MRWeb: MFour launches AI-based research tools.

MR Web: MFour announces DANI and AI Research Tools

September 19, 2023 – In the US, consumer intelligence platform MFour has launched two AI tools which it says will enable anyone to conduct, analyze and implement market research ‘like an expert’.

MFour uses GPS technology to collect information at what it calls the ‘point of emotion’; and its Surveys On The Go (SOTG) app provides access to an all-mobile panel, tracking millions of consumer apps, web and brick-and-mortar journeys. Late last year, it launched a unified home for all its SaaS products, under its existing MFour Studio brand.

The firm says its new ‘DANI’ (Data Analysis & Navigation Instructor) makes it possible to gain ‘immediate insights’ after data collection. Language prompts are used to query and analyze surveys, to help understand consumer preferences and behavior. DANI uses MFour’s dataset, drawing from more than 2.4 billion proprietary data points from survey responses, location data, and app and web traffic.

Also new is ‘AI Survey Builder’, integrated with the company’s SOTG US mobile panel and promising to simplify the creation of tailored surveys, using algorithms and more than a decade of survey creation data. Responses are then generated from MFour’s panel of survey participants and validated against their behavioral data.

Chris St. Hilaire, founder & CEO, comments: ‘MFour is moving market research forward by removing the middleman to put expert-quality research directly into the hands of every professional. AI Survey Builder and DANI make it easy for anyone to collect and analyze data instantly at a fraction of the cost’.

Posted on October 17th, 2023

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