |  | 74% of Trader Joe’s shoppers bought snacks on their most recent visit, closely followed by frozen foods (69%), and then fruits and vegetables (66%). | June | 2020 |
| Grocery |  | 51% shop at Trader Joe’s once a week, or more. | June | 2021 |
| Grocery | | 58% get all their groceries at Trader Joe’s, while only 42% shop for specialty items. | June | 2021 |
| Grocery | | 84% like Trader Joe’s for their customer service, 64% for their deals, 91% for their value, and 78% for their family-friendly environment. | June | 2021 |
| Snacks | | 10% say their favorite brand of crackers is Triscuit. | March | 2021 |
| Social Media |  | tumblr.com was the #25 website for males, and it was trending +13% in MoM active visitors. | July | 2021 |
| Video |  | Twitch was the #34 app for males, and it was trending -1% in MoM active users. | July | 2021 |
| Social Media |  | 52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%. | June | 2020 |
| Social Media | | Twitter dropped 10% in active white-collar users in June 2021. | July | 2021 |
| Social Media | | Twitter rose 73% in active blue-collar users in June 2021. | July | 2021 |
| Social Media | | Twitter was the #12 app for males, and it was trending +2% in MoM active users. | July | 2021 |
| Social Media | | Twitter was the #15 app for females, and it was trending -7% in MoM active users. | July | 2021 |
| Social Media | | twitter.com was the #4 website for males, and it was trending 4% in MoM active visitors. | July | 2021 |
| Social Media | | twitter.com was the #6 website for females, and it was trending -11% in MoM active visitors. | July | 2021 |
| Snacks |  | 9% say that their favorite chocolate candy is Twix. | March | 2021 |
| Health |  | 71% of consumers use Tylenol to reduce pain. | April | 2020 |
| Travel |  | Uber Partner was the #33 app for males, and it was trending +12% in MoM active users. | July | 2021 |
| Travel | | Uber.com is up 38% in Gen Z web visits, which seems strange, given they provide rides on their app, not online. | July | 2021 |
| Travel | | Of consumers who use Uber and Lyft, 56% say Uber is cheaper. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 64% say Uber has better driver quality. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 64% say Uber is safer. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 72% say Uber has better ride availability. | December | 2020 |
| Travel | | Of consumers who use Uber and Lyft, 75% say Uber has better ride findability. | December | 2020 |
| Restaurant |  | GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices. | November | 2020 |
| Restaurant |  | GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices. | November | 2020 |
| Restaurant |  | UberEats came in second to DoorDash with 25% who said it had the fastest delivery, 29% who thought it had the easiest app to use, 26% that say it has the best quality and the most choices. | November | 2020 |
| Restaurant |  | 31% of Uber Eats app users expect to spend more on apps in the next 6 months. | June | 2021 |
| Restaurant | | 53% are still using the Uber Eats app more than before the pandemic. | June | 2021 |
| Restaurant | | 66% of Uber Eats app users say the top reason for using the app is the high number of options. | June | 2021 |
| Restaurant | | 68% of Uber Eats app users say a American food is their go-to order, followed by Italian and Mexican food tied at 51%. | June | 2021 |
| Specialty |  | 56% of consumers say Sephora has a better in-store display than Ulta Beauty. | January | 2021 |
| Specialty | | 61% of consumers say there is a better selection at Ulta Beauty than at Sephora. | January | 2021 |
| Specialty | | 82% of consumers say Sephora has more luxury products than Ulta Beauty. | January | 2021 |
| Specialty | | 92% of consumers say Ulta Beauty has more low-cost products than Sephora. | January | 2021 |
| Other |  | ups.com was the #30 website for females, and it was trending +1% in MoM active visitors. | July | 2021 |
| Other | | ups.com was the #34 website for males, and it was trending +1% in MoM active visitors. | July | 2021 |
| Other |  | USPS was the #22 venue for males, and it was trending +4% in MoM active shoppers. | July | 2021 |
| Other | | USPS was the #26 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Other | | usps.com was the #14 website for males, and it was trending +22% in MoM active visitors. | July | 2021 |
| Other | | usps.com was the #7 website for females, and it was trending +7% in MoM active visitors. | July | 2021 |
| Finance |  | Venmo is up 131% in month over month active Millennial app users. | July | 2021 |
| Technology |  | Of 200 observed mobile users, 11% recently switched just to try something new. | September | 2020 |
| Technology | | Of 200 observed mobile users, 17% recently switched to get on a family plan. | September | 2020 |
| Technology | | Of 200 observed mobile users, 22% recently switched for better cell service. | September | 2020 |
| Technology | | Of 200 observed mobile users, 33% had a bad experience with their last provider. | September | 2020 |
| Technology | | Of 200 observed mobile users, only 11% recently switched to get a discount. | September | 2020 |
| Technology | | 27% of 10+ year Verizon users are open to switching in next 2 years. | November | 2020 |
| Restaurant |  | Foot traffic visitation to Waffle House declined by 3% this month compared to last month. | August | 2021 |
| Convenience |  | Walgreens was the #5 venue for females, and it was trending -2% in MoM active shoppers. | July | 2021 |
| Convenience | | Walgreens was the #7 venue for males, and it was trending -1% in MoM active shoppers. | July | 2021 |
| Convenience | | walgreens.com was the #34 website for females, and it was trending -14% in MoM active visitors. | July | 2021 |
| Convenience | | 21% will shop at either CVS or Walgreens for a quick trip, choosing by proximity. | December | 2020 |
| Convenience | | 44% will usually choose Walgreens over CVS for a quick trip, regardless of proximity. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 34% mostly buy beauty, 21% diet & nutrition products, and only 8% baby/child products. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 42% prefer Walgreens. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 53% say CVS has lower prices. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 53% say CVS wins in customer experience. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 57% mostly buy personal care, 55% health & medication, and 46% grocery. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 60% say CVS has a wider variety. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 64% say CVS has shorter lines. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 66% say CVS has a better rewards program. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 71% would download their apps for discount offers. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, 81% say CVS has longer reciepts. | December | 2020 |
| Convenience | | Of those who shop at CVS and Walgreens, only 18% would download their apps for curbside pickup or at-home delivery. | December | 2020 |
| Big Box |  | 16% of responders were most likely to buy pet supplies on Amazon Prime, 10% on Walmart Plus, 9% on another app, 33% in a Walmart store, and 33% in another store. | September | 2020 |
| Big Box |  | 29% of responders were most likely to buy beauty and health products on amazon Prime, 10% on Walmart Plus, 5% on another app, 32% in a Walmart store, and 24% in another store. | September | 2020 |
| Big Box |  | 33% of responders were most likely to buy sports and outdoor items on Amazon Prime, 8% on Walmart Plus, 4% on another app, 23% in the Walmart store, and 32% in another store. | September | 2020 |
| Big Box |  | 38% of responders were most likely to buy electronics and computers on Amazon Prime, 10% on Walmart Plus, 11% on another app, 18% at the Walmart store, and 23% at another store. | September | 2020 |
| Big Box |  | 38% of responders were most likely to buy toys, kids, and baby items on Amazon Prime, 10% on Walmart Plus, 4% on another app, 24% in the Walmart store, and 24% in another store. | September | 2020 |
| Big Box |  | 42% of responders were most likely to buy movies on Amazon Prime, 8% on Walmart Plus, 14% on other apps, 20% in the Walmart store, and 17% in another store. | September | 2020 |
| Big Box |  | 42% of responders were most likely to buy Music and games on Amazon Prime, 10% on Walmart Plus, 15% on another app, 15% in the Walmart store, and 16% at another store. | September | 2020 |
| eCommerce |  | 6% of responders were most likely to buy food and groceries on Amazon Prime, 14% on Walmart Plus, 3% on another app, 37% in a Walmart store, and 40% in another store. | September | 2020 |
