Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Blog Post
Does Validated Consumer Data Outperform Synthetic Shortcuts?
An Emphatic YES is the answer…and this question isn’t hypothetical — it’s the reality facing…
Consumer Express
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Recent
News & Events
MFour announces Ad Testing; combining data science and market research.
MFour, the leader in behavior-driven survey research, has announced a new data-driven Ad Testing product,…
Blog Post
Employee Spotlight: Dennis Kim, Operations.
MFOUR PROFILE MFour Profile: Dennis Kim, Operations As the Survey Operations Manager, Dennis Kim identifies…
Blog Post
Why behavioral data?
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s…
Industry Report
Your guide for reaching the ‘always on’ consumer.
The calls, texts, apps, sites — today’s consumer is always on — their phone. But,…
Blog Post
Employee Spotlight: Kristin Caiella, Sales.
In honor of Women’s History Month in March, we are kicking off a MFour profile…
Blog Post
Fair Trade Data® for better ad targeting.
Facebook is feeling it, and you are too. Consumer data is now private and the…
Blog Post
Running scared — buyers retreat as food prices soar.
You feel it. That pit in your belly. The one you can taste in a…
Blog Post
Seen on MFour Studio™ – the app, web and in-store behaviors of an Apple consumer.
It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays.…
Blog Post
Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now,…
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