Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Recent
Guide
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and…
Post
CA to fully reopen: hear from real consumers.
It’s here. California finally has a reopen date — June 15, 2021 — a full…
Guide
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking…
Guide
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to…
Post
Your buyers are here — 33 habits on TikTok, Pinterest + Postmates.
You’re here. Stuck at home, scrolling through your phone. When, sliding between TikTok and Pinterest…
Research Report
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
Post
Let’s play — 200 Best Buy gamers talk Xbox + PlayStation.
“Hey, let’s hang out.” …virtually. Life’s changed. So, now 87% spend more time on video…
Post
Sugar high — here’s why 85% crave chocolate.
It’s 2 pm. You’ve been staring at a screen too long. So, you stand up…
Infographic
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
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