| Big Box |  | 63% of respondents were most likely to buy books on Amazon Prime, 15% on other apps, 13% in the Walmart store, and 17% at other stores. | September | 2020 |
| eCommerce |  | Amazon Prime risked losing 49% to Walmart Plus. | September | 2020 |
| Big Box |  | 64% of men planned to visit Walmart on Black Friday. | November | 2020 |
| Big Box |  | 77% of consumers planned to visit Walmart on Black Friday. | November | 2020 |
| eCommerce |  | On Black Friday 2020, 64% shopped online or in-store at Walmart. | November | 2020 |
| Big Box |  | On Black Friday, 64% of consumers planned to shop on Walmart. | November | 2020 |
| eCommerce |  | Walmart got 73M online visitors on November 25th, because they put out a PS5 deal, while Target visits tanked in the same day. | November | 2020 |
| Big Box |  | 12% of shoppers are now only buying preferred brands. | May | 2020 |
| Big Box |  | 32% of shoppers want a quick trip. | May | 2020 |
| Big Box |  | 36% of shoppers leave if you don’t have their items stocked. | May | 2020 |
| Big Box |  | 37% of consumers price drive purchases in dairy. | May | 2020 |
| Big Box |  | 39% of consumers price drive purchases in beverages. | May | 2020 |
| Big Box |  | 56% of shoppers are using self-service checkouts. | May | 2020 |
| Big Box |  | 22% thought that Walmart had more quality items than Target. | March | 2021 |
| Big Box |  | 31% liked Walmart’s price matching policy. | March | 2021 |
| eCommerce |  | 49% said that Walmart had a better online shopping experience than Target. | March | 2021 |
| Big Box |  | 49% thought Walmart’s shipping was fast. | March | 2021 |
| Big Box |  | 53% liked Walmart’s great deals. | March | 2021 |
| Big Box |  | 57% of consumers shopped at Walmart over Target. | March | 2021 |
| Big Box |  | 57% said that it was easier to find the items on their grocery list at Walmart than at Target. | March | 2021 |
| eCommerce |  | 59% preferred to shop on Target’s app vs. Walmarts app. | March | 2021 |
| Big Box |  | 60% shopped at Walmart instead of Target because it was closer to home, and 63% thought Walmart had better deals. | March | 2021 |
| eCommerce |  | 63% said it was easy to shop online at Walmart. | March | 2021 |
| Big Box |  | 65% could find everything they needed at Walmart. | March | 2021 |
| Big Box |  | 70% felt that Walmart has better shopping hours than Target. | March | 2021 |
| Big Box |  | When shopping for electronics, toiletries, household items, and groceries, Walmart was the preferred store with percentages in the 60s of people shopping there as opposed to in Target. | March | 2021 |
| Big Box |  | 25% of customers who used a cashier also purchased a point-of-sale item. | June | 2020 |
| Big Box |  | 44% of consumers self-checkout for convenience and 41% for speed. | June | 2020 |
| eCommerce |  | 46% of Walmart customers like online shopping more than they do in-store. | June | 2020 |
| Big Box |  | 53% of consumers choose self-checkout over cashier assisted. | June | 2020 |
| Big Box |  | 98% of customers will use self-checkout in the future. | June | 2020 |
| Big Box |  | 99% of consumers are satisfied with self-checkout. | June | 2020 |
| Big Box |  | 19% of Taget and Walmart parents planned to spend more on sports and outdoor activities. | July | 2020 |
| Big Box |  | 25% who used a cashier also purchased a point-of-sale item. | July | 2020 |
| Big Box |  | 37% of Taget and Walmart parents planned to spend more on movies and streaming. | July | 2020 |
| Big Box |  | 41% of Taget and Walmart parents planned to spend more on video games. | July | 2020 |
| Big Box |  | 43% of Taget and Walmart parents planned to spend more on health/wellness products. | July | 2020 |
| Big Box |  | 44% self-checkout for convenience— and 41% for speed. | July | 2020 |
| eCommerce |  | 46% like online shopping MORE than they do in-store. | July | 2020 |
| Big Box |  | 47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout. | July | 2020 |
| Big Box |  | 47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout. | July | 2020 |
| Big Box |  | 47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout. | July | 2020 |
| Big Box |  | 47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout. | July | 2020 |
| Big Box |  | 53% choose self-checkout over cashier-assisted. | July | 2020 |
| Big Box |  | 53% of parents exiting Walmart and Target were buying things they wouldn’t normally buy. | July | 2020 |
| Big Box |  | 53% of parents planned to spend more on books, board games, and toys. | July | 2020 |
| Big Box |  | 55% of parents are working at home with kids present. | July | 2020 |
| Big Box |  | 58% of consumers will continue to use new brands that they’ve found. | July | 2020 |
| Big Box |  | 62% of parents say they are as (or more productive) at home. | July | 2020 |
| Big Box |  | 7% of parents planned to spend more on trips and vacations. | July | 2020 |
| Big Box |  | 98% will self-checkout in the future. | July | 2020 |
| Big Box |  | 99% satisfied with self-checkout. | July | 2020 |
| eCommerce |  | In Los Angeles, Walmart is currently the only large grocery website trending up in traffic, likely because they are more than a just grocery provider. | July | 2020 |
| eCommerce |  | In New York, Target.com dipped in visits (-9%), while Walmart.com has pulled through with a 7% increase MoM. | July | 2020 |
| Big Box |  | Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes. | July | 2021 |
| Big Box |  | Walmart was the #2 venue for females, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Big Box |  | Walmart was the #2 venue for males, and it was trending -5% in MoM active shoppers. | July | 2021 |
| Big Box |  | Walmart was the #22 app for females, and it was trending +3% in MoM active users. | July | 2021 |
| Big Box |  | Walmart was the #42 app for males, and it was trending +9% in MoM active users. | July | 2021 |
| Big Box |  | walmart.com was the #11 website for males, and it was trending +9% in MoM active visitors. | July | 2021 |
| Big Box |  | walmart.com was the #5 website for females, and it was trending +1% in MoM active visitors. | July | 2021 |
| Big Box |  | 91% of people walking out of Walmart between the ages of 18-45 purchase sustainable products. | January | 2021 |
| Grocery |  | 17% of consumers chose to shop at Walmart more often than other nearby grocery stories. | February | 2021 |
| Big Box |  | 64% of men planned to hit up Walmart on Cyber Monday. | December | 2020 |
| Big Box |  | 11% decline in people feeling very concerned or anxious. | April | 2020 |
| Big Box |  | 12% decline in purchase of sweets and toilet paper. | April | 2020 |
| Big Box |  | 24% of shoppers have stopped stockpiling | April | 2020 |
| Big Box |  | 18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad. | April | 2021 |
| Big Box |  | 25% bought Coppertone from seasonal displays at Walmart during their in-store promo. | April | 2021 |
| Big Box |  | 27% bought Coppertone at Walmart non-sunscreen displays during their in-store promo. | April | 2021 |
| Big Box |  | 63% recalled the new Coppertone ad at Walmart. | April | 2021 |
| Convenience |  | Wawa was the #26 venue for males, and it was trending -4% in MoM active shoppers. | July | 2021 |
| Convenience | | Wawa was the #28 venue for females, and it was trending -12% in MoM active shoppers. | July | 2021 |
| Technology |  | Waze was the #46 app for males, and it was trending +4% in MoM active users. | July | 2021 |
| Finance |  | wellsfargo.com was the #48 website for males, and it was trending +9% in MoM active visitors. | July | 2021 |
| Finance | | wellsfargo.com was the #50 website for females, and it was trending +6% in MoM active visitors. | July | 2021 |
| Restaurant |  | Wendy’s was the #16 venue for females, and it was trending -1% in MoM active shoppers. | July | 2021 |
| Restaurant | | Wendy’s was the #19 venue for males, and it was trending -6% in MoM active shoppers. | July | 2021 |
| Restaurant | | Foot traffic visitation to Wendys declined by 3% this month compared to last month. | August | 2021 |
| Restaurant |  | Foot traffic visitation to Whataburger declined by 3% this month compared to last month. | August | 2021 |
| Technology |  | WhatsApp was the #10 app for females, and it was trending -8% in MoM active users. | July | 2021 |
| Technology | | WhatsApp was the #9 app for males, and it was trending +1% in MoM active users. | July | 2021 |
| Snacks |  | 9% say their favorite brand of crackers is Wheat Thins. | March | 2021 |
| Restaurant |  | Foot traffic visitation to White Castle declined by 8% this month compared to last month. | August | 2021 |
| Grocery |  | 21% of Whole Foods’ consumers shop once a month. | June | 2020 |
| Grocery |  | 28% of shoppers get all their groceries from Whole Foods, while 72% shop for specialty items only. | June | 2020 |
