Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Why 95% of new products fail.
Picture this. It’s 1985. You’re at a party, killing it in a pair of acid-washed,…
Research Report
New product trial — Coke + coffee.
You’re at home. Sitting in your makeshift “office” — if you can call it that…
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2021 holiday shopping — by gen X, Y, and Z.
It’s October. Outside, the air takes on a chill. Leaves begin to fall — and…
Infographic
2021 Halloween, by the numbers.
Don’t be scared. It’s not Halloween … yet. And, this is great data. So, come…
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How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56…
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Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…
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Olive Garden is proof — that dine-in ISN’T dying.
You sit down. Shelly, your best friend, settles into the chair across from you. She’s…
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Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging…
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Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my…
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