IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a strategic investment in MFour Mobile Research, the U.S. leader in validated consumer data and insights.
“As we continue to help businesses of all sizes enhance their digital marketing operations, we know how important it is for them to better understand who they are marketing and selling to,” said Semrush President, Eugene Levin. “MFour provides trusted consumer behaviors, insights, and opinions on today’s omnichannel consumer and their buyer journeys, so we’re excited to deepen our relationship with them to better serve our customers.”
“Our relationship with Semrush has always been strong, and we firmly believe that they are the best-positioned company to partner with as we continue providing validated consumers in a market research world plagued with fraud and data quality issues,” said MFour CEO and Founder Chris St. Hilaire.
About Semrush:
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
About MFour:
MFour solves the issues of data fraud and commoditization in research using validated consumer data and a groundbreaking end-to-end insights platform. Utilizing the 4.5 star rated iOS & Android Surveys On The Go® app, MFour collects validated consumer behaviors + surveys to gain deep insights into consumer journeys. This data is seamlessly integrated into MFour Studio™, the only platform combining validated surveys with real-time app, web, and location data. This comprehensive approach empowers businesses to make informed decisions using validated consumer opinions and behaviors.
