Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
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What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full…
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Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
Infographic
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…
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Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
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MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital…
Infographic
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target,…
Infographic
eCommerce in 2020. Ten years of growth in six months.
Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%…
Guide
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach,…
Infographic
New research: are 55% brand loyal again?
We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking…
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