Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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Retailers, here’s how to forecast your demand on MFour Studio™.
Blog Post

Retailers, here’s how to forecast your demand on MFour Studio™.

You have no reason to panic. Yes, this supply chain shortage is impacting everything.  Every industry…

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The top eCommerce trends you’ll see in 2022.
Blog Post

The top eCommerce trends you’ll see in 2022.

When 2020 hit, things changed …  Fast. In the first half, eCommerce reached 27% of…

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Buy now, pay later – see who wins in this app category.
Blog Post

Buy now, pay later – see who wins in this app category.

If you’re like me, you like to shop online.  It’s so easy. I can swipe…

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Hear 11 juicy purchase behaviors — from canned food buyers.
Infographic

Hear 11 juicy purchase behaviors — from canned food buyers.

You’re at Walmart. Looking for a quick, and easy dinner tonight. You reach for a…

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How a TikTok video destroyed months of data.
Blog Post

How a TikTok video destroyed months of data.

Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56…

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Target — why male Gen Xers are flocking to the app. 🎯
Blog Post

Target — why male Gen Xers are flocking to the app. 🎯

It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…

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Two Americas—Amazon vs. In-Store.
Blog Post

Two Americas—Amazon vs. In-Store.

You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging…

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Race to market share: why Uber is losing rides to Lyft.
Blog Post

Race to market share: why Uber is losing rides to Lyft.

It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my…

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Data privacy: why it matters in market research.
Blog Post

Data privacy: why it matters in market research.

Data is no longer free. To be honest, it never really was. But the powers…

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