Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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INFOGRAPHIC
Where Are Shoppers Headed This Black Friday?
Black Friday is just around the corner, and shoppers are already planning their moves. But…
Consumer Express
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Post
Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…
Infographic
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…
Post
The ultimate guide to a customer survey.
You’re peeling back layers. With each customer survey, you uncover a new trait. And as…
Case Study
Trust matters: Deciphering how 85% of sales are fueled by trust.
The goal. It’s go time. The product’s ready. You’re going to market, but before you…
Post
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
Post
MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital…
Infographic
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target,…
Post
Redefining customer experience: why 67% look for safety before shopping.
The customer experience was stripped bare. When the virus spread, it took down safety and…
Infographic
eCommerce in 2020. Ten years of growth in six months.
Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%…
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