Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

Consumer Express

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Look at this…👀 Netflix use drops 18%.
Post

Look at this…👀 Netflix use drops 18%.

You should know. Streaming services … they’re not so hot with Gen Z right now. …

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Why you should switch your tracker: digital & mobile.
Guide

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain,…

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It’s here — Fantasy Football research.
Research Report

It’s here — Fantasy Football research.

Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change…

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Two Americas — Dollar General vs. Whole Foods shoppers.
Post

Two Americas — Dollar General vs. Whole Foods shoppers.

The data is clear. There are two Americas, and this is the tale of two…

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How to research in an eCommerce world.
Guide

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5…

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Gatorade: why it’s #1 at 7-Eleven.
Infographic

Gatorade: why it’s #1 at 7-Eleven.

You’re parched. A bead of sweat slides down your back, as you end your run….

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Your guide to out-of-home ads.
Guide

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising…

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The impact of education — on 30 app behaviors.
Post

The impact of education — on 30 app behaviors.

How does education impact app behavior? I wanted to know, too. So, I dug into…

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Free research — a library of 1,500+ insights is now available.
Post

Free research — a library of 1,500+ insights is now available.

The first free library of 1,500+ insights, for market research professionals — is here. Bookmark…

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