In the news: Featured in VentureBeat, learn why consumer insights need disruption in an article written by MFour’s SVP of research and strategy, Vardan Kirakosyan.
Businesses have a unique opportunity to recognize that the old way of data collection is no longer appropriate in the eyes of the consumer. In fact, according to a 2021 report from KPMG, 68% of consumers are concerned about the level of data being collected by businesses. And 40% don’t trust companies to use their data ethically at all.
Reference:
https://venturebeat.com/enterprise-analytics/consumer-insights-need-disruption/
