Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
The Best Way to Help Your Clients Understand the Need for Validated Market Research
As data fraud continues to threaten the reliability of survey-based insights, market research firms have…
Consumer Express
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Recent
Blog Post
Seen on MFour Studio™ – the app, web and in-store behaviors of an Apple consumer.
It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays.…
Blog Post
Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now,…
Industry Report
How rising grocery costs will impact future purchase behaviors.
Inflation. No one likes the sound of that. It’s no secret that rising grocery costs…
Blog Post
Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Meet Steve. He’s 38. And, after two years at college, Steve lands a job in…
Blog Post
Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Cervezas from south of the border. We all love them. Take a sip of a…
Industry Report
How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…
Blog Post
Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of…
Blog Post
3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…
Infographic
A look back at 2 years of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled…
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