Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.
IRVINE, Calif., /PRNewswire/ — MFour Mobile Research, a trailblazer in validated omnitraffic market research, proudly announces the…
Consumer Express
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Recent
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MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and…
Research Report
Game time: 17 new behaviors on YouTube + Zynga.
It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers…
Post
The specialty shopper — at Trader Joes + Whole Foods.
She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s…
Infographic
The king of big-box is…
Inside this report. We talked to people who had recently been to Costco or Sam’s…
Post
Krispy Kreme 🍩 sees 200% spike in donut traffic.
Need a sugar rush…? You’re not alone. Turns out scholar’s love sprinkles—especially those sitting atop…
Guide
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: But, here are 10 things still creating bias in…
Post
Don’t buy Bitcoin — before reading this.
Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But…
Case Study
Unveiling consumer behavior: Why 64% shop online and then visit physical stores.
The goal. It’s sexy. That sleek, white laptop the man behind the counter is showing….
Research Report
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means…
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