Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
Consumer Express
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Recent
Blog Post
Buy now, pay later – see who wins in this app category.
If you’re like me, you like to shop online. It’s so easy. I can swipe…
Infographic
Hear 11 juicy purchase behaviors — from canned food buyers.
You’re at Walmart. Looking for a quick, and easy dinner tonight. You reach for a…
Blog Post
How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56…
Blog Post
Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband…
Blog Post
Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging…
Blog Post
Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my…
Blog Post
Data privacy: why it matters in market research.
Data is no longer free. To be honest, it never really was. But the powers…
Blog Post
Look at this…👀 Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. …
Industry Report
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain,…
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