Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Recent
![[Boys vs. girls] new data on 150 apps, stores + websites.](/wp-content/uploads/2021/07/shutterstock_551758765.jpg)
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[Boys vs. girls] new data on 150 apps, stores + websites.
It’s here. The answer to a centuries-old question — how do men shop, vs. women?…
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New research: consumers are happy, receptive + ready to spend.
For brands, this is an exciting time to engage with happy consumers. Americans are resuming…
Case Study
Closing the sales gap: Rescuing $5 billion with exit intercept surveys.
The goal. It’s a hole. You know it’s there. Every day, a group of non-buyers…
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Warning: your future — rides on your brand’s app.
You are here. Stuck. At the tail end of a crazy crisis called COVID —…
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MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and…
Research Report
Game time: 17 new behaviors on YouTube + Zynga.
It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers…
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The specialty shopper — at Trader Joes + Whole Foods.
She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s…
Infographic
The king of big-box is…
Inside this report. We talked to people who had recently been to Costco or Sam’s…
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Krispy Kreme 🍩 sees 200% spike in donut traffic.
Need a sugar rush…? You’re not alone. Turns out scholar’s love sprinkles—especially those sitting atop…
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