Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

Consumer Express

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Millennials, the “Big Quit” is your fault — and here’s proof.
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Millennials, the “Big Quit” is your fault — and here’s proof.

“I quit.” His words hang heavy. You look up, as your former employee slides his…

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Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.
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Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.

Love hurts. But, so do cell chip shortages. In fact, this whole supply chain fiasco1…

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Retailers, here’s how to forecast your demand on MFour Studio™.
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Retailers, here’s how to forecast your demand on MFour Studio™.

You have no reason to panic. Yes, this supply chain shortage is impacting everything.  Every industry…

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The top eCommerce trends you’ll see in 2022.
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The top eCommerce trends you’ll see in 2022.

When 2020 hit, things changed …  Fast. In the first half, eCommerce reached 27% of…

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Cannibals — are canned cocktails killing hard seltzers? ☠️
Research Report

Cannibals — are canned cocktails killing hard seltzers? ☠️

It’s nearly Halloween. So, maybe cannibalization doesn’t sound too scary … But, it is. See,…

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Buy now, pay later – see who wins in this app category.
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Buy now, pay later – see who wins in this app category.

If you’re like me, you like to shop online.  It’s so easy. I can swipe…

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Hear 11 juicy purchase behaviors — from canned food buyers.
Infographic

Hear 11 juicy purchase behaviors — from canned food buyers.

You’re at Walmart. Looking for a quick, and easy dinner tonight. You reach for a…

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Who wins — gyms or fitness apps?
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Who wins — gyms or fitness apps?

It’s here. That blaring, loud sound. Cursing your annoyingly, cheerful alarm, you fumble for the…

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Why 95% of new products fail.
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Why 95% of new products fail.

Picture this. It’s 1985. You’re at a party, killing it in a pair of acid-washed,…

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