Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
Consumer Express
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Recent
Industry Report
Market research + data science: food delivery app usage.
Food delivery apps are all the rage – they make ordering, paying for and receiving…
Blog Post
Venmo payment for better market research + data science.
Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay…
Blog Post
Up-level your Ad Testing with Differentiated Targeting and Data Appends.
Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this…
Blog Post
Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.
Advertising is an essential marketing activity that helps drive interest and demand for any product…
News & Events
MFour announces Ad Testing; combining data science and market research.
MFour, the leader in behavior-driven survey research, has announced a new data-driven Ad Testing product,…
Blog Post
Employee Spotlight: Dennis Kim, Operations.
MFOUR PROFILE MFour Profile: Dennis Kim, Operations As the Survey Operations Manager, Dennis Kim identifies…
Blog Post
Why behavioral data?
When Data Science and Market Research Collide. Here’s a staggering statistic: 90% of the world’s…
Industry Report
Your guide for reaching the ‘always on’ consumer.
The calls, texts, apps, sites — today’s consumer is always on — their phone. But,…
Blog Post
Employee Spotlight: Kristin Caiella, Sales.
In honor of Women’s History Month in March, we are kicking off a MFour profile…
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