Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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Consumer Express

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Big game showdown: ESPN vs the NFL 🏈
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Big game showdown: ESPN vs the NFL 🏈

Whether you’re in it for the football glory or nachos and chicken wings – everyone…

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Employee Spotlight: Kevin Ha, Research Strategy
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Employee Spotlight: Kevin Ha, Research Strategy

MFOUR PROFILE MFour Profile: Kevin Ha, Research Strategy Kevin Ha is a research strategy manager…

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Why on-demand data is the best thing since McDonald’s french fries.
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Why on-demand data is the best thing since McDonald’s french fries.

🎵”Ba da ba ba ba!”🎵 I’m lovin’ it. Now, tell me you’re not picturing a…

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New Phone, Who’s This? See Whose Buying Them & Why.
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New Phone, Who’s This? See Whose Buying Them & Why.

Those who say they are likely to buy a new smartphone soon are more likely…

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Does shopping data determine your entertainment preferences?
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Does shopping data determine your entertainment preferences?

Where are you shopping and can that determine how you watch movies? We can see…

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Now, on demand data decides who wins: online or in-store electronics?
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Now, on demand data decides who wins: online or in-store electronics?

So – who wins – in-store or online? The answer is … it depends. See,…

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Survey + behavior stories: Who’s visiting the Walmart app 75% more?
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Survey + behavior stories: Who’s visiting the Walmart app 75% more?

On MFour Studio, we have a unique opportunity to follow the same 2,000 consumers month-over-month…

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MFour ranked in top 89 Consumer Applications companies in California list.
MFour News

MFour ranked in top 89 Consumer Applications companies in California list.

In the news: MFour Mobile Research was featured in “The Most Innovative Consumer Applications Companies”…

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Shoppers are cutting back, here are 5 ways to protect your sales.
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Shoppers are cutting back, here are 5 ways to protect your sales.

The current inflation rate is at it’s highest since 1982.1 Ouch. Let that sink in…

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