| Grocery |  | 31% of Whole Foods’ consumers shop multiple times a week. | June | 2020 |
| Grocery |  | 36% of consumers shop at Whole Foods once a month to every few months. | June | 2020 |
| Grocery |  | 41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods. | June | 2020 |
| Grocery |  | 42% of consumers shop at Whole Foods because they can’t find their items elsewhere. | June | 2020 |
| Grocery |  | 46% of consumers shop at Whole Foods because they have more brands consumers like. | June | 2020 |
| Grocery |  | 48% of Whole Foods’ consumers shop multiple times a month. | June | 2020 |
| Grocery |  | 54% of shoppers can’t find all their groceries in just one go. | June | 2020 |
| Grocery |  | 84% of consumers said Trader Joe’s has better customer service, 64% say it has better deals, and 91% think it has the best value, along with 78% who think it has a family-friendly environment. | June | 2020 |
| Grocery |  | 84% of consumers said Trader Joe’s has better customer service, 64% say it has better deals, and 91% think it has the best value, along with 78% who think it has a family-friendly environment. | June | 2020 |
| Grocery |  | 56& of consumers shop at Whole Foods because their products are higher quality. | June | 2020 |
| Grocery |  | At Whole Foods, 51% of shoppers buy fruits and vegetables, 44% buy snacks, and 37% buy bakery items. | June | 2020 |
| Grocery |  | 28% get all their groceries at Whole Foods, while only 72% shop for specialty items. | June | 2021 |
| Grocery | | 31% shop at Whole Foods once a week, or more. | June | 2021 |
| Grocery | | At Whole Foods, 51% are buying fruits and vegetables, 44% are buying snacks, and 37% are buying bakery items. | June | 2021 |
| Other |  | wikipedia.org was the #10 website for females, and it was trending -12% in MoM active visitors. | July | 2021 |
| Other | | wikipedia.org was the #6 website for males, and it was trending +2% in MoM active visitors. | July | 2021 |
| Health |  | 66% of consumers use Windex to clean their home. | April | 2020 |
| Restaurant |  | Foot traffic visitation to Wingstop increased by 1% this month compared to last month. | August | 2021 |
| Games |  | 38% of consumers found out about the game Words with Friends through family/friends, 21% through the app store, 36% through ads, 5% don’t play it, and 1% have never heard of it. | June | 2020 |
| Games | | 39% of consumers say Words with Friends is their favorite app. | June | 2020 |
| Games | | 77% of consumers play Words with Friends. | June | 2020 |
| Games |  | 47% of gamers were excited to play Halo Infinite. | March | 2021 |
| Games | | 65% of gamers said they liked PlayStation better because it’s fast, while 63% said it was because they liked the console for its visuals. | March | 2021 |
| Games | | 72% of gamers said the controller for PlayStation was better than XBox. | March | 2021 |
| Games | | 86% of gamers said that the PlayStation controller is better because it has textured grips which make it easier to play on. | March | 2021 |
| Games | | It was 20% more difficult to find a PS5 than an Xbox X Series. | March | 2021 |
| Technology |  | xfinity.com was the #26 website for females, and it was trending +1% in MoM active visitors. | July | 2021 |
| Technology | | xfinity.com was the #42 website for males, and it was trending +7% in MoM active visitors. | July | 2021 |
| Technology |  | Yahoo Mail was the #12 app for females, and it was trending -5% in MoM active users. | July | 2021 |
| Technology | | Yahoo Mail was the #18 app for males, and it was trending -9% in MoM active users. | July | 2021 |
| Technology | | yahoo.com was the #2 website for males, and it was trending +16% in MoM active visitors. | July | 2021 |
| Technology | | yahoo.com was the #3 website for females, and it was trending +5% in MoM active visitors. | July | 2021 |
| Other |  | 74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle. | February | 2020 |
| Advertising |  | 10% say that YouTube ads are very relevant to them. | June | 2020 |
| Advertising | | 11% said they were extremely satisfied with YouTube ads. | June | 2020 |
| Advertising | | 14% said they were very satisfied with YouTube ads. | June | 2020 |
| Advertising | | 14% say they have bought from a YouTube ad. | June | 2020 |
| Advertising | | 18% say that YouTube ads are moderately relevant to them. | June | 2020 |
| Games | | 27% of gamers use YouTube to watch live streams of online gaming. | June | 2020 |
| Games | | 28% of gamers use YouTube to watch trailers by gaming companies. | June | 2020 |
| Games | | 31% of gamers use YouTube for gameplay with commentary. | June | 2020 |
| Games | | 33% of gamers use YouTube for funny clips of gameplay. | June | 2020 |
| Advertising | | 35% say that YouTube ads are somewhat relevant to them. | June | 2020 |
| Advertising | | 40% say they do click on the YouTube ads they see, while 60% say they don’t. | June | 2020 |
| Games | | 46% of gamers use YouTube for walkthroughs, to help. | June | 2020 |
| Advertising | | 47% say they were moderately satisfied with YouTube ads. | June | 2020 |
| Video | | 84% of consumers use YouTube for entertainment. | June | 2020 |
| Advertising | | 86% say they have never bought from a YouTube ad. | June | 2020 |
| Music | | YouTube Music was the #20 app for females, and it was trending -4% in MoM active users. | July | 2021 |
| Music | | YouTube Music was the #25 app for males, and it was trending -13% in MoM active users. | July | 2021 |
| Video | | YouTube was the #4 app for males, and it was trending -0% in MoM active users. | July | 2021 |
| Video | | YouTube was the #7 app for females, and it was trending -5% in MoM active users. | July | 2021 |
| Video | | youtube.com was the #11 website for females, and it was trending -16% in MoM active visitors. | July | 2021 |
| Video | | youtube.com was the #7 website for males, and it was trending +7% in MoM active visitors. | July | 2021 |
| Other |  | zillow.com was the #24 website for females, and it was trending -8% in MoM active visitors. | July | 2021 |
| Other | | zillow.com was the #41 website for males, and it was trending +3% in MoM active visitors. | July | 2021 |
| Work |  | ZipRecruiter just say a 28% rise in millenial app users, possibly due to the fact that there are 9.8 million U.S. job openings. | June | 2021 |
| Games |  | 16% of consumers say Zynga Poker is their favorite app. | June | 2020 |
| Games | | 37% of consumers found out about the game Zynga Poker through family/friends, 21% through the app store, 32% through ads, 26% don’t play it, and 7% have never heard of it. | June | 2020 |
| Games | | 40% of consumers play Zynga Poker. | June | 2020 |
| Health |  | 33% of consumers use Zyrtec to treat allergies or sinus problems. | April | 2020 |
| Finance | | Of mobile payment app users, 41% like that they are easier than other forms of payment. | August | 2021 |
| Finance | | 37% of mobile payment app users like that they are instantaneous vs. other forms of payment. | August | 2021 |
| Finance | | Of mobile payment app users, only 15% like them for their security. | August | 2021 |
| Finance |  | 94% of mobile payment app users are familiar with PayPal. | August | 2021 |
| Finance | | 60% of mobile payment app users are familiar with Venmo. | August | 2021 |
| Finance | | 73% of mobile payment app users say PayPal is their go-to payment app. | August | 2021 |
| Finance | | 70% of mobile payment app users say they chose PayPal as their go-to because it’s easy to use. | August | 2021 |
| Finance | | 67% of mobile payment app users said they chose PayPal as their go-to app because they’re familiar with it. | August | 2021 |
| Finance | | 49% of mobile payment app users use PayPal when they’re paying back their friends, and 45% use it when they’re paying for consumer goods. | August | 2021 |
| Finance | | 94% of mobile payment app users use PayPal for personal, rather than business use. | August | 2021 |
| Finance | | 43% of mobile payment app users use PayPal at the grocery store. | August | 2021 |
| Finance | | 42% of mobile payment app users use PayPal at restaurants and retailers. | August | 2021 |
| Finance | | 72% of mobile payment app users are most likely to use PayPal because it’s easy to use. | August | 2021 |
| Finance | | 79% of consumers have been using a mobile payment app for 2+ years. | August | 2021 |
| Finance | | 43% of consumers use a mobile payment app weekly to pay for things. | August | 2021 |
| Finance | | 41% of consumers have 6+ mobile payment apps that they currently use. | August | 2021 |
| Finance | | 34% of consumers say it’s very important to have multiple electronic payment apps to choose from. | August | 2021 |
| Finance | | 66% of consumers prefer their mobile payment app to cash or credit card. | August | 2021 |
