Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Infographic
In-store vs. online shoppers. What are they hungry for?
Now with Studio, find out who prefers online and in-store holiday shopping & more importantly,…
Infographic
Fill your stocking with holiday shopping stats!
What’s the day of the year millions are guaranteed to shop online? Cyber Monday. Now…
Post
11 new Millennial + Gen Z insights – straight from their iPhones.
‘Tis the season of giving. This year, you’ll get an all-access pass to first-party data…
Guide
Consumers’ Views on the Economy Affect Shopping Behavior.
When the economy shifts or consumers perceive shifts to be taking place, will you be…
Webinar
MFour Studio: The Most Powerful Research Platform, Ever.
550mm surveys and behaviors united. MFour Studio is a first-of-its-kind tool that lets you blend…
Guide
On-demand Data Science Democratized
Find out how MFour Studio is uniting market research with data science all on a…
MFour News
MFour Launches MFour Studio.
MFour Mobile Research has launched MFour Studio, a cloud-based consumer journey platform that blends app,…
MFour News
Marketers now have the tool to be their own data scientists.
Today, MFour Mobile Research announced MFour Studio: the world’s first SaaS tool and consumer journey…
Post
Painting a Complete Picture of Consumer Habits with Market Research and Data Science.
When it comes to gathering consumer data, organizations will usually field a simple survey or…
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