Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Post
25 brands who do research – RIGHT.
It’s halftime. Yup. We’re halfway through the year. Crazy, huh? So, sit back with a…
Research Report
Chocolate — 20 deliciously new + sustainable insights.
Soft, and silky smooth. That’s a delicious bar of chocolate. Right in front of you.…
Post
50 foodie trends. 🍔 🍕
Eating out this month? Wait, don’t answer — I already know what you’ll say. No,…
Post
Tale of two cities — after COVID.
LA is getting ripped. Is it too late to get a summer bod? Nah… We’ve…
Infographic
The king of kitty litter is…
Will it be Fresh Step, Purina or Arm + Hammer? We talked to 100 cat…
Post
17 bizarre income trends. 👷🏼👩🏼💼
People shop differently, based on what they do for work. Surprised? Take a look… Here’s…
Post
The snuggle is real — 21 brand-new baby insights.
He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul.…
Guide
A great customer experience: why 86% will pay you more for it.
You crave impact. Not just any customer experience. No, no… You want to be the…
Research Report
Summer sales — 5 things your buyers will spend $5k on.
You can feel the heat. Right now, as it’s warming up outside — things are…
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