Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Blog Post
The Illusion of Insight: Why Synthetic Panels Demand a “Nutrition Label”
In the relentless pursuit of speed and cost-efficiency, market research stands at a crossroads. The…
Consumer Express
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Recent
Infographic
Keep it clean: Dial — or Softsoap?
Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…
Industry Report
Healthy skin is in — see why 74% say it’s a top priority.
She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74%…
Industry Report
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and…
Blog Post
CA to fully reopen: hear from real consumers.
It’s here. California finally has a reopen date — June 15, 2021 — a full…
Industry Report
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking…
Industry Report
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to…
Industry Report
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
Blog Post
Sugar high — here’s why 85% crave chocolate.
It’s 2 pm. You’ve been staring at a screen too long. So, you stand up…
Infographic
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
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