Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Research Report
77% left 7-Eleven with a soda — who wins?
Only one can win 😉 Crack open a fresh, ice-cold soda, and take a refreshing…
Webinar
Greenbook interview: Is tech replacing market research?
Listen in. We’re talking top research trends. In this 2-part Greenbook interview, you’ll learn the……
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12 new ethnicity trends.
You have a target market. To create a customer profile, ideal message, and a great…
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Pepperidge Farm — why Milanos + Goldfish make a perfect pair.
An open letter to the maker of Milanos. Dear Pepperidge Farm, Please make my dreams…
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25 brands who do research – RIGHT.
It’s halftime. Yup. We’re halfway through the year. Crazy, huh? So, sit back with a…
Research Report
Chocolate — 20 deliciously new + sustainable insights.
Soft, and silky smooth. That’s a delicious bar of chocolate. Right in front of you….
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50 foodie trends. 🍔 🍕
Eating out this month? Wait, don’t answer — I already know what you’ll say. No,…
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Tale of two cities — after COVID.
LA is getting ripped. Is it too late to get a summer bod? Nah… We’ve…
Infographic
The king of kitty litter is…
Will it be Fresh Step, Purina or Arm + Hammer? We talked to 100 cat…
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