Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Industry Reports
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Industry Report
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.…
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Industry Report
Your company’s guide to surviving the recession
Your buyers are scared. They’re not spending like before. But, here’s data on how to…
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Industry Report
Amazon Prime is losing 49% to this company.
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon…
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Industry Report
Secrets to spying on your competitors.
Did you know 94% of businesses spy on competitors? If you can see your competitors’…
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Industry Report
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach,…
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Industry Report
6 things your outdated survey panel doesn’t want you to know.
Is your panel keeping secrets from you? They may be. Your insights are vital to…
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Industry Report
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…
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Industry Report
58% of observed in-store shoppers open to new brands.
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…
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Industry Report
Voice of the consumer guide.
Data alone is worthless. You need both: data and the voice of consumers. Use a…