Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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The snuggle is real —  21 brand-new baby insights.
Blog Post

The snuggle is real — 21 brand-new baby insights.

He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul.…

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A great customer experience: why 86% will pay you more for it.
Industry Report

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the…

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Summer sales — 5 things your buyers will spend $5k on.
Industry Report

Summer sales — 5 things your buyers will spend $5k on.

You can feel the heat. Right now, as it’s warming up outside — things are…

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Pet research: 18 new insights about your furry friends.
Industry Report

Pet research: 18 new insights about your furry friends.

Check it out. We talked to 200 cat + dog owners, as they walked out…

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24 unexpected behaviors of generations X, Y, + Z.
Blog Post

24 unexpected behaviors of generations X, Y, + Z.

Things have changed… Add a pandemic — to three very different generations…and shopping habits start…

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New research: consumers are happy, receptive + ready to spend.
Blog Post

New research: consumers are happy, receptive + ready to spend.

For brands, this is an exciting time to engage with happy consumers. Americans are resuming…

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Warning: your future — rides on your brand’s app.
Blog Post

Warning: your future — rides on your brand’s app.

You are here. Stuck. At the tail end of a crazy crisis called COVID —…

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MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Blog Post

MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.

Today, MFour announces that iOS app + web data is being offered for surveys and…

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The specialty shopper — at Trader Joes + Whole Foods.
Blog Post

The specialty shopper — at Trader Joes + Whole Foods.

She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s…

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