| Finance | | 52% of consumers use PayPal more than cash or credit. | August | 2021 |
| Finance | | 60% of consumers say they use PayPal more than cash/credit because it’s easy to use. | August | 2021 |
| Finance | | 61% of consumers think mobile payment apps will replace cash/credit cards. | August | 2021 |
| Drinks | | Of sports drink buyers visiting 7-Eleven, 97% have heard of Gatorade. | August | 2021 |
| Drinks | | Of sports drink buyers visiting 7-Eleven, 93% have heard of Powerade. | August | 2021 |
| Drinks | | Of sports drink buyers visiting 7-Eleven, 75% have heard of Body Armor. | August | 2021 |
| Drinks | | Of sports drink buyers visiting 7-Eleven, 32% have heard of Bolt 24. | August | 2021 |
| Drinks | | Of sports drink buyers visiting 7-Eleven, 62% got a Gatorade. | August | 2021 |
| Drinks | | 66% of sports drink buyers visiting 7-Eleven say flavor is most important to them when choosing a brand. | August | 2021 |
| Drinks | | 56% of 7-Eleven sports drink buyers say performance benefits are important to them when choosing a brand. | August | 2021 |
| Drinks | | 66% of sports drink buyers visiting 7-Eleven always choose Gatorade. | August | 2021 |
| Drinks | | 24% of sports drink buyers visiting 7-Eleven who don’t usually get a Gatorade bought it today, because it was the size they wanted. | August | 2021 |
| Drinks | | 20% of sports drink buyers visiting 7-Eleven who don’t usually get a Gatorade bought it today, because it was on sale. | August | 2021 |
| Drinks | | For sports drink buyers visiting 7-Eleven, Gatorade wins in every category: price, flavor, size, promos, reviews, nutrition. Ingredients and performance benefits. | August | 2021 |
| Drinks | | 40% of 7-Eleven sports drink buyers say Gatorade is the healthiest option for the category. | August | 2021 |
| Drinks | | 54% of 7-Eleven sports drink buyers have at least one a day. | August | 2021 |
| Drinks | | 72% of 7-Eleven sports drink buyers enjoy their beverage in the afternoon. | August | 2021 |
| Drinks | | 26% of 7-Eleven sports drink buyers enjoy their beverage at home. | August | 2021 |
| Drinks | | 19% of 7-Eleven sports drink buyers enjoy their beverage with a sandwich. | August | 2021 |
| Drinks | | 80% of 7-Eleven sports drink buyers have seen a Gatorade ad. | August | 2021 |
| Drinks | | 60% of 7-Eleven sports drink buyers have seen a Powerade ad | August | 2021 |
| Drinks | | 44% of 7-Eleven sports drink buyers have seen a Body Armor ad. | August | 2021 |
| Drinks | | 16% of 7-Eleven sports drink buyers have seen a Bolt 24 ad. | August | 2021 |
| Drinks | | 54% of 7-Eleven sports drink buyers are likely to buy a Gatorade after seeing an ad. | August | 2021 |
| Drinks | | 41% of 7-Eleven sports drink buyers are likely to buy a Powerade after seeing an ad. | August | 2021 |
| Drinks | | 35% of 7-Eleven sports drink buyers are likely to buy a Body Armor after seeing an ad. | August | 2021 |
| Drinks | | 22% of 7-Eleven sports drink buyers are likely to buy a Bolt 24 after seeing an ad. | August | 2021 |
| Drinks | | 43% of 7-Eleven sports drink buyers are likely to buy a Gatorade after seeing an athlete in ads. | August | 2021 |
| Drinks | | 34% of 7-Eleven sports drink buyers are likely to buy a Powerade after seeing an athlete in ads. | August | 2021 |
| Drinks | | 32% of 7-Eleven sports drink buyers are likely to buy a Body Armor after seeing an athlete in ads. | August | 2021 |
| Drinks | | 25% of 7-Eleven sports drink buyers are likely to buy a Bolt 24 after seeing an athlete in ads. | August | 2021 |
| Games | | 58% of people with a Fantasy Football app visit that app multiple times a day. | September | 2021 |
| Games | | 70% of people with a Fantasy Football app use the app for the competition, 64% use it for entertainment. | September | 2021 |
| Games | | 54% of people with a Fantasy Football app used it to research players, 47% did it to read news. | September | 2021 |
| Games | | 90% of Fantasy Football app users were satisfied with their app experience. | September | 2021 |
| Games | | 31% of Fantasy Football app users noticed ads while on their app. | September | 2021 |
| Games | | 61% of Fantasy Football app users find the ads they saw while on the app relevant. | September | 2021 |
| Games | | Only 5% of Fantasy Football app users bought something while on the app. | September | 2021 |
| Games | | 29% of Fantasy Football app users would recommend their app to provide them with faster, better stats for each player. | September | 2021 |
| Games | | According to Fantasy Football app users, Yahoo Sports is the best app to engage with family/friends and coworkers, to interact with other sports fans, and to entertain with. | September | 2021 |
| Games | | According to Fantasy Football app users, ESPN is the best app for the competition, for the change to own and manage a team, for the thrill of winning and for the smack talk. | September | 2021 |
| Games | | 40% of Fantasy Football app users say ESPN is the leader, followed by 34% who say Yahoo Sports. | September | 2021 |
| Games | | 46% of Fantasy Football app users say ESPN is the best at giving you the most strategy plays. | September | 2021 |
| Games | | 42% of Fantasy Football app users say ESPN is the best Fantasy Football app overall. | September | 2021 |
| Games | | 52% of Fantasy Football app users say the reason ESPN is the best Fantasy Football app overall is because it has the latest news and player stats. | September | 2021 |
| Games | | 64% of people with a Fantasy Football app are most likely to play in a league with friends. | September | 2021 |
| Games | | 63% of Fantasy Football app users do trades at least somewhat often in a week. | September | 2021 |
| Restaurant | | 67% of people walking out of Olive Garden are loyalists, going often compared to other restaurants. | September | 2021 |
| Restaurant | | 76% of Olive Garden patrons choose to eat there more because they say the food is better. | September | 2021 |
| Restaurant | | 84% of Olive Garden restaurant goers have been dining there more, or the same, for the past 3 months. | September | 2021 |
| Restaurant | | 49% of the people dining in at Olive Garden more in the past 3 months are doing so to spend time with family + friends. | September | 2021 |
| Restaurant | | 39% of the people not dining in at Olive Garden more in the past 3 months say it’s because they’re cooking at home more. | September | 2021 |
| Restaurant | | 85% of people who dined in at Olive Garden were satisfied with their recent experience there. | September | 2021 |
| Restaurant | | 60% of Olive Garden restaurant diners were extremely likely to dine there again. | September | 2021 |
| Restaurant | | 74% of people who dined in at Olive Garden are likely to dine in at other casual restaurants in the next 3 months. | September | 2021 |
| Restaurant | | 87% of dine-in Olive Garden patrons are likely to recommend others to eat there as well. | September | 2021 |
| Restaurant | | 37% of the people who recently ate at Olive Garden said they were craving something they’d had there. | September | 2021 |
| Restaurant | | Olive Garden received excellent ratings in food, service, staff, value and food quality by dine-in restaurant goers. Highest was food taste at 63%. | September | 2021 |
| Restaurant | | 60% of consumers who eat in at Olive Garden go with 2-3 people in their party. | September | 2021 |
| Restaurant | | 84% of people who went to Olive Garden ordered pasta, and 82% ordered breadsticks. | September | 2021 |
| Restaurant | | 71% of people leaving Olive Garden were very satisfied with their meal. | September | 2021 |
| Restaurant | | 71% of people leaving Olive Garden say they prefer to order food for dine-in at the restaurant. | September | 2021 |
| Restaurant | | 92% of people who dined in at Olive Garden expect their frequency of eating out to increase or stay the same in the next 3 months. | September | 2021 |
| Restaurant | | 38% of diners who ate in at Olive Garden say the Delta variant has impacted their decision to dine in at casual restaurants. | September | 2021 |
| Travel | | 95% of Lyft riders are satisfied with their ride share experience. | September | 2021 |
| Travel | | 7% of Lyft riders reported dissatisfaction on their most recent trip. | September | 2021 |
| Travel | | 21% of Lyft riders believe that decreasing surge pricing would encourage more riders to use the app. | September | 2021 |
| Travel | | 29% of Lyft riders primary complaint of the Lyft app is driver availability and believe that increasing the amount of drivers would get more riders to use the app. | September | 2021 |
| Travel | | 28% of Lyft riders said they waited 11 minutes or more for their driver to arrive and cancelled the request. | September | 2021 |
