Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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10 invisible biases in your surveys — and how to fix them.
Industry Report

10 invisible biases in your surveys — and how to fix them.

Your survey design already accounts for: But, here are 10 things still creating bias in…

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Don’t buy Bitcoin — before reading this.
Blog Post

Don’t buy Bitcoin — before reading this.

Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But…

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Best Buy + CVS team up for personalized curbside pickup.
Industry Report

Best Buy + CVS team up for personalized curbside pickup.

What happens, when you put customers first? Well, if you’re Best Buy — it means…

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Starbucks app — to blame for over-the-top drinks?
Blog Post

Starbucks app — to blame for over-the-top drinks?

You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste…

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Reopening: 15 months of COVID shopping trends.
Blog Post

Reopening: 15 months of COVID shopping trends.

It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even.…

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Spotify + Snapchat: 15 secrets, just for you.
Blog Post

Spotify + Snapchat: 15 secrets, just for you.

It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent…

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Keep it clean: Dial — or Softsoap?
Infographic

Keep it clean: Dial — or Softsoap?

Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…

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Healthy skin is in — see why 74% say it’s a top priority.
Industry Report

Healthy skin is in — see why 74% say it’s a top priority.

She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74%…

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The ultimate guide to market research, for insights teams.
Industry Report

The ultimate guide to market research, for insights teams.

You care. And, your work reflects that. But, with so many research projects — and…

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