Chris St. Hilaire Founder & CEO MFour Mobile Research sits down with Dean of Sam M. Walton College of Business at the University of Arkansas. To discuss Insights into Omnichannel Shopping and how MFour is changing the Market research industry by unifying complex data sets that allow businesses to meet their consumers where they are at free from fraud and inaccurate data. All while treating consumers fairly:
“OmniTraffic® data on Studio is the key to understanding consumer journeys.”
Dean of the Sam M. Walton College of Business at the University of Arkansas
Understanding the Modern Shopper: Chris illuminated how MFour is revolutionizing the market research arena by aggregating rich consumer data from a variety of touchpoints, including in-store, online, and mobile interactions. Their approach isn’t just about collecting data—it’s about crafting a comprehensive narrative of the consumer’s shopping odyssey.
The Seamless Blend of Online & Offline: We explored the modern shopper’s tendency to oscillate between the digital and physical realms. Chris offered insights into how consumers today are perpetual researchers, constantly comparing prices on their smartphones even as they walk through brick-and-mortar stores, and how they juxtapose options from different retailers in pursuit of the best deal. The Imperative of Tracking the Shopper Journey: In a climate where brand and store loyalty are waning, Chris underscored the imperative for brands to pinpoint exactly where consumers are in their journey. It’s this precise understanding that empowers brands to step in effectively and sway the purchasing decisions at the most opportune moments.
The Impact of Experiences on Loyalty: Chris also touched on the criticality of customer experience, highlighting that today’s consumers are quick to switch allegiance in response to unsatisfactory experiences. This reality amplifies the need for brands to be more attuned to the shopper’s path and to ensure positive engagements at every possible point of contact. Tune in to garner invaluable insights from Chris St. Hilaire that could very well redefine how you engage with your customers in this omnichannel era.
Listen to the full episode:
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Apple Podcast: https://lnkd.in/gmf78w9S
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