Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Recent
Guide
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read…
Post
Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard…
Research Report
In CVS vs. Walgreens, who wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…
Post
Uber vs. Lyft: who will lead in 2021?
It’s 2012. The taxi line is a mile long. I’m exhausted. The last 8 hours…
Research Report
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…
Post
All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing…
Post
In-store vs. online shopping: where and what do consumers buy?
What’s your price? You have one. At some point, you’ll ask: “do I really need…
Infographic
Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday…
Case Study
Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.
The goal. You’ve had it. So, you get it. There’s a reason Chick-fil-A® is one…
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