Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
Measuring the Effectiveness of Out-of-Home Advertising
Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…
Consumer Express
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Recent
Blog Post
17 bizarre income trends. 👷🏼👩🏼💼
People shop differently, based on what they do for work. Surprised? Take a look… Here’s…
Blog Post
The snuggle is real — 21 brand-new baby insights.
He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul.…
Industry Report
A great customer experience: why 86% will pay you more for it.
You crave impact. Not just any customer experience. No, no… You want to be the…
Industry Report
Summer sales — 5 things your buyers will spend $5k on.
You can feel the heat. Right now, as it’s warming up outside — things are…
Industry Report
Pet research: 18 new insights about your furry friends.
Check it out. We talked to 200 cat + dog owners, as they walked out…
Blog Post
24 unexpected behaviors of generations X, Y, + Z.
Things have changed… Add a pandemic — to three very different generations…and shopping habits start…
Blog Post
New research: consumers are happy, receptive + ready to spend.
For brands, this is an exciting time to engage with happy consumers. Americans are resuming…
Blog Post
Warning: your future — rides on your brand’s app.
You are here. Stuck. At the tail end of a crazy crisis called COVID —…
Blog Post
MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and…
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