Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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New research: are 55% brand loyal again?
Infographic

New research: are 55% brand loyal again?

We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking…

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Walmart’s Q2 online sales are up 74%…stealing share from Amazon.
Post

Walmart’s Q2 online sales are up 74%…stealing share from Amazon.

There are two teams on the field: Amazon and Walmart. Only one can win. And,…

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6 things your outdated survey panel doesn’t want you to know.
Guide

6 things your outdated survey panel doesn’t want you to know.

Is your panel keeping secrets from you? They may be. Your insights are vital to…

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App-driven success: Unveiling why 59% of cannabis buyers choose apps.
Case Study

App-driven success: Unveiling why 59% of cannabis buyers choose apps.

The goal. How do you win market share in a brand-new area? Talk to the…

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Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Webinar

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the…

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Seen on social: 53% trust the brands they follow.
Infographic

Seen on social: 53% trust the brands they follow.

Is summer 2020 the time to launch an influencer campaign? We just triggered surveys to 1,850…

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How to start a successful survey: in 5 simple steps.
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How to start a successful survey: in 5 simple steps.

You need a killer market research survey… But you’re stuck. Call it researcher’s block, or…

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Aaron Wepler, new Chief Technology Officer, joins MFour.
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Aaron Wepler, new Chief Technology Officer, joins MFour.

Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As…

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$potted: new social media shopping habits.
Infographic

$potted: new social media shopping habits.

69% buy on social media after researching online. They’re creating new, digital shopping habits. With…

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