Today, MFour Mobile Research announced MFour Studio: the world’s first SaaS tool and consumer journey platform to blend app, web, and in-store shopping behaviors with consumer attitudes for better & accessible data science.
Built on 550 million surveys, app & web, and location visits from the nation’s highest-rated fair-trade research app; MFour has created three groundbreaking services to democratize and validate surveys and data as part of its comprehensive cloud-based mobile research platform.
MFour Studio has made Consumer Explorer, Persona Views, Survey Builder, and Data Marketplace available to help make every marketer a data scientist.
Impressing even Dr. Gavan Fitzsimons, a professor of Marketing and Psychology at Duke University proclaimed, “MFour is the future of consumer data”.
With 5 terabytes of monthly data generated through MFour’s #1 survey app, Surveys On The Go, 100,000 demographically balanced consumers offer their data in a fair trade market.
“Consumers own their shopping and search data, and want to control who gets it,” says MFour CEO Chris St. Hilaire. “We believe in Fair Trade Data® — compensating people fairly to share their app + web behaviors — which helps our clients to survey specific behaviors.”
Interested parties can see what’s possible in MFour Studio and try Consumer Explorer & Persona Views for a 7-day free trial and see what data is available at their fingertips.
About MFour
Better outcomes on MFour Studio: the first platform to behave like your consumer. Using the nation’s most downloaded, highest-rated, and only Apple-approved data collection and survey app, MFour has finally united market research and data science.
MFour Studio is the only place for real-time app, web, and foot traffic united with validated consumer surveys for unprecedented insights to help you capture the modern consumer’s attention.
