Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Recent
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17 bizarre income trends. 👷🏼👩🏼💼
People shop differently, based on what they do for work. Surprised? Take a look… Here’s…
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The snuggle is real — 21 brand-new baby insights.
He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul….
Guide
A great customer experience: why 86% will pay you more for it.
You crave impact. Not just any customer experience. No, no… You want to be the…
Research Report
Summer sales — 5 things your buyers will spend $5k on.
You can feel the heat. Right now, as it’s warming up outside — things are…
Research Report
Pet research: 18 new insights about your furry friends.
Check it out. We talked to 200 cat + dog owners, as they walked out…
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24 unexpected behaviors of generations X, Y, + Z.
Things have changed… Add a pandemic — to three very different generations…and shopping habits start…
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[Boys vs. girls] new data on 150 apps, stores + websites.
It’s here. The answer to a centuries-old question — how do men shop, vs. women?…
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New research: consumers are happy, receptive + ready to spend.
For brands, this is an exciting time to engage with happy consumers. Americans are resuming…
Case Study
Closing the sales gap: Rescuing $5 billion with exit intercept surveys.
The goal. It’s a hole. You know it’s there. Every day, a group of non-buyers…
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