| Travel | | 91% of Lyft users reported likelihood to use the Lyft app in the next month. | September | 2021 |
| Travel | | 29% of Lyft drivers said there are too MANY request to keep up with, whereas only 6% of Uber drivers said the same | September | 2021 |
| Travel | | For Uber drivers that also use Lyft, 64% intend to drive Lyft in the next month. | September | 2021 |
| Travel | | 38% of Lyft drivers reported driving less than they did before COVID-19. | September | 2021 |
| Travel | | Of Lyft drivers that reported driving less than they did before COVID-19, 50% said the primary reason is health concern. | September | 2021 |
| Travel | | Of Lyft drivers that reported driving less than they did before COVID-19, 29% said the secondary reason was less demand and opportunity to make money. | September | 2021 |
| Travel | | 81% of Lyft drivers are satisfied with the Lyft app. | September | 2021 |
| Travel | | 87% of Uber riders are satisfied with their ride share experience. | September | 2021 |
| Travel | | 15% of Uber riders reported dissatisfaction on their most recent trip. | September | 2021 |
| Travel | | For those unhappy with their ride share experience, 53% said it was because the service was “more expensive than usual”. | September | 2021 |
| Travel | | 47% of Uber riders believe that decreasing surge pricing would encourage more riders to use the app. | September | 2021 |
| Travel | | 31% of Uber riders said they waited 11 minutes or more for their driver to arrive and cancelled the request. | September | 2021 |
| Travel | | 90% of Uber users reported likelihood to use the Uber app in the next month. | September | 2021 |
| Travel | | 27% of Uber drivers said they are not seeing enough trip requests on the app compared to only 13% for Lyft drivers. | September | 2021 |
| Travel | | 35% of Uber drivers are driving less than before COVID-19. | September | 2021 |
| Travel | | Of Uber drivers that reported driving less than they did before COVID-19, 42% listed health and safety concerns as the primary reason, where as 28% reported finding a new job as the primary reason. | September | 2021 |
| Travel | | 82% of Uber drivers are satisfied with the Uber app. | September | 2021 |
| Grocery |  | 92% of canned food buyers cite Dole as a name they recognize, and 86% cite Del Monte. | October | 2021 |
| Grocery | | 48% of canned food buyers went with Del Monte on today’s shopping trip, 45% went with Dole. | October | 2021 |
| Grocery | | 82% of canned food buyers found it easy to find the brand they bought in the aisle today. | October | 2021 |
| Grocery | | Canned food buyers say price (75%) and flavor (65%) are most important when selecting a brand. | October | 2021 |
| Grocery | | 98% of Del Monte canned food buyers usually buy that brand when looking for fruit or vegetables | October | 2021 |
| Grocery | | 62% of canned food buyers purchase at least weekly. | October | 2021 |
| Grocery | | 45% of canned food buyers normally use canned fruit + veggies when they don’t have fresh produce on hand. | October | 2021 |
| Grocery | | 36% of canned food buyers say their favorite dinner to pair with canned veggies is meat and potatoes. | October | 2021 |
| Grocery | | 96% of canned food buyers get their canned products in-store, not online or curbside. | October | 2021 |
| Grocery | | 35% of canned food buyers get their fruits + veggies at a warehouse or big-box store. | October | 2021 |
| Grocery | | 75% of canned food buyers buy fresh produce. | October | 2021 |
| Grocery | | 59% of canned food buyers are comfortable picking fresh produce since COVID started. | October | 2021 |
| Grocery | | 32% of canned food buyers are getting canned produce more often than before COVID. | October | 2021 |
| Grocery | | 51% of canned food buyers are about the same in buying their veggies as they were before Delta. | October | 2021 |
| Grocery | | Peas (82%), beans (77%) and green beans (77%) are the most common types of produce purchased by canned food shoppers. | October | 2021 |
| Grocery | | 61% of people leaving Walmart + Costco bought candy. | October | 2021 |
| Grocery | | 73% of the people who bought candy from Walmart + Costco bought it in bulk. | October | 2021 |
| Grocery |  | 56% of the people who recently bought candy at Costco + Walmart had planned to buy it. | October | 2021 |
| Grocery |  | For 86% of people looking for candy at Costco + Walmart, it was easy to find. | October | 2021 |
| Grocery |  | 88% of Costco + Walmart candy shoppers plan to buy Halloween candy there too. | October | 2021 |
| Grocery |  | 75% of Costco + Walmart candy shoppers usually buy Halloween candy at big box stores. | October | 2021 |
| Grocery |  | For Costco + Walmart shoppers, variety (64%) and value packs (63%) are what’s most important in a Halloween candy. | October | 2021 |
| Grocery |  | 78% of Costco + Walmart shoppers usually buy M&Ms for Halloween. | October | 2021 |
| Grocery |  | 76% of Costco + Walmart shoppers plan to take their kids Trick or Treating this year. | October | 2021 |
| Grocery |  | 42% of Costco + Walmart shoppers will bring booze while out taking the kids Trick or Treating. | October | 2021 |
| Grocery |  | 30%of Costco + Walmart shoppers will bring Hard Seltzer while Trick or Treating with their kids. | October | 2021 |
| Grocery |  | 54% of Costco + Walmart shoppers will be as careful Trick or Treating in 2021 as they were in 2020. | October | 2021 |
| Grocery |  | 62% of Costco + Walmart shoppers will use hand sanitizer when going Trick or Treating this year. | October | 2021 |
| Grocery |  | 48% of Costco + Walmart shoppers’ kids will wear a Halloween mask while Trick or Treating this year. | October | 2021 |
| Grocery |  | 60% of Costco + Walmart shoppers say they won’t attend any Halloween parties in person this year. | October | 2021 |
| Grocery |  | 30% of the Costco + Walmart shoppers who plan to attend in-person Halloween parties will get together with a medium group of friends and family. | October | 2021 |
| Grocery |  | 82% of Costco + Walmart shoppers will hand out candy to trick-or-treaters this year. | October | 2021 |
| Grocery |  | 52% of Costco + Walmart shoppers who plan to hand out Halloween candy will do it because it’s a tradition. | October | 2021 |
| Grocery |  | 75% of Costco + Walmart shoppers will decorate their homes for Halloween. | October | 2021 |
| Grocery |  | 34% of Costco + Walmart shoppers have started to decorate their homes for Halloween already. | October | 2021 |
| Grocery |  | 34% of Costco + Walmart shoppers say their favorite Halloween movie is Hocus Pocus. | October | 2021 |
| Drinks |  | White Claw is the top unaided brand that comes to mind for canned cocktail buyers. | October | 2021 |
| Drinks |  | 73% of canned cocktail buyers cite BACARDI as a brand they’ve heard of before. | October | 2021 |
| Drinks | | 30% of canned cocktail buyers bought BACARDI Real Rum today. | October | 2021 |
| Drinks | | 64% of canned cocktail buyers say flavor is most important when choosing a brand, followed by 43% who say alcohol content. | October | 2021 |
| Drinks | | 81% of canned cocktail buyers bought the brand they usually do today. | October | 2021 |
| Drinks | | 22% of canned cocktail buyers chose today’s brand based on a recommendation. | October | 2021 |
| Drinks | | 93% of canned cocktail buyers drink hard seltzers. | October | 2021 |
| Drinks | | 77% of canned cocktail buyers prefer their cocktail of choice to a hard seltzer. | October | 2021 |
| Drinks | | 66% of canned cocktail buyers say their canned cocktails are better flavored than hard seltzers. | October | 2021 |
| Drinks | | 89% of canned cocktail buyers think hard seltzers are here to stay. | October | 2021 |
| Drinks | | Bacardi wins across the board in price, flavor, size and variety for canned cocktail buyers. | October | 2021 |
| Drinks | | 63% of canned cocktail buyers drink at least one a week. | October | 2021 |
| Drinks | | 62% of canned cocktail buyers drink with friends. | October | 2021 |
| Drinks | | 71% of canned cocktail buyers drink at home. | October | 2021 |
| Drinks | | 67% of canned cocktail buyers say COVID has NOT impacted their decision to buy a canned cocktail, rather than make/order a mixed drink. | October | 2021 |
| Drinks | | 69% of canned cocktail buyers are more likely to buy their drinks in bulk. | October | 2021 |
| Drinks | | 42% of canned cocktail buyers are drinking MORE in the last 3 months. | October | 2021 |
| Drinks | | The 28% of canned cocktail buyers who are drinking MORE in the last 3 months are replacing hard seltzers or liquor. | October | 2021 |
| Drinks | | 55% of canned cocktail buyers have seen ads for BACARDI Real Rum Canned Cocktails. | October | 2021 |
| Drinks | | 84% of canned cocktail buyers say the were more likely to buy a brand after seeing their ad. | October | 2021 |
