Winning in today’s competitive retail environment starts with understanding shopper behavior at the shelf level. Do you know what drives impulse purchases, how promotions influence decisions, and the critical role shelf placement plays in shaping consumer behavior?
This report provides an analysis of salty snack shoppers and the key factors driving their purchases, helping brands optimize strategies for maximum impact.
Shelf-Level Insights from Grocery, C-Store, and Mass Shoppers

Learn more about vSurveys+™
Explore More Resources
Client Story
Secure more shelf space and higher ROI.
The goal. A large CPG company needed to run research to design strategies geared toward…
Infographic
Say goodbye to fraudulent data with MFour’s Point of Emotion® methodology.
Did you know that up to 20% of market research submissions contain fraudulent data or…
Blog Post
The secrets behind shopper insights: How to understand your customers on a deeper level.
In today’s highly competitive market, understanding your current or prospective customers on a deeper level…
Stay in Touch
Stay up to date on consumer trends by opting into our newsletter.