Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Blog Post
Does Validated Consumer Data Outperform Synthetic Shortcuts?
An Emphatic YES is the answer…and this question isn’t hypothetical — it’s the reality facing…
Consumer Express
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Recent
Industry Report
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…
Blog Post
The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…
Industry Report
58% of observed in-store shoppers open to new brands.
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…
Industry Report
Voice of the consumer guide.
Data alone is worthless. You need both: data and the voice of consumers. Use a…
Infographic
Consumer spending: 73% now buying on apps.
Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and…
Blog Post
Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…
Infographic
Coronavirus: where and what customers are buying.
On March 10th the Dow dropped 1,200 points. That was one day after the World…
News & Events
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their…
Industry Report
How to predict future behavior & impact revenue.
Great things come in threes. Three is a good number. And, in this guide, we…
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