| Drinks | | 32% of canned cocktail buyers say they like the BACARDI Real Rum Canned Cocktails brand best. | October | 2021 |
| Technology | | 57% of cell phone shoppers leaving AT&T, T-Mobile, Verizon didn’t buy the phone they wanted today. | November | 2021 |
| Technology | | 54% of cell phone shoppers leaving AT&T, T-Mobile, Verizon decided to wait to purchase a new phone. | November | 2021 |
| Technology | | 78% of cell phone shoppers leaving AT&T, T-Mobile, Verizon didn’t buy anything in the store. | November | 2021 |
| Technology |  | 71% of cell phone shoppers leaving AT&T, T-Mobile, Verizon who did buy a phone got it right away. | November | 2021 |
| Technology |  | 45% of cell phone shoppers leaving AT&T, T-Mobile, Verizon heard about the chip shortage. | November | 2021 |
| Technology |  | 43% of cell phone shoppers leaving AT&T, T-Mobile, Verizon heard about the chip shortage in the store. | November | 2021 |
| Technology |  | 34% of cell phone shoppers leaving AT&T, T-Mobile, Verizon think their purchase today was impacted by the chip shortage. | November | 2021 |
| Technology |  | 41% of cell phone shoppers leaving AT&T, T-Mobile, Verizon tried to buy the Apple iPhone 13. | November | 2021 |
| Technology |  | 61% of cell phone shoppers leaving AT&T, T-Mobile, Verizon who didn’t buy today will check back on the phone they want in a few months. | November | 2021 |
| Technology |  | 40% of cell phone shoppers leaving AT&T, T-Mobile, Verizon decided to hold onto the phone they have because they don’t really a new one. | November | 2021 |
| Technology |  | 72% of cell phone shoppers leaving AT&T, T-Mobile, Verizon are willing to wait up to 3 months for a new phone. | November | 2021 |
| Technology |  | Half of cell phone shoppers leaving AT&T, T-Mobile, Verizon would consider switching carriers to get the new phone they want. | November | 2021 |
| Technology |  | 60% of cell phone shoppers leaving AT&T, T-Mobile, Verizon who are willing to switch carriers to get the phone they want have been with their carrier for up to 4 years. | November | 2021 |
| Technology |  | 48% of cell phone shoppers leaving AT&T, T-Mobile, Verizon would consider switching carriers because they think they can get a better deal with a different provider. | November | 2021 |
| Technology |  | 47% of cell phone shoppers leaving AT&T, T-Mobile, Verizon really want the latest new phone. | November | 2021 |
| Technology |  | 66% of cell phone shoppers leaving AT&T, T-Mobile, Verizon have 5G on their current phone. | November | 2021 |
| Technology |  | 56% of cell phone shoppers leaving AT&T, T-Mobile, Verizon say it’s very important to have 5G on a new phone they buy. | November | 2021 |
| Technology |  | 66% of cell phone shoppers leaving AT&T, T-Mobile, Verizon say their store experience was better than expected. | November | 2021 |
| eCommerce |  | 65% of consumers leaving Walmart have purchased clothing or beauty products from a direct sales company. | November | 2021 |
| eCommerce | | 46% of consumers leaving Walmart know someone today who does direct-to-customer selling. | November | 2021 |
| eCommerce | | 78% of consumers leaving Walmart, who know someone involved in direct-to-consumer sales, do sometimes buy products from that person. | November | 2021 |
| eCommerce | | 70% of consumers leaving Walmart would be interested in buying clothing as a direct sales product. | November | 2021 |
| eCommerce | | 52% of consumers leaving Walmart, who are not interested in buying direct sales products say it’s because they like the experience of going in a store. | November | 2021 |
| eCommerce | | 30% of consumers leaving Walmart have never heard of Amway. | November | 2021 |
| eCommerce | | 33% of consumers leaving Walmart first heard of Amway from a friend or family member. | November | 2021 |
| eCommerce | | 53% of consumers leaving Walmart say Amway sells personal care products. | November | 2021 |
| eCommerce | | Across all categories, Walmart consumers primarily had an excellent experience with Amway products. | November | 2021 |
| eCommerce | | 79% of consumers leaving Walmart are likely to recommend Amway. | November | 2021 |
| eCommerce | | Across all categories, Walmart consumers primarily agree with Amway’s fit in its current product categories. | November | 2021 |
| eCommerce | | Across all categories, Walmart consumers are primarily likely to purchase Amway products. | November | 2021 |
| eCommerce | | Across all categories, Walmart consumers primarily rely on family or friends’ recommendations for finding new products. | November | 2021 |
| Video | | 37% of Squid Game consumers leaving the mall heard about the show from a friend of family member. | November | 2021 |
| Video | | 50% of Squid Game consumers leaving the mall decided to watch the show because a friend or family member recommended it. | November | 2021 |
| Video | | 85% of Squid Game consumers leaving the mall saw the show trending on social media. | November | 2021 |
| Video | | 77% of Squid Game consumers leaving the mall binge watched the show. | November | 2021 |
| Video | | 42% of Squid Game consumers leaving the mall started watching the show soon after it came out. | November | 2021 |
| Video | | 70% of Squid Game consumers leaving the mall feel intrigued when watching the show. | November | 2021 |
| Video | | 51% of Squid Game consumers leaving the mall see themselves in some of the characters. | November | 2021 |
| Video |  | 61% of Squid Game consumers leaving the mall think the show went viral because the darkness of the show is intriguing. | November | 2021 |
| Video |  | 70% of Squid Game consumers leaving the mall watched the show with a friend or family member. | November | 2021 |
| Video |  | 80% of Squid Game consumers leaving the mall think it’s inappropriate for children to watch the show. | November | 2021 |
| Video |  | 77% of Squid Game consumers leaving the mall think Netflix is entertaining for offering content such as Squid Game. | November | 2021 |
| Video |  | 56% of Squid Game consumers leaving the mall think Netflix is entertaining for offering content such as “The Closer”. | November | 2021 |
| Video |  | 66% of Squid Game consumers leaving the mall think it’s good for Netflix’s brand image to offer controversial content. | November | 2021 |
| Video |  | 92% of Squid Game consumers leaving the mall think Netflix is getting more views by getting more media coverage for offering controversial content. | November | 2021 |
| Video |  | 77% of Squid Game consumers leaving the mall are very likely to recommend Netflix to a family member or friend. | November | 2021 |
| Health |  | Of consumers that use fitness apps to workout, 41% use Peloton, 27% use Beachbody, and 26% use Strava. | November | 2021 |
| Health | | 46% of fitness app users chose their fitness app because it’s a great workout, followed by 35% who think it’s easier to workout with the app than go to the gym. | November | 2021 |
| Health | | 61% of fitness app users replaced the gym with a fitness app. | November | 2021 |
| Health | | 79% of fitness app users like that they can workout at anytime of the day. | November | 2021 |
| Health | | 50% of fitness app users say they pay less to workout when using an app. | November | 2021 |
| Health | | 36% of fitness app users say they won’t go back to the gym. | November | 2021 |
| Health | | 73% of fitness app users say they’re happy with their fitness app and don’t need the gym. | November | 2021 |
| Health | | 31% of Peloton users considered buying a MIRROR. | November | 2021 |
| Health | | 31% of Peloton users considered buying a SoulCycle membership. | November | 2021 |
| Health | | 59% of fitness app users workout 2-3 times a week. | November | 2021 |
| Health | | 51% of fitness app users are very motivated to workout. | November | 2021 |
| Health | | 72% of fitness app users are working out more now than they did in 2020. | November | 2021 |
| Health | | 44% of fitness app users workout in the morning. | November | 2021 |
| Health | | 38% of fitness app users workout for 30-45 minutes. | November | 2021 |
| Health | | 63% of fitness app users have seen a Peloton ad, and 21% said seeing the ad made them much more likely to buy a Peloton. | November | 2021 |
| Health | | 37% of fitness app users have seen a Beachbody ad, and 13%said seeing the ad made them much more likely to buy the app. | November | 2021 |
| Other |  | Of shaving category purchasers leaving Target or Walmart, 95% are familiar with Gillette razor blades. | November | 2021 |
| Other | | Of shaving category purchasers leaving Target or Walmart, 43% said their favorite razor brand is Gillette. | November | 2021 |
| Other | | 76% of shaving category purchasers leaving Target or Walmart usually buy shaving products at Big Box stores. | November | 2021 |
