Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

Consumer Express

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Red, white, and bargains: Discover the top retailer apps for 4th of July shoppers!
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Red, white, and bargains: Discover the top retailer apps for 4th of July shoppers!

As the 4th of July holiday approaches, we’ve noticed an interesting trend among people planning…

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Unleashing the power of brand tracking: How to stay ahead in the digital landscape.
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Unleashing the power of brand tracking: How to stay ahead in the digital landscape.

In today’s hyper-competitive digital landscape, staying ahead of the competition is a constant challenge. Brands…

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Validating Path-to-Purchase Trends using OmniTraffic® Data.
Webinar

Validating Path-to-Purchase Trends using OmniTraffic® Data.

Come see how 2.5 billion validated online and offline Fair Trade Data® points map the…

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Streaming trends: Majority of future music subscribers already subscribed to leading platforms.
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Streaming trends: Majority of future music subscribers already subscribed to leading platforms.

In the world of music streaming, we discovered a trend among people who plan to…

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Taylor Swift shatters streaming records.
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Taylor Swift shatters streaming records.

Taylor Swift’s latest album, “The Tortured Poets Department: The Anthology,” caused quite a stir upon…

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Grocery habits adjust: Student loan holders opt for different spending priorities.
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Grocery habits adjust: Student loan holders opt for different spending priorities.

Caught in the financial web of student loans, individuals are redefining their spending strategies. Those…

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Frequent fast food, frequent shopping: Unraveling the retail visitation of food lovers.
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Frequent fast food, frequent shopping: Unraveling the retail visitation of food lovers.

New research reveals a correlation between frequent fast food consumption (once a week or more)…

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Visit Pattern Targeting, The Future of Market Research.
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Visit Pattern Targeting, The Future of Market Research.

Survey sampling in market research is broken. Fraud, recall bias, bad survey design and biased…

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MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.
MFour News

MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.

IRVINE, Calif., /PRNewswire/ — MFour Mobile Research, a trailblazer in validated omnitraffic market research, proudly announces the…

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