Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
Have questions about MFour Studio?
The Latest
-
Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
Stay up to date on consumer trends by opting into our newsletter.
Recent
Infographic
Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday…
Case Study
Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.
The goal. You’ve had it. So, you get it. There’s a reason Chick-fil-A® is one…
Infographic
Black Friday: 94% of $50k earners will be online.
Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself…
Post
Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.
NEW YORK – November 19, 2020 – MFour, Vistar Media survey finds positive feelings also extend…
Post
Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young…
Infographic
Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof?…
Case Study
Mastering YouTube ad recall: Achieving a remarkable 45% success rate.
The goal. The goal. Picture this. A hot, juicy, deliciously fresh burger. Hungry? This brand…
Case Study
Enhancing in-store findability: LaCroix’s remarkable 22-point spike revealed.
The goal. Pure, crisp taste and a fresh, juicy slice of watermelon. Sparkling water is…
Case Study
OOH case study: Quality matters: exploring why 85% of pizza lovers prioritize it.
The goal. You slowly pull a fresh slice of pizza from the pie. Dripping with…
Stay in Touch
Stay up to date on consumer trends by opting into our newsletter.