| Other | | 35% of shaving category purchasers leaving Target or Walmart started shaving when they were 13 to 15 years old. | November | 2021 |
| Other | | 59% of shaving category purchasers leaving Target or Walmart used disposable razors when they first started shaving. | November | 2021 |
| Other | | 56% of shaving category purchasers leaving Target or Walmart now use cartridge razors to shave. | November | 2021 |
| Other | | 71% of shaving category purchasers leaving Target or Walmart switched razor types because they’re able to do a great job, followed by 55% who say they are less likely to cause cuts. | November | 2021 |
| Other | | 86% of shaving category purchasers leaving Target or Walmart usually buy razors in-store. | November | 2021 |
| Other | | 76% of shaving category purchasers leaving Target or Walmart say they are more likely to buy razors in-store in the next 3 months. | November | 2021 |
| Other | | 26% of shaving category purchasers leaving Target or Walmart say they have a neutral interest in using a subscription model for buying razors. | November | 2021 |
| Other | | 51% of shaving category purchasers leaving Target or Walmart have seen razor ads on TV. | November | 2021 |
| Other |  | Of shaving category purchasers leaving Target or Walmart, 67% are familiar with BIC razors. | November | 2021 |
| Other | | 48% of shaving category purchasers leaving Target or Walmart have used BIC products in the past. | November | 2021 |
| Other | | 51% of shaving category purchasers leaving Target or Walmart would describe BIC razors as “cheap”. | November | 2021 |
| Other | | 30% of shaving category purchasers leaving Target or Walmart had a good experience with using a BIC razor. | November | 2021 |
| Other | | 48% of shaving category purchasers leaving Target or Walmart are likely to recommend BIC razors. | November | 2021 |
| Other | | 33% of shaving category purchasers leaving Target or Walmart say they are most likely to buy a BIC razor after seeing a discount/coupon ad. | November | 2021 |
| Other |  | 64% of shaving category purchasers leaving Target or Walmart are familiar with the Dollar Shave Club but have not used any of their products. | November | 2021 |
| Other | | 54% of Walmart shoppers aware of the supply chain shortage plan to spend the holidays with family this year as opposed to last year. | December | 2021 |
| Other | | 70% of Walmart shoppers aware of the supply chain shortage plan to celebrate the holidays more this year than they have in previous years. | December | 2021 |
| Other | | 28% of Walmart shoppers aware of the supply chain shortage are very concerned the shortage will impact the holidays. | December | 2021 |
| Other | | 39% of Walmart shoppers aware of the supply chain shortage believe their holiday plans will be slightly impacted due to the shortage. | December | 2021 |
| Other | | 23% of Walmart shoppers aware of the supply chain shortage think they’ll gave a hard time getting a Christmas tree this year. | December | 2021 |
| Other | | 43% of Walmart shoppers aware of the supply chain shortage say this year’s holiday shopping will be different because they’ll buy more presents online. | December | 2021 |
| Other | | 36% of Walmart shoppers aware of the supply chain shortage are willing to switch brands if they can’t find what they need. | December | 2021 |
| Other | | 80% of Walmart shoppers aware of the supply chain shortage plan to buy Christmas gifts earlier this year. | December | 2021 |
| Other | | 49% of Walmart shoppers aware of the supply chain shortage don’t plan on changing the types of gifts they normally purchase this year. | December | 2021 |
| Other | | 86% of Walmart shoppers aware of the supply chain shortage normally buy Christmas gifts from Big Box stores. | December | 2021 |
| Other | | 65% of Walmart shoppers aware of the supply chain shortage intend to buy more locally this year. | December | 2021 |
| Other | | 42% of Walmart shoppers aware of the supply chain shortage plan to buy gifts both in-store and online, 30% plan to shop completely online, and 28% plan to shop completely in-store. | December | 2021 |
| Other | | 64% of Walmart shoppers aware of the supply chain shortage will buy 50% or more of their gifts online. | December | 2021 |
| Other | | 52% of Walmart shoppers aware of the supply chain shortage will buy 50% or more of their gifts in-store. | December | 2021 |
| Other |  | 76% of battery purchasers leaving Sam’s Club normally buy batteries from warehouse stores. | December | 2021 |
| Other | | 72% of battery purchasers leaving Sam’s Club are more likely to buy batteries in-store, where as 26% are likely to buy them in-store and online, and 2% are likely to buy them completely online. | December | 2021 |
| Other | | Of battery purchasers leaving Sam’s Club who are more likely to buy batteries in-store, 68% do so because it’s easy to pick them up while in-store. | December | 2021 |
| Other | | 40% of battery purchasers leaving Sam’s Club buy batteries every 2-3 months. | December | 2021 |
| Other | | 51% of battery purchasers leaving Sam’s Club buy batteries as needed, where as 49% have a stockpile at home. | December | 2021 |
| Other | | Of battery purchasers leaving Sam’s Club, 66% include batteries when they give a gift that requires them. | December | 2021 |
| Other | | 92% of battery purchasers leaving Sam’s Club have AAA and AA batteries at home. | December | 2021 |
| Other | | 58% of battery purchasers leaving Sam’s Club say they dispose of batteries by throwing them out, where as 16% take them to a site that gets rid of them properly. | December | 2021 |
| Other | | 17% of battery purchasers leaving Sam’s Club say they are extremely concerned about batteries impacting the environment. | December | 2021 |
| Other | | 56% of battery purchasers leaving Sam’s Club buy rechargeable batteries. | December | 2021 |
| Other | | Of battery purchasers leaving Sam’s Club that buy rechargeable batteries, 59% do so because they like saving money, followed by 56% who say it’s easier to recharge them. | December | 2021 |
| Other | | Of battery purchasers leaving Sam’s Club that don’t buy rechargeable batteries, 36% say they don’t mind buying new ones, followed by 29% who say it’s a hassle to charge them. | December | 2021 |
| Other | | 84% of battery purchasers leaving Sam’s Club say they are likely to buy batteries from a brand that is socially responsible. | December | 2021 |
| Other | | Of battery purchasers leaving Sam’s Club, 87% say they’re aware that Duracell makes rechargeable batteries, followed by 86% who say they’re aware Energizer does. | December | 2021 |
| Other | | 59% of battery purchasers leaving Sam’s Club have seen Energizer ads on social responsibility. | December | 2021 |
| Other | | 37% of battery purchasers leaving Sam’s Club say that a willingness to help the environment would make them somewhat more likely to buy from a battery brand that practices social responsibility. | December | 2021 |
| Other | | 39% of battery purchasers leaving Sam’s Club say that watching an ad focused on how rechargeable batteries help the environment would make them somewhat more likely to buy from that brand. | December | 2021 |
| Health |  | Charmin and Scott are the top unaided toilet paper brands for consumers leaving Costco. | December | 2021 |
| Health | | 37% of consumers leaving Costco say Charmin is their “go-to” toilet paper brand. | December | 2021 |
| Health | | 78% of consumers leaving Costco buy toilet paper at big box stores. | December | 2021 |
| Health | | 83% of consumers leaving Costco are more likely to buy toilet paper in-store. | December | 2021 |
| Health | | 72% of Costco consumers who buy their toilet paper in-store, rather than online, do so because it’s easy. | December | 2021 |
| Health | | 85% of consumers leaving Costco buy toilet paper at least monthly; 31% of this group does it weekly. | December | 2021 |
| Health | | 67% of consumers leaving Costco keep a stockpile at home. | December | 2021 |
| Health | | 43% of consumers leaving Costco have Charmin on-hand at home right now. | December | 2021 |
| Health | | 61% of consumers leaving Costco stocked up on toilet paper when the pandemic first started. | December | 2021 |
| Health | | 80% of Costco consumers who stocked up on toilet paper in the pandemic ended up needing it. | December | 2021 |
| Health | | 43% of Costco consumers who stocked up on toilet paper in the pandemic still have that stock at home. | December | 2021 |
| Health | | 48% of Costco consumers who stocked up on toilet paper in the pandemic took a couple months to get through it. | December | 2021 |
| Health | | 37% of consumers leaving Costco usually buy enough toilet paper to last for a month. | December | 2021 |
