Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Infographic
Black Friday: 94% of $50k earners will be online.
Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself…
Post
Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.
NEW YORK – November 19, 2020 – MFour, Vistar Media survey finds positive feelings also extend…
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Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young…
Infographic
Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof?…
Case Study
Mastering YouTube ad recall: Achieving a remarkable 45% success rate.
The goal. The goal. Picture this. A hot, juicy, deliciously fresh burger. Hungry? This brand…
Case Study
Enhancing in-store findability: LaCroix’s remarkable 22-point spike revealed.
The goal. Pure, crisp taste and a fresh, juicy slice of watermelon. Sparkling water is…
Case Study
OOH case study: Quality matters: exploring why 85% of pizza lovers prioritize it.
The goal. You slowly pull a fresh slice of pizza from the pie. Dripping with…
Case Study
Advertising success: How a hardware brand achieved 54% ad recall with OOH.
The goal. You sell hardware. And, for the latest out-of-home campaign, your target is Hispanic…
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Is Black Friday still happening? 93% say this…
We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this…
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