Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
Measuring the Effectiveness of Out-of-Home Advertising
Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…
Consumer Express
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Recent
Blog Post
The specialty shopper — at Trader Joes + Whole Foods.
She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s…
Industry Report
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: But, here are 10 things still creating bias in…
Blog Post
Don’t buy Bitcoin — before reading this.
Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But…
Industry Report
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means…
Blog Post
Starbucks app — to blame for over-the-top drinks?
You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste…
Blog Post
Reopening: 15 months of COVID shopping trends.
It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even.…
Blog Post
Spotify + Snapchat: 15 secrets, just for you.
It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent…
Infographic
Keep it clean: Dial — or Softsoap?
Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…
Industry Report
Healthy skin is in — see why 74% say it’s a top priority.
She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74%…
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