Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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eCommerce in 2020. Ten years of growth in six months.
Infographic

eCommerce in 2020. Ten years of growth in six months.

Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%…

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Supercharge foot traffic: Achieving a 50% boost with out-of-home advertising.
Case Study

Supercharge foot traffic: Achieving a 50% boost with out-of-home advertising.

The goal. You’re a major brand. Which means—you have a giant target, right in the…

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How to rapidly grow market share: observe the 2020 omnishopper.
Guide

How to rapidly grow market share: observe the 2020 omnishopper.

You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach,…

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How to tap into a $1.3 trillion market using a research app.
Post

How to tap into a $1.3 trillion market using a research app.

You do market research. And now, you’re trying to do research in the middle of…

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New research: are 55% brand loyal again?
Infographic

New research: are 55% brand loyal again?

We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking…

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Walmart’s Q2 online sales are up 74%…stealing share from Amazon.
Post

Walmart’s Q2 online sales are up 74%…stealing share from Amazon.

There are two teams on the field: Amazon and Walmart. Only one can win. And,…

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6 things your outdated survey panel doesn’t want you to know.
Guide

6 things your outdated survey panel doesn’t want you to know.

Is your panel keeping secrets from you? They may be. Your insights are vital to…

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App-driven success: Unveiling why 59% of cannabis buyers choose apps.
Case Study

App-driven success: Unveiling why 59% of cannabis buyers choose apps.

The goal. How do you win market share in a brand-new area? Talk to the…

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Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Webinar

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the…

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