Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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A look back at 2 years of COVID consumerism.
Infographic

A look back at 2 years of COVID consumerism.

Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled…

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Panic buys — 23 new behaviors behind toilet paper shortages.
Industry Report

Panic buys — 23 new behaviors behind toilet paper shortages.

You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we…

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Employee Spotlight: Monica Lee, Consumer Growth.
Blog Post

Employee Spotlight: Monica Lee, Consumer Growth.

As part of our MFour Consumer Growth team, Monica creates activation experiments and retention programs…

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Battery brands – social responsibility does matter.
Blog Post

Battery brands – social responsibility does matter.

Picture this.  You’re at Sam’s Club getting everything ready for the busy weeks ahead. There…

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Road trip – 16 ways to target Millennials on the move.
Blog Post

Road trip – 16 ways to target Millennials on the move.

“Are we there yet?” I turn my head. Two, chocolate-brown eyes meet mine. In true…

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‘Tis the season – Why 80% are shopping for gifts earlier this year.
Industry Report

‘Tis the season – Why 80% are shopping for gifts earlier this year.

‘Tis the season to be jolly … But will shipping delays put a halt to…

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USIM expands partnership with MFour Mobile Research to incorporate MFour Studio™.
News & Events

USIM expands partnership with MFour Mobile Research to incorporate MFour Studio™.

USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s…

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Ocean Spray: inflation is crushing profits — as the holidays ring in.
Blog Post

Ocean Spray: inflation is crushing profits — as the holidays ring in.

“Things are tight.” You can feel it too, I bet.  Ocean Spray CEO Tom Hayne…

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Smooth skin is in – why 43% chose this razor brand.
Infographic

Smooth skin is in – why 43% chose this razor brand.

It’s no secret that everyone loves the feeling of a fresh, clean shave. Soft, silky…

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