| Health | | 36% of consumers leaving Costco ran out of toilet paper when the pandemic started. | December | 2021 |
| Health | | 59% of consumers leaving Costco think a toilet paper shortage will return. | December | 2021 |
| Health | | 87% of consumers leaving Costco were willing to buy a different toilet paper brand during the pandemic. | December | 2021 |
| Health | | Food is the top unaided supply shortage that Costco consumers predict we’ll have next. | December | 2021 |
| Health | | 49% of consumers leaving Costco say the pandemic changed the way they buy toilet paper. | December | 2021 |
| Health | | 52% of consumers leaving Costco find themselves stocking up on toilet paper more now, than before the pandemic. | December | 2021 |
| Health | | 38% of consumers leaving Costco now stock up on enough toilet paper to last for a couple extra weeks. | December | 2021 |
| Health | | 48% of consumers leaving Costco changed toilet paper brands during the pandemic. | December | 2021 |
| Health | | 85% of consumers leaving Costco have gone back to their original toilet paper brand, after switching brands during the pandemic. | December | 2021 |
| Health | | 22% of consumers leaving Costco switched, and now buy toilet paper at big box. | December | 2021 |
| Appliances |  | Whirlpool is the top unaided appliance brands for category shoppers leaving Best Buy, Lowe’s and Home Depot. | January | 2022 |
| Appliances | | 51% of category shoppers leaving Best Buy, Lowe’s and Home Depot shop for appliances in-store and online. | January | 2022 |
| Appliances | | 67% of in-store category shoppers prefer buying appliances in-person to compare features more easily. | January | 2022 |
| Appliances | | 78% of appliance category shoppers look for good quality first, followed by 71% looking for a deal. | January | 2022 |
| Appliances | | 34% of category shoppers say it’s very important to have the same brand of appliances throughout their homes. | January | 2022 |
| Appliances | | 30% of category shoppers say their homes are very connected, using smart appliances. | January | 2022 |
| Appliances | | 49% of category shoppers are very likely to buy a smart appliance next year. | January | 2022 |
| Appliances | | 75% of category shoppers have friends, family or neighbors with a smart appliance home. | January | 2022 |
| Appliances | | 90% of appliance category shoppers are aware of Alexa and 85% of Google Home as smart home tech brands. | January | 2022 |
| Appliances | | 87% of category shoppers have recently bought, or intend to buy, a new appliance in the next couple months. | January | 2022 |
| Appliances | | 60% of category shoppers who recently bought, or intend to buy a new appliance, looked at refrigerators. | January | 2022 |
| Appliances | | 58% of category shoppers who recently bought, or intend to buy a new appliance within 3 months would consider Samsung. | January | 2022 |
| Appliances | | 56% of category shoppers own appliances that are mostly from the same brand. | January | 2022 |
| Appliances | | 73% of category shoppers currently own Samsung or Whirlpool appliances. | January | 2022 |
| Appliances | | 56% of category shoppers choose their most recent appliance purchase for quality. | January | 2022 |
| Home |  | 37% of category shoppers leaving Target, Walmart, Walgreens, or CVS say that home fragrance plug-in’s are their favorite way to scent their homes. | January | 2022 |
| Home | | 46% of category shoppers leaving Target, Walmart, Walgreens, or CVS have been scenting their homes for more than 5 years. | January | 2022 |
| Home | | 71% of category shoppers leaving Target, Walmart, Walgreens, or CVS buy Febreze, followed by 66% who buy Glade. | January | 2022 |
| Home | | 87% of category shoppers leaving Target, Walmart, Walgreens, or CVS usually buy air fresheners from Big Box stores. | January | 2022 |
| Home | | 51% of category shoppers leaving Target, Walmart, Walgreens, or CVS usually buy air fresheners monthly. | January | 2022 |
| Home | | 35% of category shoppers leaving Target, Walmart, Walgreens, or CVS say that Febreze is their favorite air freshener brand. | January | 2022 |
| Home | | 74% of category shoppers leaving Target, Walmart, Walgreens, or CVS say that scent is most important when selecting a brand of air fresheners. | January | 2022 |
| Home | | 58% of category shoppers leaving Target, Walmart, Walgreens, or CVS say they buy air fresheners as needed. | January | 2022 |
| Home | | 55% of category shoppers leaving Target, Walmart, Walgreens, or CVS say their “go-to” air freshener scent makes them feel relaxed. | January | 2022 |
| Home | | 75% of category shoppers leaving Target, Walmart, Walgreens, or CVS don’t think the pandemic has changed how they buy home fragrances. | January | 2022 |
| Home | | 66% of category shoppers leaving Target, Walmart, Walgreens, or CVS say they stock up on home fragrances the same amount as they did before the pandemic. | January | 2022 |
| Home | | 73% of category shoppers leaving Target, Walmart, Walgreens, or CVS say that the importance of buying fragrances has remained the same since before the pandemic. | January | 2022 |
| Entertainment | | 26% of mainstream TV viewers leaving Walmart watch Law + Order most often. | January | 2022 |
| Entertainment | | 50% of mainstream TV viewers leaving Walmart watch Law + order because it has a great storyline. | January | 2022 |
| Entertainment | | 43% of mainstream TV viewers leaving Walmart heard about Law + Order from a friend or family member. | January | 2022 |
| Entertainment | | 52% of mainstream TV viewers leaving Walmart stream Law + Order. | January | 2022 |
| Entertainment | | 65% of mainstream TV viewers leaving Walmart say watching Law + Order make them feel excited. | January | 2022 |
| Entertainment | | 51% of mainstream TV viewers leaving Walmart prefer to watch TV live. | January | 2022 |
| Entertainment | | 41% of mainstream TV viewers leaving Walmart who watch TV live say they do it because they like free programming, and 40% say the shows they watch are better live. | January | 2022 |
| Entertainment | | 65% of mainstream TV viewers leaving Walmart who watch TV on demand do it because they like being able to watch TV when they want to. | January | 2022 |
| Entertainment | | 33% of mainstream TV viewers leaving Walmart stream TV on demand multiple times a day. | January | 2022 |
| Entertainment | | 25% of mainstream TV viewers leaving Walmart say Fox is their favorite mainstream TV network. | January | 2022 |
| Entertainment | | 45% of mainstream TV viewers leaving Walmart who say Fox is their favorite mainstream TV network like it because it has the best TV shows. | January | 2022 |
| Entertainment | | 56% of mainstream TV viewers leaving Walmart usually stream TV in the living or family room; 34% in the bedroom. | January | 2022 |
| Entertainment | | 62% of mainstream TV viewers leaving Walmart are extremely satisfied with streaming TV services, vs. only 21% who are satisfied with mainstream TV. | January | 2022 |
| Entertainment | | 85% of mainstream TV viewers leaving Walmart stream on-demand content on a TV. | January | 2022 |
| Entertainment | | 44% of mainstream TV viewers leaving Walmart usually watch TV shows alone, 41% with a spouse. | January | 2022 |
| Entertainment | | 28% of mainstream TV viewers leaving Walmart snack on chips, and 26% choose popcorn while they watch TV. | January | 2022 |
| Entertainment | | 62% of mainstream TV viewers leaving Walmart watch the same shows as their significant other. | January | 2022 |
| Beer |  | 71% of beer drinkers leaving 7-Eleven consume beer a few times a week. | January | 2022 |
| Beer | | Beer drinkers leaving 7-Eleven say Modelo tastes better and has more value, and Pacifico offers a better price, quality and refreshment. | January | 2022 |
| Beer | | 49% of beer drinkers leaving 7-Eleven say Pacifico has better promotions than Modelo. | January | 2022 |
| Beer | | 49% of beer drinkers leaving 7-Eleven say Modelo has better commercials than Pacifico. | January | 2022 |
| Beer | | 53% of beer drinkers leaving 7-Eleven would rather drink Modelo during the day. | January | 2022 |
| Beer | | 56% of beer drinkers leaving 7-Eleven choose Modelo for a Michelada. | January | 2022 |
| Beer | | 44% of beer drinkers leaving 7-Eleven buy Modelo at a convenience store. | January | 2022 |
| Beer | | 7-Eleven beer drinkers prefer to buy it at a convenience store, followed by the grocery store. | January | 2022 |
| Beer | | At a party, 45% of beer drinkers leaving 7-Eleven are more likely to consume Pacifico than Modelo. | January | 2022 |
| Beer | | On the 4th of July, 33% of beer drinkers leaving 7-Eleven are more likely to drink Pacifico than Modelo; both brands are equal on Cinco de Mayo. | January | 2022 |