Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Research Report
Pet research: 18 new insights about your furry friends.
Check it out. We talked to 200 cat + dog owners, as they walked out…
Post
24 unexpected behaviors of generations X, Y, + Z.
Things have changed… Add a pandemic — to three very different generations…and shopping habits start…
![[Boys vs. girls] new data on 150 apps, stores + websites.](/wp-content/uploads/2021/07/shutterstock_551758765.jpg)
Post
[Boys vs. girls] new data on 150 apps, stores + websites.
It’s here. The answer to a centuries-old question — how do men shop, vs. women?…
Post
New research: consumers are happy, receptive + ready to spend.
For brands, this is an exciting time to engage with happy consumers. Americans are resuming…
Case Study
Closing the sales gap: Rescuing $5 billion with exit intercept surveys.
The goal. It’s a hole. You know it’s there. Every day, a group of non-buyers…
Post
Warning: your future — rides on your brand’s app.
You are here. Stuck. At the tail end of a crazy crisis called COVID —…
Post
MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and…
Research Report
Game time: 17 new behaviors on YouTube + Zynga.
It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers…
Post
The specialty shopper — at Trader Joes + Whole Foods.
She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s…
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