MFour Mobile Unleashes Cutting-Edge AI Solutions to Democratize and Simplify Access to Consumer Data
September 21, 2023 – MFour, a leading consumer intelligence platform, announced the launch of DANI and its new AI Survey Builder – two state-of-the-art AI tools designed to empower anyone to conduct, analyze and implement market research with more accuracy and speed than a team of experts.
Traditional market research is costly and can take months for collection and analysis, DANI, short for “Data Analysis & Navigation Instructor”, makes it possible to gain immediate insights after data collection. The intuitive, user-friendly tool enables anyone to use language prompts to instantly query and analyze surveys and insights to better understand consumer preferences and behaviors. DANI harnesses MFour’s unified dataset, drawing from over 2.4 billion proprietary data points from survey responses, location data, and app and web traffic to provide accurate, multi-source validated responses.
In parallel, AI Survey Builder, integrated with Surveys on the Go, the largest mobile panel in the U.S., simplifies the creation of tailored surveys. The AI-powered survey tool leverages advanced algorithms and over a decade of survey creation data and implementation for higher efficiency and accuracy. Responses are then generated from MFour’s active panel of survey participants and validated against their behavioral data to provide the highest accuracy.
“Traditional market research requires a great deal of time, money and effort. MFour is moving market research forward by removing the middleman to put expert-quality research directly into the hands of every professional,” said Chris St. Hilaire, Founder & CEO of MFour. “AI Survey Builder and DANI make it easy for anyone to collect and analyze data instantly at a fraction of the cost. In today’s fast-paced business landscape data is key to success, and we’re leveling the playing field.”https://insidebigdata.com/2023/09/21/insidebigdata-latest-news-9-21-2023/