Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFOUR NEWS
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Consumer Express
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Recent
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What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full…
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Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
Infographic
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…
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The ultimate guide to a customer survey.
You’re peeling back layers. With each customer survey, you uncover a new trait. And as…
Case Study
Trust matters: Deciphering how 85% of sales are fueled by trust.
The goal. It’s go time. The product’s ready. You’re going to market, but before you…
Post
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
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MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital…
Infographic
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target,…
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Redefining customer experience: why 67% look for safety before shopping.
The customer experience was stripped bare. When the virus spread, it took down safety and…
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