Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Consumer Express
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Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron…
Guide
Secrets to spying on your competitors.
Did you know 94% of businesses spy on competitors? If you can see your competitors’…
Case Study
Maximizing in-store display visibility: achieve an impressive 85% attention rate.
The goal. It’s a multi-million-dollar investment. You have two choices. Hear what consumers think of…
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How to survive the worst recession in 80 years…
You’re living through it. The worst recession in 80 years.1 Yes, the world isn’t full…
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Three ways to recession-proof your OOH ads.
Right now, every dollar counts. You’re battling for every dollar that you spend. And we…
Infographic
81% of companies open to remote work long-term.
Only 19% expect an in-person role. We observed remote workers—and their managers—during work hours. Find…
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What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full…
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Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
Infographic
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…
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