Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Post
Three ways to recession-proof your OOH ads.
Right now, every dollar counts. You’re battling for every dollar that you spend. And we…
Infographic
81% of companies open to remote work long-term.
Only 19% expect an in-person role. We observed remote workers—and their managers—during work hours. Find…
Post
What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full…
Post
Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
Infographic
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…
Post
The ultimate guide to a customer survey.
You’re peeling back layers. With each customer survey, you uncover a new trait. And as…
Case Study
Trust matters: Deciphering how 85% of sales are fueled by trust.
The goal. It’s go time. The product’s ready. You’re going to market, but before you…
Post
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
Post
MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital…
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