Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
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Employee Spotlight: Chris Gimenez, Sales.
MFOUR PROFILE MFour Profile: Chris Gimenez, Sales Chris Gimenez helps the MFour sales team hit…
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Up-level your Ad Testing with Differentiated Targeting and Data Appends.
Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this…
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Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.
Advertising is an essential marketing activity that helps drive interest and demand for any product…
MFour News
MFour announces Ad Testing; combining data science and market research.
MFour, the leader in behavior-driven survey research, has announced a new data-driven Ad Testing product,…
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Employee Spotlight: Dennis Kim, Operations.
MFOUR PROFILE MFour Profile: Dennis Kim, Operations As the Survey Operations Manager, Dennis Kim identifies…
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Why behavioral data?
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s…
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Employee Spotlight: Julie Huang, Engineering.
MFOUR PROFILE MFour Profile: Julie Huang, Engineering Julie Huang is a Senior Engineering Manager on…
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Employee Spotlight: Joan Martinez, Research Services.
MFour Profile: Joan Martinez, Research Services In honor of Women’s History Month, we are running…
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FREE Consulting.
It’s a big opportunity. Whether it’s your entire product line or one new innovative idea,…
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