Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Employee Spotlight: Heri Prieto, Technology.
MFOUR PROFILE Heri Prieto is an engineering manager, whose team of talented software engineers works…
Infographic
5 On-demand stats for fitness-loving fast foodies.
You would think consumers who describe themselves as very healthy wouldn’t be going to McDonald’s….
Infographic
Is a Valentine’s day surprise coming your way?
Young men indicate they’re going out for Valentine’s Day. Could they be taking the lead…
Infographic
Big game showdown: ESPN vs the NFL 🏈
Whether you’re in it for the football glory or nachos and chicken wings – everyone…
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Employee Spotlight: Kevin Ha, Research Strategy
MFOUR PROFILE MFour Profile: Kevin Ha, Research Strategy Kevin Ha is a research strategy manager…
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Why on-demand data is the best thing since McDonald’s french fries.
🎵”Ba da ba ba ba!”🎵 I’m lovin’ it. Now, tell me you’re not picturing a…
Infographic
New Phone, Who’s This? See Whose Buying Them & Why.
Those who say they are likely to buy a new smartphone soon are more likely…
Infographic
Does shopping data determine your entertainment preferences?
Where are you shopping and can that determine how you watch movies? We can see…
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Now, on demand data decides who wins: online or in-store electronics?
So – who wins – in-store or online? The answer is … it depends. See,…
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