Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
Have questions about MFour Studio?
The Latest
-
Industry Report
The Back-to-School Shopping Behavior Playbook
Back-to-school shopping isn’t a one-day event anymore — it’s a series of high-stakes buying moments…
Consumer Express
Stay up to date on consumer trends by opting into our newsletter.
Recent
Industry Report
Summer sales — 5 things your buyers will spend $5k on.
You can feel the heat. Right now, as it’s warming up outside — things are…
Industry Report
Pet research: 18 new insights about your furry friends.
Check it out. We talked to 200 cat + dog owners, as they walked out…
Blog Post
24 unexpected behaviors of generations X, Y, + Z.
Things have changed… Add a pandemic — to three very different generations…and shopping habits start…
Blog Post
New research: consumers are happy, receptive + ready to spend.
For brands, this is an exciting time to engage with happy consumers. Americans are resuming…
Blog Post
Warning: your future — rides on your brand’s app.
You are here. Stuck. At the tail end of a crazy crisis called COVID —…
Blog Post
MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and…
Blog Post
The specialty shopper — at Trader Joes + Whole Foods.
She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s…
Industry Report
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: But, here are 10 things still creating bias in…
Blog Post
Don’t buy Bitcoin — before reading this.
Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But…
Stay in Touch
Stay up to date on consumer trends by opting into our newsletter.
