Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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The Latest

Consumer Express

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The Big Lie: Unpacking the Crisis in Consumer Market Research
Research Report

The Big Lie: Unpacking the Crisis in Consumer Market Research

Consumer market research is at a crossroads. The industry, long valued for understanding customers and…

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Amazon App Users Don’t Shop Like Web Users
Research Report

Amazon App Users Don’t Shop Like Web Users

In this report, we found that Amazon app shoppers behave differently than website shoppers, with…

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Holiday Shopping Trends for 2024
Infographic

Holiday Shopping Trends for 2024

Our latest infographic uncovers how consumers are making the most of this holiday shopping season….

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Where Are Shoppers Headed This Black Friday?
Infographic

Where Are Shoppers Headed This Black Friday?

Black Friday is just around the corner, and shoppers are already planning their moves. But…

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How and where NFL fans watch the action.
Infographic

How and where NFL fans watch the action.

Our latest infographic reveals where consumers plan to watch NFL games this season. While it…

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Why customer experience tracking is important for business growth.
Post

Why customer experience tracking is important for business growth.

Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…

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Back-to-school shopping trends: How, when, and where parents are buying school supplies.
Infographic

Back-to-school shopping trends: How, when, and where parents are buying school supplies.

In our latest infographic, we surveyed consumers to understand where, when, and how parents are…

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Social media’s transformation – from socializing to shopping.
Infographic

Social media’s transformation – from socializing to shopping.

As social media evolves into a shopping marketplace, certain apps are emerging as major players…

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What is the customer satisfaction index? Strategies for enhanced consumer loyalty and satisfaction.
Post

What is the customer satisfaction index? Strategies for enhanced consumer loyalty and satisfaction.

Understanding and Improving Customer Satisfaction Index Are you striving to improve your customer satisfaction index?…

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