Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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POST
Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Recent
Research Report
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means…
Guide
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision….
Post
Starbucks app — to blame for over-the-top drinks?
You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste…
Post
Reopening: 15 months of COVID shopping trends.
It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even….
Post
Spotify + Snapchat: 15 secrets, just for you.
It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent…
Infographic
Keep it clean: Dial — or Softsoap?
Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…
Guide
The marketing executive’s guide to research in 2021.
You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic…
Case Study
Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.
The goal. You can feel the heat. As your fingers grab a hold of that…
Research Report
Healthy skin is in — see why 74% say it’s a top priority.
She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74%…
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