Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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CA to fully reopen: hear from real consumers.
Blog Post

CA to fully reopen: hear from real consumers.

It’s here. California finally has a reopen date — June 15, 2021 — a full…

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Three secrets to better results for your in-store displays.
Industry Report

Three secrets to better results for your in-store displays.

Step on in. If you have in-store displays, you’ll want to hear this. We’re walking…

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5 great times to do market research.
Industry Report

5 great times to do market research.

You’re at the store. She’s standing there with your brand. You’re tempted to talk to…

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Target vs. Walmart—let the grocery behaviors begin…
Industry Report

Target vs. Walmart—let the grocery behaviors begin…

You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…

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Sugar high — here’s why 85% crave chocolate.
Blog Post

Sugar high — here’s why 85% crave chocolate.

It’s 2 pm. You’ve been staring at a screen too long. So, you stand up…

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Cheers to beers, behaviors + leprechauns.
Infographic

Cheers to beers, behaviors + leprechauns.

As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…

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Take a look, at how COVID is changing love — forever.
Blog Post

Take a look, at how COVID is changing love — forever.

All you need is love. Well, Beatles, it’s been 54 years — and, your words…

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Listen in — as 200 consumers talk about Campbell’s + Mondelez.
Industry Report

Listen in — as 200 consumers talk about Campbell’s + Mondelez.

You need a break. Work, kids, school — have all collided — inside your home.…

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New research: what Gen Z is buying — and why.
Blog Post

New research: what Gen Z is buying — and why.

Meet Mark. He, and his friends, are in Gen Z. At less than 25, their…

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