Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Infographic
2021 Halloween, by the numbers.
Don’t be scared. It’s not Halloween … yet. And, this is great data. So, come…
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How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56…
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Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…
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Olive Garden is proof — that dine-in ISN’T dying.
You sit down. Shelly, your best friend, settles into the chair across from you. She’s…
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Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging…
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Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my…
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Data privacy: why it matters in market research.
Data is no longer free. To be honest, it never really was. But the powers…
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Look at this…👀 Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. …
Guide
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain,…
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